Yesterday’s email about the 5 best ways to pick up a chair (yes I really wrote that) generated a lot of responses.
One of which was from a long-time reader (not sure if he wants me to share his name) who’s been with me for well over a year now, I still find it crazy how I can say stuff like this, who wrote:
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It’s funny, since you built up trust with value before, I “fell for” the phenomenon you highlighted in the email.
If you hadn’t provided value before, I wouldn’t have been curious when I saw your email subject.
In fact there was a time when I ignored your emails and subjects altogether because I “don’t have time”.
I opened one that had a subject based on something I was curious about or was important to me, and that started the trust building.
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For all of you guru-loving fanboys, know “value” can mean a lot of things here.
It’s not purely informative or educational content. It’s sharing insight, getting emotions across, showing you care about your audience, making someone’s day a slightly bit better, proving you're consistent and able to show up every day, and motivating the people you care about (read: your customers) to join your consistency and do better each and every day.
But as with anything.
Not everything you create, write, post, publish, or put out will resonate with everyone (in fact, it shouldn’t). Even your own list of readers, young and new, is divided into many subgroups and subsegments each caring about a collection of different interests—many of those interests will (probably should if you’re doing it right) overall, yet not all of them.
That’s where daily emails come in.
You keep hitting people with a new email every day, a new subject line to catch their attention, a new angle to show them, new insight to share, new opportunities to bond about, and an extra bit of trust you’ve built with that reader.
You build trust every day.
But email daily and you’ll do it more than often enough to get to the point where people open your emails regardless of whether you’re talking about making 343.5T3 bazillion rupees or the 5 best ways to pick up a chair.
And on that note.
To learn more about mastering the art of sending daily emails, be sure to check out Email Valhalla right here: https://alexvandromme.com/valhalla