That’s a quote by Zig Ziglar.
See, with today’s cancel culture, inclusion marketing, greenwashing, LGBTQ123+ and other diversity movements, there’s simply no shortage of people, companies, and big-figure enterprises trying to play it safe, pleasing their customers, and acting as if everything is always sunshine and rainbows.
Yet that’s the exact opposite of what you as a marketer, salesman, copywriter, coach, consultant, or other product seller/service provider, should do.
People (and by extension the world) run on problems.
The only reason people take action is to solve a problem. Everyone has problems, all the time—even Buddhists trying to reach a state of a problemless (not sure if this is a word) nirvana still have the problem of having problems.
And that’s a good thing too.
Otherwise nothing would happen, nothing would get done, you and I wouldn’t get paid, and there’d be nothing to life as a whole.
Life is a permanent conquest of solving problem after problem.
With that said.
What are people trying to achieve by pretending everything is ok? By “sharing happiness” everywhere they go and encouraging everyone that they’re perfect just the way they are, they can do whatever they dream of, and they shouldn’t let anything get in their way.
First.
They’re not getting paid that way.
But even more important.
They’re not helping people either.
Most people aren’t perfect the way they are. Acting as if that’s the case is ignoring the potential inside of everyone waiting to be released and become a better person day after day.
In fact.
If you’d really care about people, really want to help your customers, clients, readers, listeners, followers, and everyone else you meet. Then you’d tell them the hard and difficult stuff.
You’d show them their imperfections, their flaws, their faults, and even make them feel the pain and shame that comes along with it.
But.
At the same time, you’d also present them with a solution to help them solve their problems.
That’s where your product or service comes into play.
And that’s how you get paid while actually helping your customers improve their quality of life.
Not by being all happy dandy all the time.
Here’s an example:
Do you have a service business? Or do you want to build a service business?
Is that business currently providing you with a full-time income while only having to work a few hours every day?
No?
Then you’ve undoubtedly got a client issue.
Nobody who has the ability to land clients consistently and effortlessly has money nor time issues.
I know this because I’ve helped a good dozen people implement and even automate a client-acquisition framework that allows them to focus on what truly matters (providing their service) while working minimal hours, getting paid handsomely, and never worrying about when or where there next client is coming from.
If you’d like to learn more about this framework and how to get it then click here: https://alexvandromme.gumroad.com/l/clients