Newsletters (and email lists by extension) are undoubtedly a big bubble right now and have been for a while now.
In fact, I’d argue in a few year’s time about 80% of all newsletters will disappear, either on their own or because people get tired of them and unsubscribe.
Case in point: most people always start by subscribing to 10-20 newsletters but trim them down to a select 2-3 a year later.
So what's the takeaway?
You need to stand out and be memorable while you still can. The goal is to end up along those 2-3 email lists people stay subscribed to.
Meaning everything you do should be with the following thought in mind, "how do I become the most memorable in my reader’s mind?".
That means:
1) be original
2) go against the grain
3) send often, the more the merrier
And no, people won't get tired of seeing you in their inbox, I'm living proof of that. (sometimes send 20+ emails in a week and nobody complains)
That said.
There’s a right way and a wrong way to go about it and write emails. Do it wrong and in the best-case scenario it’ll take you months, if not years to make any meaningful progress. Worst-case scenario, you’ll burn out, start blaming the system or the market, believe it’s all a scam, and give up before anything good happens.
Make sure you do it right by studying the fundamentals I teach in Email Valhalla.
Click here for more information about Email Valhalla: https://alexvandromme.com/valhalla/