You may (or may not) have seen a couple of my sales pages already.
They all pretty much have the same 'look’ and feel to it, albeit personalized to the respective product it’s selling. It’s the same template, the same framework, the same structure.
It’s also pretty old-school. Those sales pages won’t be winning a design award any time soon, that’s for sure.
That said.
Things might very well change in the near future. See, I’ve started building a new “modern” salespage for a hobby product, aimed at a mass market audience. But not just any market. A visual and artsy marketing.
Meaning, a creative and visually pleasing design of my sales page can (it’s not guaranteed—nothing is) improve the performance of the sales page.
It’s been a lot of fun so far.
One thing I’ve noticed, for example, was how easy it comes to me. The underlying principles are all the same after all. So it the copy, the structure, and the psychology. All I really have to do is use my design skills to package it up nicely and make it look visually pleasing to the eye.
Luckily for me, I enjoy being creative and designing stuff.
Anyway, enough yapping about.
In case you haven’t picked up on the moral of the story yet. It’s that it pays to understand the fundamentals before you start tinkering about with the fancy stuff.
And when it comes to sales pages, it would be true marketing malpractice if I wasn’t going to mention one of my precious products I’m so very proud of, Sales Page Sorcery, which teaches you all the fundamentals of conjuring up brand new sales pages fast, easily, and effortlessly.
Check it out here: https://alexvandromme.com/sorcery/