I’ve been going to the gym for almost 2 years now.
The very first time was in December 2021. I honestly don’t even know why I started.
I noticed that I was eligible for a student discount because of a partnership my University had with the local gyms in my area.
And I immediately went thought “Discount? Well damn, now I have to start working out.”
Looking back it was a strange and funny origin story. But I’m grateful for the choice past me had made.
Fast forward 1 year to January 2023 and I convinced my father to join me in having a fitness obsession.
I had tried multiple times in the past, but they failed.
Nonetheless, I didn’t give up and tried again. But this time. I did something different.
Usually, I simply mentioned how great working out is and what benefits it would bring him.
I tried to talk him into working out. To no avail.
Until one day. I discovered that we had some dumbbells lying around in the house. They probably belonged to my sister who doesn’t live at home anymore and left them here.
Even though I had a gym membership and went to the gym all the time. I thought it’d be fun to take those dumbbells and place them somewhere in our living room.
I’d place them in just the right spot not to be a nuisance, while still being in clear view of everyone who was sitting in the living room.
To do even more. Sometimes I would do some exercises with those dumbbells at home. Not because I needed to. But just because I could.
And just like that my father eventually thought he’d give it a go and see what all the fuzz was about.
By now he’s even more obsessed than I am. Counting all of his calories every single day, educating himself on proper form through YouTube fitness content, and making sure he never misses a single day of his training split.
If I would’ve kept trying to talk him into it. Chances are he still wouldn’t have picked up even a single dumbbell.
And that’s the power of Show, don’t tell.
Stop trying to persuade people by talking. Whether it’s features, benefits, problems, or transformations.
Show them what your product/service/solution is like.
Place it in front of their noses and just start using it.
Make them interested and curious to find out more.
At this point, you might be expecting me to plug and offer by showing you something.
And you’d be right.
So check this out:
This is one of my latest clients who paid me $499 for 4 consultation calls.
He was already 80% sold simply through reading my emails.
That’s it.
I won’t tell you anything about the benefits of having an email list or how to build one.
This is all I’m going to show you.
If, by weird chance, you suddenly want to start building your email list.
Here’s a link to what I think is the best ESP (the thing that allows you to create an email list) out there: https://www.beehiiv.com/?via=alexvandromme