What to do before, during, and after your Twitter space

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Ascend 101

Lessons about building a one-person business, writing, and self-improvement

I’ve previously spoken about why you should host spaces and the best ways to do so. But there’s more to cover than that.

That last article was mostly about the learning process, the preparation, and what you should be doing on a space. A big-picture overview to get you going.

Today we’ll talk about the specifics to make your spaces as well as possible—and to get you the most results you can get. You’re not working for a charity after all. You’re doing these with a goal in mind. Whether that’s more email subscribers, product sales, or coaching clients.

So let’s get straight into it.

What to do before, during, and after your space

There’s a lot that goes into hosting spaces. Luckily everything can be clearly divided into 3 different phases:

  • The preparation

  • The production

  • The aftercare

Let’s start with how we prepare a space.

Stage 1) The preparation

First things first. You want to commit to a date and time and create your space. You’ll be forcing yourself to show up. No amount of excuses will allow you to skip this. This is important.

Especially when it comes to your first space. It’s scary. It’s nerve-wracking. But you have to overcome that fear. Host your first space with some friends if that makes it easier for you.

Now that you’ve created your space. It’s time to promote it on Twitter. Always do this. No matter how regularly you hold your spaces. No matter how many people are showing up. Always promote your space.

Promotions are best done starting 24 hours before the space. People don’t remember your spaces for much longer. They’ve got other stuff going on in their lives.

A good schedule could be to promote it 24 hours before, 10 hours before, 4 hours before, and 1 hour before. Experiment with this yourself and see what gives the best results.

Set aside AT LEAST 1 hour for your space. Preferably 90–120 minutes. It takes time for your space to settle in. Twitter needs time to recognize that your space is going well. And it needs time to distribute it to various different people. People who need time to check their Twitter and hop in as well.

Every space needs a title. This is what’ll bring in new listeners who haven’t heard about you. Many people hop into your space solely because of the title. Make sure it’s good.

A good copywriting formula for titles is ROT:

  • R = Result

  • O = Objection

  • T = Time

Share what people will get from your space. Attack one common objection related to your result. And address how fast they’ll get it. Example:

  • Gain 10K Organic Followers in 3 Months

Don’t add any emojis, exclamation marks, jargon, or useless fluff. You can mention one other creator. Keep it to just one though. It’ll get messy pretty quickly otherwise.

Lastly. There are some things you must do when hosting a space:

  • Always stick to ONE topic

  • Talk to ONE audience

  • Record ALL of your spaces

Stage 2) The production

It’s your job to be a good host. This means:

a) encouraging interactivity.

Make the listener feel involved in the space.

If they can’t feel the difference between your space and a random podcast/YouTube video. You’re doing it wrong.

Set expectations when the space starts. Tell them what’s going to happen. What kind of format are you doing? What topic will you be discussing? Warm the people up. Get them excited to keep listening to the whole space.

Teach people how to use emojis, how to ask questions, and how/if they can become a speaker themselves. Regularly check the chat to see if any new questions come up. Then decide whether it’s worth answering that question during the space.

If a question is really interesting you can invite them up on stage as a speaker. Get a case study going. Make something happen.

People will stick around as long as they feel involved.

b) Get more listeners

Keeping listeners is great. Getting more is even better.

There are a few ways to accomplish this. One of these is simply asking people to share your space with others. Let them retweet your space tweet. Tell them to invite their friends.

If people like your space. They’ll be more than happy to share it as well.

Another method is by giving shout-outs to (big) accounts who happened to hop into your space. They’ll be getting recognition. Which earns them followers. And they’ll feel welcome and appreciated.

Both of these reasons will often end up in them sharing your space with their audience. This is the law of reciprocity in action. Don’t underestimate it.

c) Make memories

A space isn’t just another tweet. It’s a time and a place to make memories.

Share stories from your personal life. Try to connect with your audience. Express emotions and show them a different side of you.

A side you can’t show through a 280-character tweet.

Don’t make it a boring lecture. They’re not coming to class. People want to be entertained. So make it entertaining.

Experiment with live coaching. Take a listener on stage and walk through their situation. Ask questions to uncover their problems. Figure out where they want to go and come up with a game plan for them. This can be as minimalistic as you want of course.

But it’s a great way to show the audience what you do, how you do it, and give them the feeling of being educated while being entertained as well.

Make it all about them. Not about you.

d) Tell people what to do

Don’t host a space without including a CTA.

Send them to your newsletter. Give away a lead magnet to your listeners. Promote your product. Tell them how they can work 1-on-1 with you.

Give them something that you offer. You’ve got their full attention now. Use it.

Share how your product/service can change their lives. Explain it and guide them through it.

This is how you make money through a space.

Don’t be afraid to pitch in the middle of the call either. It doesn’t always have to be at the end.

Is the room packed with people and are you talking about a topic similar to your offer? Transition to it and tell people about it. Then just casually go on.

Once again. There are no rules.

Experiment and iterate on the go.

Stage 3) Aftercare

Your space is done. You ended the call and everyone is gone. Now what?

If everything’s gone well you will probably have gotten quite a number of comments. Go through them and answer every single one that wasn’t answered during the space.

This is a great moment to overdeliver. Be really specific and detailed in your answers. Most people don’t expect such a detailed answer after the event is over. This is your time to shine.

Make a tweet thanking people for joining the space. Talk about how much of a success it was.

Sometimes people take notes and will share them with you after the space. Use this as social proof. RT these tweets. Share screenshots of the DMs you’ve gotten.

Show other people what they missed out on. Guarantee that they’ll join the next space.

As a final reminder. ALWAYS record your spaces.

Some people want to join but simply can’t. Give them a chance to listen.

You can always market the space recording for an extra 24 hours for those who couldn’t make it. There’s even a great website I use www.flowjin.com that’ll record all of your spaces for free AND store them for an unlimited time. Whereas Twitter will only keep them for the next 30 days.

It is a great idea to keep them around and repurpose them later. Even if your early spaces aren’t that good. It’s always fun to look back and reflect on how much you’ve improved.

P.S. Whenever you’re ready. Here’s how I can help you:

  1. Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.

  2. Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B that’ll get you there in the next 30–60 days.

  3. Check out my products (free & paid): Ranging from every resource I ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.