But I finally did it.
I’m talking about something so crucial, so important, so absolutely vital to my business (and more than likely yours as well), yet so overlooked by almost everyone out there it’s not even funny how overlooked this is.
Entire businesses can go from thriving one day to having lost everything and going completely broke the next if they don’t do this one simple thing.
And it really isn’t that hard.
In fact, it took me all about an hour or two to do this thing and I’m not set up for life. I never have to spend any time on this, never even have to click on anything, hell I don’t even have to ever think about it ever again.
All it took (and all it ever will take) is one to two hours.
And it could probably take you a whole lot less (maybe a bit more) depending on how much experience you have with stuff like this. But then again, it’s something anyone could easily figure out by reading a guide or watching a free 10-minute video explaining EXACTLY (and I mean to the letter) what to do.
The reason why it took me (and many others) so long to do (remind yourself, some people never do this and lose everything because of it) this, yet it’s so incredibly important is simple.
It doesn’t do anything unless it’s too late.
See, what I’m talking about (which I’ll reveal in just a minute) is more of an insurance. Not an actual business benefit. Yet it’s the most important insurance you can have for your business.
But that’s just how insurances go. Nobody ever wants one…
Until it’s too late.
Ok enough teasing for now.
The insurance I’m talking about, and what I finally did today that was long overdue was to set up an automation that backs up my email list in real-time (for those interested in the technical side: I do this by adding the emails to a Google Sheet whenever someone subscribes to Beehiiv, using Make dot com—as well as adding unsubscribes to another spreadsheet (and removing them from the original one)).
This way I’m making sure I’ll never lose my email list no matter what.
Yes building your own list is great since that’s something you “own”. But that owning part only goes so far if you never take it off the platform you’re using. Every single day is another chance for you to get de-platformed (it happens a lot more than you think, especially in today’s age of cancel culture), let alone if the platform suddenly shuts down (no business lasts forever).
So the final layer of protection is to back up your email list.
Anyway, enough of that.
Speaking of email lists and protecting your business. Another vital step of this equation is to master the art of daily email writing and list building to get yourself a valuable list you’re afraid of losing enough to get the motivation to back it up in the first place.
And for that, let my biased ass tell you this, there’s simply no better place to start than by checking out Email Valhalla here: https://alexvandromme.com/valhalla