Music is a big part of my life.
Both listening to, playing, and creating my own. Although I’m still in the early stages of learning how to create music.
I’ve been playing the piano for over 7 and I’ve picked up a classical guitar a few years back. But I haven’t made a whole lot of progress on the guitar if I’m honest.
I played a bit of flamenco on that one. But that didn’t last long.
Aside from playing those two instruments I’m extremely into film music and music orchestration in general. I’ve got a whole playlist filled with over 80+ suites of music from different films.
Yes almost everything from Hans Zimmer is included. His music has been a great inspiration for me during this journey.
But it’s much more than that.
For example I recently found myself in a phase of being fascinated by both old Viking-inspired music and Mongolian throat singing.
There’s something of beauty to hear how other cultures developed their music.
The reason why I’m sharing this is to make it clear that my music taste differs vastly and not everything is as widely available.
For that reason I find it almost impossible to use Spotify. All of the music I listen to is from YouTube because Spotify doesn’t have nearly as much of the “weird” music.
I’m also not downloading every single YouTube video I like so I almost always have at least 1 YouTube tab open on my PC to listen to my music.
But this comes with a drawback that I just experienced 30 minutes ago. (And why I’m writing this email). I went to one of my favorite compilation videos of Norse music. Upon arriving at said video all I saw was “Video unavailable”.
Now it might be just temporarily taken down by the owner. Or it might have been taken down permanently for some reason. I have no idea.
But this goes to show you that everything which you don’t fully own can (and will) be lost eventually. Even the audience you’re building on social media.
The news about Zuckerberg’s new social media platform Threads is already spreading like wildfire. We have no idea what will happen to Twitter (or Threads).
We have no idea how long Twitter will keep existing. It doesn’t even have to go so far.
At any moment something could happen to your account. You could lose it. You could get hacked. You could get banned. Any of these situations will end up in you losing everything you’ve built.
That’s where an email list comes in. You are on my list. You are reading this email.
Whatever happens to my Twitter account doesn’t matter. I can always contact you right here.
Even if Beehiiv (my newsletter platform) shuts down. I can always export my email list and start using another service.
This is mine and can’t be taken away.
We think something like this would never happen. Until it’s too late.