Let’s talk about consumption.
More specifically.
How to get people to consume your product or service (potentially for a very long time) instead of merely buying it.
But first… why would you bother?
After all, they’ve already purchased the product. You’ve already been paid, haven’t you?
Well, that’s true enough.
But as every person behind a successful business knows, it’s never about the first purchase. In fact, more often than not, most businesses actually LOSE money on the first purchase. Instead, what matters is how many follow-up purchases you can get your customers to make.
Or, in other words, you don’t want onetime-only customers. You want repeat customers.
And the best way to get those?
You guessed it. You get repeat customers by ensuring people consume your products from start to finish and leave them satisfied enough so they’ll come to trust you and what you deliver… and want to keep buying from you.
As for how to motivate consumption, I’m working on something behind the scenes to talk about just that.
But for now, check out this bit from Nir Eyal’s Hooked: How to Build Habit-Forming Products:
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“The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love.”
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The implications should be clear enough, no?
In that case, do yourself a favor and put some time and effort into clicking the following link, which will teach you more of the same about how to build habit-forming products (and get people to consume, rather than merely buy): https://alexvandromme.com/hooked