I finished writing another module of my paid ads course today.
This particular module might very well be the one many people on my list might be the most excited about. Especially because it’s the one topic so many people seem to dread where they have no idea how to even go about it.
In fact, almost anyone I’ve ever spoken with about this seems to spend most of their time worrying about this very topic… even though, it barely matters!
You might be shocked to hear that I’m talking about… writing the body copy for your ad!!
That’s right, I said it.
The body copy of your ad barely matters. It only affects about 20%, if even that much, of the total effectiveness of your ad. Much more important than the copy is the image (or video) and the big idea behind what you’re selling.
Yet so many people seem to flip this on it’s head…
They only care a tiny bit about the big idea. They barely think about the creative at all—for most who enter the advertising game, creatives are only an afterthought, and spend all their time writing and coming up with clever ways to write their copy, trying to sell the customer, who, let me remind you, is mindlessly scrolling on Facebook before they see your ad, not even thinking about anything else but the copy!
That’s the complete opposite of how you want to approach creating your ads.
Anyway, enough judging about what other people spend their time on. I trust you know better.
Speaking of spending your time on what really matters… While you’re waiting to buy my paid ads course which I’ll be releasing soon, why don’t you check out Email Valhalla?
You can do so here: https://alexvandromme.com/valhalla/