Last week I mentioned how Dan Koe convinced me to start my weekly newsletter.
I didn’t think about it while writing, but that was the same day Dan made his keepsake box (an early bird bonus for his new book release) available for purchase.
A few hours after I sent that mail I received a reply from Brian. He mentioned how he just bought the above-mentioned keepsake box and asked if I did as well.
I didn’t.
So I replied back telling him how I definitely plan on getting the book just because I enjoy Dan’s perspective on things. But the keepsake box—and the contents inside—didn’t seem worth it to me.
However. That’s when Brian replied with an insight I hadn’t thought about at that time.
He told me how he didn’t buy the keepsake box just for the sake (pun intended) of what’s in it. No, he bought it for what it allowed him to do. He was buying access to Dan. A way to get closer and more personal.
I should mention something here.
The keepsake box included 10 different things aside from the book. And the 10th and final one was access to a yearly (?) in-person meetup with Dan and everyone else who bought the box.
And it got me thinking about how often people buy something, not just for the product itself. But for what the product gives them access to.
Let’s take another example that happened just yesterday.
I announced my new product The Abundant-Client System in yesterday’s email. It’s a new product that’s not even fully finished. It’s a pre-release available for purchase for just 1/3rd of the price it’ll be when it fully releases on October 28th.
What usually happens is a whole load of nothing until around 26–27 October when a lot of sales start coming in due to the price increase closing in.
Except that wasn’t the case.
I looked at my phone yesterday evening and saw a notification I didn’t expect yet: “New sale of The Abundant-Client System”. I went to look at who bought it and turns out it was Victor. Someone who’s recently been buying more of my stuff and who I’ve been messaging with more frequently as well.
So I just felt like I had to reach out to him again personally and let him know how much I appreciate it. I’ve also offered to hop on a call and get to know each other better.
Now I don’t know whether Victor consciously went and said “I’m buying access” or whether he simply saw the offer yesterday and immediately went “I need to have that!”.
But he got his access, nonetheless. It works and it’s powerful.
Anyway. If you’re thinking about buying access as well right now. Why not check out The Abundant-Client System here: https://alexvandromme.gumroad.com/l/clients/CLIENTS