I rewatched Logan—the Wolverine movie—a few days ago.
And while this isn’t the first time I realized it, it made me think about how much your current state of mind or current interests and curiosities shape the way you look at everything you see and hear.
Here’s what I mean.
The movie revolves around Wolverine—an otherwise insane mutant whose abilities include having razor-sharp claws he can extend and retract out of his knuckles at will as well as super-human regeneration, aka, everything he gets wounded, it’ll heal almost immediately—making him virtually unkillable.
But that’s not what we see in Logan.
No in the film we learn that the Adamantium—the metal that’s fused with his skeleton and what his claws are made from—inside his body has been poisoning him, making it so he’s slower, weaker, slowly dying, and only barely regenerates.
What does this have to do with anything?
See, this time around while watching, my mind immediately went “oh wow, that’s a great marketing lesson”.
Let me explain.
When building a business, if done right, you can make it so you can steal Wolverine’s power of super-human regeneration, or in business terms, you can survive, recover from, potentially even thrive, from everything that happens to you if you’ve got your foundations right (such as building a great relationship with your customers, backing up your list, and making sure you stay in constant contact through email).
But, and this is a big but.
You can still get sick, your business can still deteriorate and lose its powers…
When the disease finds itself on the inside.
If you’re making mistakes, if you’re messing things up, if you don’t understand your business fundamentals or your vital marketing principles, then your business doesn’t stand a chance.
So there.
A lesson from the man, the myth, the legend, Logan, The Wolverine, himself.
Anyway.
One of the best ways I know, according to my biased, but experienced and more-than-qualified self, is through my flagship course Email Valhalla.
Click this link to learn more about it: https://alexvandromme.gumroad.com/l/valhalla