Yesterday I went to a basketball game for the first time in my life.
In fact, this was the first time I ever went to a live sporting event in a big stadium (aside from the martial arts ones I participated in myself when I was younger).
And man what an experience that was.
I found it absolutely astonishing how, during the whole 2 hours I was there, there was always something going on. Most of the time it was the basketball game in question—obviously.
But even when they called a timeout, during the mid-time break, and even during the 10-second windows when the ref called some mistake and they had to reset the game/give someone a free throw, at every single point, they’d tactically entertain the viewer with something else.
Whether it was a 10-second piece of hype music, asking the supporters to clap their hands, or the cheerleaders giving a 30-second performance, there wasn’t a single moment to feel bored.
Now I know next to nothing about sports (to be frank, it’s a miracle I even went to this event, but that’s a story for another time).
But I imagine this level of constant entertainment wasn’t invented/discovered/created from the start. There have been many breakthroughs throughout the years to become as competent at entertaining people as this event proved to be—with all of it’s different moving parts of the system combined.
Truly a masterclass of entertainment.
And I’d recommend everyone to go to events like these more often themselves to learn how to become a great entertainer—an invaluable skill when it comes to marketing.
Anyway.
That’s enough for today.
If you’d like to start improving your entertainment game today instead of waiting to go and see some local sporting event (or watch one on television), then definitely check out Email Valhalla to get yourself started.
Check it out here: https://alexvandromme.com/valhalla