Yesterday I talked about a hidden and useful gem I found in Scientific Advertising.
Well, I found another one.
In fact, it’s a gem so utterly valuable, so amazingly simple—just the way I like it—and yet so insanely under-used.
Or at least under-used in its potential.
I’m betting my entire family’s net worth on the fact that you haven’t been using this principle to its fullest.
To add on to it. I’m also betting that if you actually pay attention, if you actually take the time to practice this principle and apply it, you’ll start to see so much more business coming to you, so much more growth, sales, and clients, that just making a waitlist won’t even cut it. You’ll be forced to increase your prices 5x just to keep your waitlist from overflowing. You might even start to hate me for making your life so busy and so stressful from all the work I’ve been giving you.
Anyway, I warned you.
If you still want to continue then go ahead and read the following paragraphs.
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“Used the world over” is a very elastic claim. Then one advertiser said, “Used by the peoples of fifty-two nations,” and many another has followed.
One statement may take as much room as another, yet a definite statement be many times as effective. The difference is vast. If a claim is worth making, make it in the most impressive way.
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‘If a claim is worth making, make it in the most impressive way’. Again. It sounds simple, yet it’s rarely applied.
Here’s an example:
How often have you seen/read “We work with a satisfaction-based guarantee. If you’re not happy with your investment after 30 days, we’ll happily refund you.”
Compare that with “We work with a satisfaction-based guarantee. If you don’t completely fall head-over-heels in love with our service, in fact, if you don’t get ADDICTED to it so much that you’ll rather beat a stranded newborn seal to death with nothing more than a baseball bat and your fists instead of giving up our service, well give 100% of your ENTIRE investment back to you, no questions asked, not even about the seal.”
Now, alright, that example might be pushing it for some people—credits to Alex Hormozi for that example by the way—but you get the point.
Don’t back down when making claims.
If you’ve got proof, if you’ve got data to share, or if you simply offer amazing deals, then make it sound amazing. It might not sound like much to you anymore, but that’s because you’ve gotten used to it. Your own offer is the standard.
Remember that it’s not so much the case for other people.
Tl;dr: get out there and make some damn impressive claims.
This leads me to share something about my consultation/clarity calls.
They’re 60-minute calls in which I help you 1) get more clarity about a topic 2) teach you as much as I can about a topic to help you continue and 3) build a personalized roadmap that will get you from where you are to where you want to go in about 30–60 days.
If that sounds interesting to you, you can book your call here: https://calendly.com/alexvandromme/clarity-call
But in case that didn’t get you over the fence yet, let me share an interesting fact about those consultation calls of mine.
Unlike most online business wannabes and guru fanboys would advise (even though they don’t have any experience with it themselves), I don’t have a guarantee.
Nothing to get your money back, nothing to make me work longer, nothing to give you extra for free, nothing at all.
Why?
Simple. Because I know it works. I know it’s effective. I don’t have to offer a guarantee to get more people to take me up on my offer. Most of the “guarantee scouring people” are freeloaders looking to take advantage of you anyhow.
How do I know it works?
Because I have a 100% satisfaction track record so far.
I started offering these calls all the way back in March and have kept doing so for the past 7 months—that’s over 210 days or over 30 different calls with all sorts of people from different backgrounds in different markets and unique problems and solutions.
None of them were ever unsatisfied.
In fact, a lot of them even told me they thought it was a steal and would happily have paid more for the level of service (and content) they got.
Anyway, enough boasting around.
I’m doing consultation calls, I can help you get past your obstacles, help you grow, monetize, and automate, teach you how to approach certain decisions, show you how to build a one-person business optimized for freedom, and get you clarity wherever you need it.
If that sounds like something you’d be interested in, then check it out here: https://calendly.com/alexvandromme/clarity-call