Ascend 101

Lessons about building a one-person business, writing, and self-improvement

How often should you email your list?

It’s a question I get daily. And one that, no matter how often I answer it, people just don’t seem to understand.

The answer? As much as you can. It’s that simple.

The more the merrier.

But that’s not all. As you have noticed on my email list, I have something special going on.

More specifically, I send regular good old daily emails every single day of the week. But then on Sunday, I’ll send a longer and different type of email—one you might expect to get from a weekly newsletter.

That’s what I call my true hybrid email format (something I talk more about in my course Email Extraordinaire)

But what is it, why do I do it, and how does it work?

That’s the topic for today.

But first, let me start by telling you a story. A story about how my email career got started and how I eventually settled on this system.

I started building my email list on February 27, 2023. I’d been on Twitter for 6 weeks and had no idea what I was doing, nor had I any idea where I was going. But I knew I wanted to start an email list—many people were praising its effectiveness and usefulness.

Dan Koe—for example—told me “Write weekly emails or be broke you monkey” (paraphrased).

So with that said I got to it.

I sent out my first email that Monday.

It wasn’t anything special. Simply an introduction to my newsletter, which turned into the welcome email I still use to this day, with some minor edits and a new story.

There was one thing that troubled me, however.

I didn’t know what to write for the upcoming weeks. I needed topics to research and write about. So I came up with what I thought to be a genius idea.

I loved how some people had amazing email courses. An email sequence with each day being sent a different chapter, a different module, about a bigger overarching topic.

That got me thinking about a big topic/problem that I’d like to build a course around.

And then I started writing each “chapter” as my weekly email.

So across the next 8 weeks, I covered a new chapter of this bigger overarching topic. After those 8 weeks were over, I created a nice email course without having to put in extra work.

The true meaning of content repurposing.

It was a great success, and everyone on my list loved it—there weren’t that many people at the time but still.

After those weeks I got the hang of writing emails and coming up with ideas to talk about. Everything went smoothly. Writing emails was a pure and utter joy, my list was growing, and quite fast, and I could tell my writing was improving.

But still, something was missing.

At the time, I was subscribed to a few other email lists. Lists from people who send daily emails. And those were some of my favorite creators. It looked so enjoyable, so fun to share a story every day, to build such a close relationship with your readers.

I wanted to try it as well.

But here’s the problem that held me back for a long time. I wanted to have a backlog of long-form articles to refer people to. Having these articles is a long-term investment that’s going to pay off exponentially. It’s going to prove your authority, and it’s able to help people the most.

I didn’t want to give that up.

And that’s when it hit me. Why don’t I combine both?

I’ll write a daily email every day (which I can choose not to publish online). And I’ll write a long value-bomb of an email every Sunday (which I do publish online).

This way I’ll have the best of both worlds.

The Sunday email gives me:

Educational emails
A backlog of articles
An authority-building practice
A way to deepen my understanding
The ability to teach in-depth topics to everyone

The daily email gives me:

A better way to build a relationship with my readers
The possibility of direct response marketing
A creative outlet to share my stories
Constant touchpoints
Entertaining emails

The system required some tweaking. After all, how you write a daily email is far different from how you write a weekly one.

But experience is the best teacher, and I got used to it relatively fast.

And remember, if this interests you and you want to learn more about my system, how to best utilize it, how to write both types of emails for maximum efficiency, and most importantly, how to get paid.

Then check out my course, Email Extraordinaire, which teaches you all about it.

P.S. Whenever you’re ready. Here’s how I can help you:

Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.
Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B. And we’ll work on getting you there in the next 60–90 days.
Check out my products (free & paid): Ranging from every resource I ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.