Here’s a fun fact for you:
Sharks have been around longer than the rings of Saturn.
In fact, sharks first emerged on our planet 450 million years ago. Saturn’s rings, on the other hand, have only been around for a measly 400 million years. Now I don’t know about you but this baffles me. Especially because you don’t think about stuff like this in your everyday life. Most of us aren’t even aware of how old sharks actually are.
We see them on TV or social media once in a while and say “Oh yeah a shark, cool”. But that’s it. We don’t appreciate the fact that they are literally 450 million years old.
Jurassic Park is all the rage because those are dinosaurs. And dinosaurs are so cool because they’re ancient, pre-historic, animals…
Do you realize a Tyrannosaurus rex lived at the end of the Late Cretaceous? A time period that dates back to 90 million years ago. Not even close to the ancientness of our finned friends. And before you ask. I didn’t know this shark-saturn fact either. A friend brought up this fact and a quick internet search expanded and confirmed it.
But I get it.
I know why this crazy fact isn’t common knowledge. And why the “ancient” dead animals are cooler and more ‘appreciated’ than sharks.
It all boils down to human psychology.
We have sharks. We know all about them. Sharks are still around, dinosaurs aren’t.
We’re fascinated by everything that isn’t instead of everything that is. We love thinking about what it would be like to have lived together with dinosaurs. While we can’t fantasize about living with sharks. Because that’s normal everyday life.
We know what that’s like.
We want what we can’t have. You’ve experienced this many times in your life before as well. Ever wanted something so badly? Only to end up not caring about it once you got it. Or maybe it was the other way around. You didn’t care about something before you lost it. And that’s when it suddenly dawned on you just how much you actually had.
How important it was and how grateful you should’ve been.
Now think about how you can adapt this to work to your advantage. In your business perhaps. Think about how limiting the people you work with or qualifying people before you work with them can actually increase the value of your service.
Even though it’s still the exact same offer. Nothing changed. But people will want it more once they realize not everyone can get it. It’s a rare thing to be seen working with you.
In fact, I dive deeper into the psychology behind what makes an offer, or a product in this case, even more exciting than it would’ve been otherwise, just by changing a few simple details in my course Product Creation Made Easy.
Check it out here: https://alexvandromme.com/pcme/