Ben Settle

The more, the merrier

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Last night I read a post by a new first-time self-published author who struggled to sell his debut novel.

He just couldn’t figure out how to advertise, market, and sell his book—far from a new and original tale obviously.

But this situation was different.

As I continued on reading I noticed that this person wasn’t ‘struggling’ with his marketing in the usual sense (i.e., pouring his heart and soul into it without seeing any results). No, this time he was getting results.

Quite decent results, in fact.

The problem was he wanted more. He wanted—as he called them—die-hard fans and lifelong readers, or in other words… repeat buyers.

I hope you already noticed the problem here…

But in case you don’t, the guy only just released his first novel. How can you expect to get lifelong fans, let alone “repeat buyers” if you only have one thing to sell??

This reminded me of the following fun, useful, and maybe somewhat obvious (but not obvious enough that everyone thinks about it) lesson: the more stuff you have to sell, the more money you’ll make.

It’s as simple as that.

Straightforward, simple, and effective.

I’ve realized this early on in my career as well.

Not only will you create fans who love your stuff so much they buy everything you put out, no matter what it is, but you’ll also be able to convert people, complete newcomers in your world, so much easier and with a higher average order value (the average amount of money a new customer pays you on their very first purchase) because of all the upsells, downsells, cross-sells, bonuses, bundles & packages, and future email sequences selling the next thing you already have in place.

There’s this saying I first heard from Ben Settle, who probably heard it from someone else, “To make more money than you do now, simply create more content than you do now, faster than you do now.”

That’s easily proven true by seeing how much more profitable it is to sell a trilogy series compared to three standalone novels.

That’s just how it goes around here.

Anyway.

If this got you thinking, “damn I’d like to create some more things to sell, but I don’t know how, let alone if I even have the time for it”, then worry not my cheeky little pumpkin pie.

Because I’ve got just the thing for you.

Let me introduce you to one of my best-selling, highly effective, and currently most expensive item on the menu, “Product Creation Made Easy”. It’ll teach you the ins and outs of product creation, including how to ideate, create, and launch profitable digital products in 21 days or less.

All of which can make for great additions to treat your customers and readers even better.

Click here for more information: https://alexvandromme.com/product


Ben Settle helped me create my best-selling course

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One of the most important lessons I learned in the past months was something I picked up from Ben Settle.

I don’t remember if I read it in one of his emails, his paid newsletter, one of his numerous books, a podcast, audio training, or wherever.

But it’s an insight, a principle, something to pay attention to, that has made me countless amounts of sales and one that most creators get wrong—especially beginner creators, but even many seasoned ones still make this same mistake.

The first time I heard of it was during the promotion of my Product Creation Made Easy course—my best-selling course where I teach you my framework to ideate, create, and launch profitable digital products in 21 days or less.

Upon hearing I immediately switched gears.

I changed my approach to writing emails, edited the modules of the course itself, rewrote the sales page for the product, and had a completely different mindset when it came to writing the modules that still had to be written.

The result?

More product sales for my Product Creation Made Easy course. But that’s not all. No no, far from it, if that was all it wouldn’t have been nearly this special. No I also made a lot more sales on all of my other products and services as well. Even my coaching and consulting calls.

The true change was a drastic change in my customer LTV, which stands for life time value and measures the total value I receive from each and every buyer.

Meaning?

People not only bought the one course. They bought more products and signed up for my higher-ticket offers more often, while staying longer than before.

A true win I’d say.

What were those magic words Ben Settle imprinted upon me?

“Interweave content with sell.”

Yeah yeah, it sounds obvious but let me explain.

Too many people separate the two. They’ll tell a story which teaches some lesson or something and only afterwards will they link the story or the lesson to whatever they’re selling.

The content and the sell aren’t harmoniously linked. They’re separated.

Often times the gap between content and sell is so big even a mouse who’s fighting for his life because an eagle captured him still notices the gap across the country without even looking for it

Don’t mind the quality of that analogy, just remember the key point.

Interweave your content with sell.

Tell your story well, inconspicuously sell inside of it, and you’ll find people to even like getting sold to.

Try it out next time you try selling one of your products.

And if you haven’t got a product of your own to sell yet, then check out Product Creation Made Easy so you can build yours and make a guaranteed profit in 21 days or less.

Check it out here: https://alexvandromme.com/pcme