Effort

Let this email be an important reminder for you about the power of effort

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I’ve written about consistency a lot in the (not-so-recent) past.

And when looking back, I have to admit: I’ve been losing mine. The reasons for this are plentiful, but if I had to pick just one or two, it’d have to be because of the many new projects I’ve been juggling at the same time while simultaneously not being as motivated, or for a better word, excited, about many of them.

It’s not that I don’t care about these projects—on the contrary.

Instead, it’s because I stopped putting in as much effort as I once did. I tried to do more while doing less, instead of accepting the reality that trying to do more at once means I’ll have to put in even more effort into everything I do.

There’s no “this thing can wait because I’m working on something else right now”.

No.

That diversion of focus snowballs into the next day, and the next, and the next, and before you know it you’ve been half-assing your work, finding shortcuts wherever you can, losing momentum, and getting a whole lot less done than you were if you simply stuck to just doing one thing—but doing it well.

As seasoned readers of mine know, I’m equally speaking to you, my reader, as I am having a conversation with myself. One that’s true, honest, transparent, and highly necessary—a practice I may or may not have neglected for too long.

With that said.

From now on, you can expect a lot more effort from me in my writing once again. You might even speak of a resurgence or revival of my writing where I’m going back to creating with the same rigor, passion, and effort that I did before.

You may also expect a new release of offers soon—something I haven’t done for many months now. I won’t reveal what those new creations are just yet. But know, if all goes as planned, they’ll be crafted with even more passion and effort than before.

I hope this message is a welcome reminder in your inbox of something vitally important.

In the meantime, my opinion about the power of email as a medium still remains unchanged. If anything, it has only gotten stronger. So I can only recommend you to check out Email Valhalla if you’d like to learn how to write highly engaging emails people love to read and buy from.

Check it out here: https://alexvandromme.com/valhalla/


When simply buying your stuff isn’t enough

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Let’s talk about consumption.

More specifically.

How to get people to consume your product or service (potentially for a very long time) instead of merely buying it.

But first… why would you bother?

After all, they’ve already purchased the product. You’ve already been paid, haven’t you?

Well, that’s true enough.

But as every person behind a successful business knows, it’s never about the first purchase. In fact, more often than not, most businesses actually LOSE money on the first purchase. Instead, what matters is how many follow-up purchases you can get your customers to make.

Or, in other words, you don’t want onetime-only customers. You want repeat customers.

And the best way to get those?

You guessed it. You get repeat customers by ensuring people consume your products from start to finish and leave them satisfied enough so they’ll come to trust you and what you deliver… and want to keep buying from you.

As for how to motivate consumption, I’m working on something behind the scenes to talk about just that.

But for now, check out this bit from Nir Eyal’s Hooked: How to Build Habit-Forming Products:

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“The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love.”

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The implications should be clear enough, no?

In that case, do yourself a favor and put some time and effort into clicking the following link, which will teach you more of the same about how to build habit-forming products (and get people to consume, rather than merely buy): https://alexvandromme.com/hooked