Here's an interesting observation:
Recently my mother has gotten frustrated because she has NOT been receiving any marketing flyers, emails, or whatever else from some of the local shops in our area.
This is something most people, when it comes to doing their marketing, fail to understand.
When done correctly (very important), people WANT to hear from you. They're ready to give you their money. All they need is to hear from you, for you give them the opportunity to buy—which is completely different than how most people think about it.
You're helping people improve some aspect of their lives by allowing them the privilege and opportunity to buy from you—at least if you're doing honest business and care about your customers.
Think about this the next time someone tells you not to send frequent emails to your (future) customers because "you're going to annoy them".
You won't.
Not if you do it right and make your emails as entertaining and interesting as they can possibly be.
For more advice on how to do just that, check out Email Valhalla here: https://alexvandromme.com/valhalla