I’ve run 2 ads in the past few weeks in my daily emails.
The thing is, I wouldn’t have believed you if you told me that last year.
Not because I didn’t think I could do so (everyone can) but simply because, at least back then, I told myself I’d do any ads because why would I advertise for someone else’s stuff if I could just sell my own and earn more?
I still believe that, at least to a certain extent, but, as with anything, there are exceptions.
First, sometimes you just don’t care, don’t want to offer, or simply can’t offer (either because of a lack of expertise, time, or other resources) a certain solution that would help your readers out.
Would it then be fair to withhold such an opportunity from your readers?
No, of course not.
My main goal, first and foremost, will always be to keep the customer and the market in mind, think about what they want (read: need—the customer doesn’t even know what they want, let alone what they truly need) and how I can offer it to them.
So in that case, I’ll gladly refer people to someone else to buy from or do business with—and if I can get paid for it in the meantime, then even better.
Another one.
There’s always unused capacity in everything you do—daily emails are no exception.
Yeah, I can write daily emails selling my own stuff all the time (and I mostly do), but I can’t be running promotions 24/7, and even when I’m not running promotions, there’s always a diminishing return from sending more emails (most people don’t send enough emails to notice it though, me including). So withholding one email here and there to write an affiliate email or do a sponsored post is making use of the unused capacity and filling the gap or “less optimized” email you would otherwise have sent.
Last but not least.
It’s simple to do and doesn’t require much (if any at all) investment on your part (not every reason has to be profound, right?).
Anyway.
This has been an important lesson for me (and one I found valuable enough to share with you) and marks another clear sign of personal growth in my entrepreneurial journey of email marketing.
That said.
If you’d like to pick up pace in your own journey and learn more about email marketing and building, growing, and selling to your list then check out Email Valhalla here: https://alexvandromme.com/valhalla