Perseverance

The story of my first product launch

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Back in May last year, I “launched” my first paid product.

I say “launch” because it wasn’t as much of a launch as it was me saying “Hey guys, come and give me your money for this thing now”.

Seriously.

I’d been having a lot of success at the time with my Content Creator’s Toolkit, as I called it. Which was a free Notion product I made where I gathered up all the books, courses, articles, threads, tools, and other resources I used to educate myself on a wide array of topics over the past few months.

All topics relating to building my own creator business of course.

I did the occasional giveaway with the product and it would get a crazy amount of responses time and time again.

It got to a point where so many people were telling me how this toolkit should have been a paid resource, some of whom even donated me $20 to show their support.

After a while some friends of mine convinced me to actually turn it into a paid product.

But it didn’t feel right to suddenly slap a price on it.

So I reworked it, updated it, and tried to make it as good as possible—adding even more stuff, refining the look and feel of it, and generally building something I was proud of at the time.

I also whipped up a quick and dirty sales page to make it even more enticing.

All seemed good so far.

But that’s where I messed up.

I simply slapped a price on it ($22) and told people “hey btw, this thing is now available for purchase. It’s new and exciting, check it out”…which I told them once.

Just once.

The result?

Zero sales.

None. Nada. Not even a banana’s worth.

I didn’t promote it. I didn’t validate it. I wasn’t even that excited about it anymore just a few days later.

Even more.

I completely stopped paying attention to it and it got maybe 1 sale since then because of someone who bought all of my stuff after having gotten a single product he liked so much.

Needless to say.

My first “launch” didn’t go well.

Luckily I didn’t stop there. I kept trying out new methods and new strategies to create better products, faster, and actually getting paid—even as fast as just under 14 days.

Don’t give up just because things don’t start out as well as you hoped.

It’ll get better.

Trust me.

WIth that said. If you want to speed up your progress and discover how to actually ideate, create, and launch a profitable digital product (all in 21 days or less) then check out Product Creation Made Easy.

Click the link here to learn more: https://alexvandromme.com/pcme

Wanted: Someone with the initials C.D.

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Here’s some (useless) thinking I was doing yesterday:

My dad’s initials spell out DVD.

So one of the funniest things I could do is only date women with the initials CD and start a little disc collection in the family.

Now this isn’t a marketing lesson.

In truth, this makes no sense whatsoever—other than it being hilarious (and if you don’t get my sense of humor, then that’s a you-problem).

But it made me realize that despite how absurd this sounds, I could probably achieve it if I wanted to.

If for some reason all I cared about was this one particular goal and I’d be ready to sacrifice everything and everyone else that comes my way, just to fulfill this one goal. Then, even though I haven’t done the math on this, I’m 120% certain I could achieve this goal.

But that’s not all.

See, the above statement isn’t just limited to finding (and seducing) someone with the initials CD, is it?

It applies to everything.

There’s all this potential inside of me, you, and everyone else walking this earth. An insane amount of potential energy waiting to be unleashed, to be used to achieve just about any goal in life.

And that’s the thing.

You have the potential to achieve anything—but not everything.

You can’t be picky.

You can’t say “oh I’ll do this and this and this, and oh how about this as well?”. No it doesn’t work that way.

Pick one goal and one goal only.

More.

Whatever goal you pick. You’ll have to accept the sacrifices that come along with it. You can’t be picky with those either. You can’t take the good without the bad.

Here’s an example.

I made it my goal to “Build a business of my own that allows me to work whenever I want, wherever I want, and with whomever I want by way of writing,” (writing because that’s what I like to do—I’m not much of a video person).

That’s it.

The moment I try to do something else is the moment I fail in both.

Yes I could earn more money doing regular workshops, yes I could earn more money creating and selling video content, yes I could earn more money working with high-ticket copywriting clients as a freelancer, but those aren’t my goals.

In fact, they’ll take me further and further away from my goals every time I try to do something else.

I’m not saying not to experiment—of course you should.

But be clear on what it is you truly want.

I’ve seen many people—clients, readers, and friends alike—get distracted in the jungle of opportunity, losing track of their goals, and never getting closer to reaching their goals despite already “working” on their goals for the past year and a half.

Anyway.

This, like most important lessons in life, isn’t exactly a practical one.

You’ll have to figure out what it is that you want on your own.

But in case your goals involve creating and selling (digital) products or courses online, then check out Product Creation Made Easy—it’ll show you how to ideate, create, and launch profitable digital products in 21 days or less.

It’s all based on experience and insights I’ve learned by working in the trenches myself and learning from other industry experts. Everything’s battle-tested and ready for you to use.

Check it out here: https://alexvandromme.com/pcme/