A hypophora.
What’s a hypophora?
Well, it’s something you should do more often.
Why?
Because it makes people interested in what you have to say. It also keeps them engaged and curious to keep reading. It’s also one of the best ways to get information across—and make sure they remember it.
Even more.
All of the above makes it so you’re able to sell and get paid.
What’s the catch?
Nothing really. There’s literally nothing you can do wrong with this. It’s based on a psychological principle. One that’s been deeply rooted in people since the dawn of time.
And those are the types of principles you want to learn and use.
Not some trendy new tactic to cheat your way to making more money or getting more engagement that only last for a month until everyone starts using them and they stop giving results.
Not this. This works.
Always.
Alright, enough teasing.
What’s hypophora and how does it work?
Hypophora is where you ask a question and immediately answer it yourself—as opposed to a rhetorical question where you phrase the question in such a way that the answer sounds obvious (and doesn’t have to be said).
This works because it gives a conversational feel to your writing.
But even more, by asking a question you’ll also (temporarily) make people think. Perhaps even noticing that they don’t really know the answer to your question. This leads them to become interested and keep on reading.
Which brings me to the following: