Complexity seems to be “in” right now, unfortunately.
And it makes no sense at all.
Everywhere you look, you’ll see some new social media influencer praising his new 50-step funnel, his 30 different opt-in pages, with 15 different lead magnets, for which he’s using 100 different ads, each meticulously being tracked to determine the optimal copy, creative, targeting settings, and every other option you could ever imagine.
The irony is that the same influencer, in reality, has no idea what they’re doing, is putting in hundreds of hours to get this all to work, and might only be getting a 5% increase in total revenue for his effort (if he’s even getting an increase in revenue at all).
See, both in live and in business, it’s always the simple solutions that perform best.
I’m obviously biased when I say this.
But I’ve never seen it not be the case, where a simple solution not only allows someone to 1) free up more time to work on more important things or not have to work at all, and instead spend their time doing the things they love most in life 2) understand how everything functions a lot better and a lot clearer, making it not only much easier to make their solutions perform better but almost guaranteeing the success of the effort they put in and 3) if they happen to work with clients, they’ll undoubtedly get better results because of how easy and simple it is to both explain their frameworks and implement the framework in the client’s business.
While complexity looks cooler and might attract newbies and shiny object addicts…It’s the simple solutions that attract the best customers, get the most optimal results, and make for a more enjoyable experience.
See, I have three main business pillars: simplicity, freedom, and enjoyment. If something doesn’t align with one of those pillars, I don’t do it.
And that should tell you a lot about my business models.
Anyway.
If you’d like to see for yourself how to thrive with a simple email business, then check out Email Valhalla here: https://alexvandromme.com/valhalla