One of my all-time favorite stories/parables is the one of the Mexican fisherman and the investment banker.
It goes like this:
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An American investment banker was taking a much-needed vacation in a small coastal Mexican village when a small boat with just one fisherman docked. The boat had several large, fresh fish in it.
The investment banker was impressed by the quality of the fish and asked the Mexican how long it took to catch them.
The Mexican replied, “Only a little while.”
The banker then asked why he didn’t stay out longer and catch more fish.
The Mexican fisherman replied he had enough to support his family’s immediate needs.
The American then asked: “But what do you do with the rest of your time?”
The Mexican fisherman replied, “I sleep late, fish a little, play with my children, take siesta with my wife, stroll into the village each evening where I sip wine and play guitar with my amigos: I have a full and busy life, señor.”
The investment banker scoffed: “I am an Ivy League MBA, and I could help you. You could spend more time fishing and with the proceeds buy a bigger boat, and with the proceeds from the bigger boat you could buy several boats until eventually, you would have a whole fleet of fishing boats. Instead of selling your catch to the middleman, you could sell directly to the processor, eventually opening your own cannery. You could control the product, processing and distribution.”
Then he added: “Of course, you would need to leave this small coastal fishing village and move to Mexico City where you would run your growing enterprise.”
The Mexican fisherman asked, “But señor, how long will this all take?”
To which the American replied: “15–20 years.”
“But what then?” asked the Mexican.
The American laughed and said, “That’s the best part. When the time is right you would announce an IPO and sell your company stock to the public and become very rich. You could make millions.”
“Millions, señor? Then what?”
To which the investment banker replied: “Then you would retire. You could move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos.”
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This story is my entire life & business philosophy in a nutshell.
It’s why I do what I do. To build a life I can enjoy. To actually live life. And not merely work with the hopes of living life sometime in the future.
It’s also what I help my clients with.
I help them in building a freedom-focused business. No 18-hour work days, no offers you don’t feel passionate about even though they get you paid.
We work together and talk about your curiosities, your passions, your prior experience, and the dream life you’d like to have. Then we create your winning offer, the one that allows you to get paid doing what you love while optimizing your free time to live your life now rather than later.
I’ve helped 19 people build their business so far.
And you could be the 20th.
I’m currently opening up more spots to my one-on-one coaching program where I’ll help you do exactly that.
It ain’t cheap, let me tell you that.
But the best things never are. If you’re someone who’s willing to invest in their future, willing to change the way things are going, and ready to take the next step and scale your freedom-focused business.
Then reply with “Freedom” and I’ll get in touch with you, give you more information about the offer, and figure out whether we’d be a good fit to work together.