I finished writing all of the more “technical” modules of the paid ads course I’m working on.
Modules such as how to set up your facebook ad account, how to install your pixel, how to get it to track the right events, and other boring technicalities most people don’t want anything to with.
I won’t say these modules were hell to write, but they sure weren’t paradise either.
And, to be fair, I could just as easily have said “look it up on Google, there are tons of articles out there showing you how it step by step”. Chances are that these articles would have better instructions as well.
But still I found it worthwhile to write and include these types of modules.
For one, if my experience selling info-products taught me one thing, it’s that almost nobody cares about “too much information”. Worse case scenario, people just skip a particular module, never even bothering to check it out.
However, the vast majority of people decide NOT to buy if they think there’s “too little” information. Especially if they feel that they, themselves, might not be “good” enough at a certain aspect, something they fear the product they’re thinking about buying might take for granted and not even bother explaining…
Such as the technical setup of an ad account or a Facebook pixel.
It wouldn’t be the first paid ad course that assumes everything is perfectly set up already.
So, while most people might not need it, it doesn’t hurt for me to add it and it can only make the course a much better product.
Anyway, do with this information what you want. I’m certain you’ll find a way to get something useful out of it.
I would love to promote my ad course right now, and I’ll definitely set one of my signature pre-purchase promotions sometime soon… but not yet.
For now, I’d highly recommend you to check out my course, Product Creation Made Easy, if you enjoyed reading the above anecdote about how I increase the quality of the products I make. Because you’ll learn a lot more similar (and highly valuable) lessons about how to make a high quality course in Product Creation Made Easy.
Check it out here: https://alexvandromme.com/pcme/