I’m not a big fan of social media.
But, rather counterintuitively, I do spend a lot of time on social media. Focused and targeted time that is.
More specifically…
I spend lots of time on social media—think Reddit, Instagram, and Youtube—doing market research. The amount of information I’ve discovered simply be thoughtfully scrolling through social media, i.e., carefully paying attention to emerging trends, seeing what’s popular (and why), then interacting with (or ignoring) specific content to “train” the algorithm to show me more (or less) of a specific type of content so I can learn more about certain trends and niches as a whole—as well as checking out the comments and interactions people have with that type of content to learn what attracts people, why it attracts them, and what gets people to take action themselves (giving their email, downloading a lead magnet, buying something,…) instead of merely saying “that’s cool/pretty/cute/beautiful!” and scrolling onto the next thing.
Used correctly these mediums are nothing short but a goldmine.
Even if you have nothing to do with that specific niche. Simply seeing how another audience—one that shares just a few similarities (age, location, interests,…)—interacts when left alone is information that’s quite literally invaluable to get your hands on.
A good marketer aims to know their audience better than they know themselves after all.
Another way to get to know your audience better is by staying in daily contact with the people who buy from you. Something you can easily by writing daily entertaining emails they love to read (and reply to).
If you’d like to learn how to do that, then check out Email Valhalla here: https://alexvandromme.com/valhalla/