Once upon a time, in a land not so far away from here, there was a younger version of me.
A version who was still playing the social media game, posting at least five tweets a day (sometimes more), interacting with dozens of other like-minded creators, “networking” all the time, trying to do whatever pleased the holy algorithm most, and even hosting weekly “spaces” (a live podcast type event on Twitter/X).
I used to do all that (and more) with the sole purpose of growing my email list, helping my readers to the best of my abilities, and ultimately getting paid.
And I must say, it worked.
It was by no means sustainable over the long term. At least not how I approached it back then. But it got me started, paved the way for my future endeavors, and helped me understand the foundational principles of persuasive writing, email marketing, and direct response copywriting.
Not to mention how easy it was to grow an email list, even with basically no prior knowledge, experience, or noteworthy achievements to speak of.
Just a man with a purpose.
Now, not all email subscribers are created equal of course. Some are pure and utter thrash you don’t want on your list. Yet, to this day, I still have hundreds of high-quality readers from back then (early 2023) reading my emails every single day (as well as interacting and even buying from them).
It simply depends on where those subscribers came from.
For example.
One of the best sources of high-quality, long-term, and paying readers I’ve found was the weekly Twitter spaces I did back then.
Just think about it.
Someone, somewhere, is sitting there in their room, scrolling through Twitter, when they just so happen to stumble upon one of these “spaces” (podcasts) I’m hosting. The title of the podcast catches their attention. They decide to check it out. Ended up listening to me ramble about some topic for a full 1 hour and 30 minutes. And at the end of all that they decide to follow me AND sign up for my email list.
Boy, I don’t know about you, but that person is already sold and will read almost everything I write at that point, most likely buying lots of products in the process.
Long story short, podcasts truly are a goldmine for list-building.
More.
It doesn’t have to be your podcast either. You could simply join other people’s podcasts as a guest, educating and entertaining their audience, while simply plugging your list at the end of the episode.
Almost every podcast out there nowadays is interview based, everyone’s always looking for people to interview (they need content after all), and they’ve already done the hard work of building up an audience, all you need to do is show up, talk about whatever you’re knowledgeable about, and reap the benefits.
The hardest part about this list-building strategy is looking up podcasts with similar audiences one by one and writing all of them personalized emails to get yourself booked.
But not anymore.
Let me introduce you to today’s sponsor, PodPitch, which allows you to easily find tons of podcasts that share your target audience with a single click of a button (they have a database of over 3.85 English-speaking podcasts), after which you can automatically email the ones you like with automatically personalized emails based on your tastes, experience, and goals, all in your own voice & style.
Before you know it you’re booked on dozens of podcasts and easily growing your list without any issues.
The best part?
You can try their service completely free, no credit card required whatsoever.
This truly is an amazing opportunity.
All I can say is, be sure to check them out below.
With that said, I’ll leave you with PodPitch’s own personal ad copy:
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