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Fail fast, fail often

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You may (or may not) know that I’ve been working on competing (as far as there is any real competition lol) in new niches; more specifically hobby niches.

Doing so requires research—lots of research. Especially when it’s a niche I know almost nothing about—as is mostly the case for me.

So for the past few days I’ve been doing nothing but scrolling through tons of Reddit posts, reading hundreds of YouTube comments under dozens of videos, checking out every single course available about the subject on sites such as Domestika, Udemy, SkillShare, Coursera, going through the entire Facebook ad library trying to find every single ad ever written in the niches, and writing down every single detail I come across that might potentially be useful to me in one way or another.

Needless to say, I’ve spent quite a while researching (far too many) topics.

Is all of this research necessary?

Well, it might surprise you, but actually, no.

See, while doing some research is vital—you simply can’t expect to enter a market you know nothing about just like that and watch the money come flooding in. But you don’t have to do nearly as much market research as I’ve done over the past few days.

So why did I do all of this research?

Simply said, I was indecisive and afraid to fail. It was mental procrastination, to say the least.

In reality, it’s often better to do “just enough” research (or create a product that’s “good enough” in that case) and go with it. See what happens. If it works, it works. If it doesn’t, now you can analyze the situation and figure out what went wrong. This allows you to move forward faster, rather than slower as some people might think, by learning from your mistakes and building your experience.

One of the best things you can do in business (and probably in life as well, although I’m probably not qualified to talk about that, yet) is to “fail fast”—as long as you analyze your mistakes, pick up the pieces, get back up, and try again almost immediately.

Anyway.

Another way to approach market research, which I also employed at the very beginning, is to use your email list, either to simply ask the questions you have to your list or by making offers, testing out new ideas, and seeing how people react.

To do that, it helps to write highly entertaining emails people love to open and read day after day.

Luckily, that’s something I can help you with.

Check out Email Valhalla here to learn more about just that: https://alexvandromme.com/valhalla/


A bunch of seagulls fighting over the leftover scraps

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I just read a Reddit post of a freelance artist complaining about the current state of the market, what she has to do to make a living, and how it there’s no solution in sight.

Especially since competition is at an all-time high thanks to services like Fiverr and Upwork.

The artist even called it “an never ending race of artists acting like sea gulls for crumbs for a 5$ job (or 5 bucks an hour)”. Just imagine that. Having to struggle and actively fight (figuratively at least) with other people just so you can be the one to get the project that pays you $5 for an art piece—some of which can easily take 10–20 hours to complete on occasion.

I’m amazed how these artists are even making a profit on these projects. In fact, I wouldn’t be surprised if they weren’t. Artists working with actual paint and canvases can’t even buy their paint with that kind of money. I’m quite sure a digital artist wastes most of their hard-earned money on electricity to create their art.

Such a tragic sight to behold.

No wonder these kinds of people can’t shut up about AI and how they’ll need to use it to speed up their workflow or it’s going to steal their jobs. It’s only logical. They haven’t even figured out how to make their creations worth a damn.

Sure AI art is crap, but that doesn’t matter for people who can’t recognize the good from the bad and commission $5 art pieces.

The worst part?

All of this can be avoided if these types of artists, and any other type of creatives, simply knew how to create good products, ones that are actually worth something, while also knowing how to make the customer understand the worth of what they’re offering. Then all they needed to do is launch and talk about the damn thing and their $5-an-hour days would be long gone, a distant memory of times forgotten.

Anyway.

If you’d like to learn how to ideate, create, and launch a new (digital) product in 21 days or less (whether it’s art, entertainment, or information), then check out Product Creation Made Easy here: https://alexvandromme.com/product