A question popped up in a self-publishing writer’s community:
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I published my memoir in late January of this year. I was able to get quite a few sales (I was amazed tbh because my previous book I had published barely even sold…).
I’ve been trying my best to promote it this last month because the sales are dropping and I think it’s simply because people have no idea it exists…? But I don’t think I’m catching people’s attention with it.
I published it on Amazon kdp. I can’t pay for ads currently so…am I SOL? I really want my story to be heard
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Classic case of short-sightedness.
You see it everywhere. People trying to get others to buy their products or services so they start looking for ways to advertise that specific product… only to get a few one-time sales and then struggle to keep that momentum (if they even got any to begin with) going—never actually making a business out of what they’ve got.
Here’s the tl;dr of what I’d suggest to anyone in a similar situation:
• Step 1: Create an email list
• Step 2: Drive people to your opt-in page through content creation
• Step 3: Email them as often as you can about the common interests that connect you and them to whatever you’re selling.
• Step 4: Sit back and relax while growing a business that doesn’t rely on one-time sales because you’re not losing your customers. Instead you’re actively growing your customer list and building a better and tighter relationship with them, guaranteeing more sales (consistently) in the future as long as you keep giving people what they want.
Ain’t nothing complicated to it (and if you think this only works for authors, you couldn’t be more mistaken).
If you’d like a more in-depth view of this process, then check out Email Valhalla to learn all about building, growing, and monetizing your email list.
Click here to check it out: https://alexvandromme.com/valhalla