This 5-star testimonial inspired a rant about product creation

Once upon a time, I received the following email from a long-time reader who got his hands on my Product Creation Made Easy framework (and who prefers not to share his full name):

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I have a couple more items to go but just wanted to let you know that I've had a number of 'a-ha!' moments.

Favorites include: Prevalidation and minimal viable product and ideation.

Another thing that I personally appreciate is that it's not spread out in 50 modules. This hits the important things and gets me started – great for busy folks like me.

So far – easy 5 star product.

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I’m partly sharing this to boost my ego and tell you about my confirmed 5-star-worthy product and how it helps people create profitable digital products in 21 days or less from start to finish—that is, from ideation, all the way to launch and beyond.

But that’s not all.

More importantly, I’m sharing this to show the importance of knowing who your customers are. In my case, that’s, more often than not, busy folk working a job, taking care of their kids or other family members, while using almost all of their remaining hours to work on their creative passions and build something that’s uniquely theirs.

More.

Whether you’re writing a book, recording an album, working on a video game, running a fitness business, tending to your garden, improving your cake-baking skills, or getting your digital marketing agency up and running (all of which are real examples of people I spoke with on my list)… When creating a product, any type of product, a written digital course, a mentorship program, poetry, a card game, or a limited-time small-scale rollercoaster experience in your backyard, when creating such a product, all the principles are—and will always remain—the same.

Now, some guru’s or experts you follow might not like to say or hear this.

But that’s only so they can feed (and sell) you the same crap over and over again by disguising it as somehow “being different” or “only working in this market”.

Which is nothing more than a pile of crap.

Everything inside Product Creation Made Easy is as evergreen as it gets. It’s always been useful, it will always remain useful, and it’s as applicable in your market as it is in the next guy’s.

The only downside?

There’s no hand-holding or spoon-feeding.

I give you the tools, the reasoning, the examples, and the know-how to create your next (or even your first) profitable digital product in 21 days or less. But I can’t create it for you. That’s something you’ll have to do yourself.

It’s as they say, you can bring a horse to water but you can't make it drink.

Anyway.

Here’s the water, go and drink some: https://alexvandromme.com/product

Look at product creation through a different lens

Look at this email I received some days ago from a long-time reader (who I forgot to ask if I could name him):

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I also had this realization about games after taking your "Product Creation Made Easy" course. 

I was in a weird space and was trying to make products to help game devs. Thinking of a product to make, light research and ponder their usefulness. You know the "classic" process.

Then, after taking your course, it "clicked" in my brain that products could be ______ and that's what I should be doing. That makes a whole lot of sense because that's the essence of prototyping and getting feedback. I hadn't thought about seeing a game through that "lens" before.

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Truth be told, there’s a lot of uncertainty out there about how products should be created, positioned, and marketed.

It doesn’t help that every nutjob with access to social media thinks of himself as an expert without so much as having created a product, much less sold any. They hear advice from other people (who likely haven’t got the slightest clue themselves) only to parrot the exact advice and try to grow some authority by spreading the same misinformation.

This process repeats for dozens, hundreds, if not thousands of people.

Until they’re at a point where everyone repeating the same (untested) advice. And who then, would doubt what they’re saying? Surely everyone can’t be wrong?

Spoiler: they probably are.

If the majority is correct. Then why aren’t the majority of people successful?

Funny how that works huh?

Anyway.

That’s the reason why I only ever teach & talk about stuff I’ve personally experienced. Things I’ve been working on, for months, sometimes years, to the point where I have a backlog of trials, errors, and successes to show.

Which is also why so many people experience moments of insight or get “ah-ha!” moments when they go through my products.

It’s because I focus on the intricacies of how things work.

I show people the bigger picture. I talk about the errors in the “standard” path everyone seems to love so much and what to do instead—and everything is backed up and proven by examples or personal experience.

This email is an important product creation lesson on it’s own.

But if you’d like to learn a lot more and get a similar “click” in your brain as the reader who wrote me the above message, then check out Product Creation Made Easy and discover the true tried & tested way to ideate, create, and launch profitable digital products in 21 days or less.

Check it out here: https://alexvandromme.gumroad.com/l/product