Someone on Twitter messaged me today (not sure if he wants me to name him) to ask whether they should send their daily emails as actual emails or put them in an ever-growing email sequence.
And while that might seem strange to some at first glance.
That’s actually an amazing question. And there’s more to dissect than you’d imagine.
Before I’ll dive deep into my answer, let’s just make sure everything’s clear.
This guy has an email list which he mails (or plans to mail) daily. Just like I do. The difference however is how and when those emails get sent.
You see, I write my emails every single day.
This email you’re reading right now? It’s written today, December 8th. Everyone on my list will get this same email today. People who join my list tomorrow will never get this email and they won’t even be aware of its existence.
That’s not the only way to do it though.
Let’s say I start a new email list today.
I’ll write my first email but instead of immediately sending it I’ll put it in an email sequence. The sequence everyone will enter once they join my email list. For the people who join my new email list, they’ll receive each daily email just as I write it, no problem.
I’ll write a new email each day for the following 7 days and they’ll still keep getting those emails.
But here’s where everything changes.
I always add those new emails to the email sequence. So after that week, I have an email sequence of 7 emails. If new people then join my email list they won’t get the 8th email I wrote that day, they’ll get the first email I wrote a week ago.
That way everyone who joins receives the same emails, no matter what date it is.
The people who join a year from now? They’ll have 365 emails prepared to be sent to them. They wouldn’t even know if I quit writing emails until a year after the fact.
Here’s the pros and cons and why I don’t use the email sequence method.
The sequence method is efficient. It’s cost/time effective. Every email you ever write gets used to its full potential. Nothing goes to waste.
But you lose the ability to involve people in your personal life as it’s happening. You lose the ability to talk about current trends and certain events. You lose the ability to be there in the moment.
If you’re building a faceless business, a newsletter that sends daily investing tips, health tips, or random history facts for example, then that’s fine.
You might even prefer the sequence method in that case.
If you’re building a business based around you, your interests, and your personality. Around building a relationship with your reading and bringing them into your world, giving them a place of belonging, and a place they don’t want to leave—even a place they’re happy to take out their credit cards and buy from you.
Then you want the connectedness. You want everyone to be on the same page. And you want to be able to talk about things as they’re happening.
Ultimately, the answer to what’s best for you is ‘It depends’—as it is in most cases.
In contrast, no matter what method you prefer, what type of emails you want to send. Writing them daily, writing them simple and efficient, and learning how to get paid and keep your readers reading day after day is always the best option to take.
Which brings me to my email course Email Extraordinaire, which teaches you how to do just that.
Click here to learn more about it: https://alexvandromme.gumroad.com/l/EE