August is officially here.

So it’s time for me to reflect on July.

I look at what happened and what didn’t happen. Where am I making progress and do I need to improve?

It’s an important practice to have, as it makes sure you’re always making progress, no matter what happens.

July has been a good month. I’ve made plenty of progress on a course I’ve been working on. My Twitter profile saw some nice growth. Nothing to boast about, but I’m happy with what I achieved.

The business side of things also went well. I didn’t promote my offer for the first 2 weeks of July. There were some things I had to figure out so didn’t expect much profit this month.

I did, however, make $816,40. (I have some calls already planned for August that I’m not including here)

Not bad for 42 hours of work. (3 hours a day for 14 days)

I’m expecting August to go better. Many times better, in fact. Everything seems so promising. I’m filled to the brim with excitement, joy, and motivation.

Because my aim is freedom, I can’t take on an unlimited amount of clients. And in order to limit that number, I’ll increase my consultation prices at the end of this week.

My current hourly rate is $149 which I’ll be increasing to $199 this Sunday at 4 pm EST.

So in case you were still on the fence about hopping on a strategy call with me, here’s your reminder. There are exactly 121 hours left at the time I’m writing this email.

If you’re not sure whether I’ll be able to help you and would like some more information or if you simply want to hit me up before making a decision, that’s totally understandable.

Reply to this email and we’ll see if we’d be a good fit together and how I’ll be able to help you out.

Just for good measure, here’s another link: https://calendly.com/alexvandromme/clarity-call

10 weeks ago, I started hosting regular Twitter spaces with Tomas, a creator friend of mine.

We’ve been hosting a space every single Sunday, and it’s been a blast so far.

I hosted 9 myself. I couldn’t make it last week, the 23rd, but that’s the only one I’ve skipped.

So I was glad to be able to host another one yesterday. And boy, did I miss it.

Now, don’t get me wrong. Our spaces aren’t fully packed all the time. We don’t get 100’s concurrent listeners, not at all.

But the people who do listen are incredible. And the value that’s getting shared is incredible as well.

We titled yesterday’s space “Closing your first high-ticket clients with ease in 30 days“.

We’ve covered a lot. From positioning to offer creation, funnel building, and outreach methods. But one of the major topics became sales.

Especially how what to do on the sales call itself.

Luckily we had 2 insane salespeople on our call, and they gave us an invaluable sales masterclass.

One of the topics they covered was how being an introvert can be especially beneficial for a high-ticket closer.

Which is strange because most salespeople you see are highly social, outgoing, and generally extroverted people.

But they made a good point. One of the biggest rookie mistakes when it comes to sales is talking a lot. The aim should be to let the prospect do 80% of the talking. All you have to do as the closer is to ask the right questions and let the prospect come to the conclusion of wanting to buy your product or service.

So as an extrovert. You have an unfair disadvantage because you have to practice holding back your need to keep talking.

Long-time readers might expect me to talk about the offer of today.

And they’d be wrong.

Instead, I’m going to listen to Stefan, my most recent client, who’ll do the talking: (I transcribed this from a video testimonial)

Ascend 101

Lessons about building a one-person business, writing, and self-improvement

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“Making money in the DMs is hard.”

You’ve probably heard this before. And let me tell you how wrong it is.

Making money in the DMs is by far the easiest and fastest way. It also has the highest success rate for me.

The problem, however, lies in the fact that most people lack a good process. They don’t know how to approach it.

Now, you might say “Well actually, isn’t it necessary to close people on a sales call?”

And yes, that’s partially true. But that’s only for the highest-priced services. (And why I have this framework to get them on a sales call.)

The beauty of this process, however, is that you can book 1-hr consultation calls or even multiple ones.

And at the end of these calls, after you’ve proven your skills, you can pitch a follow-up offer or long-term coaching contract.

Even if the prospect isn’t interested in long-term coaching. You didn’t leave empty-handed. (and neither did they)

So here’s my 7-step process to close consultation calls in the DMs. I talk more about how to use and adapt this system to your own business in my Abundant-Client System, which teaches you all about getting leads, qualifying your prospects, and landing clients consistently and effortlessly.

7-Step DM Script

Step 1) Find someone to DM

As with every framework. You need someone to DM.

I’m not suggesting you start cold DM’ing people. That, to me, is a waste of time.

No I’m saying you should 1) find people who’ve previously shown interest in your services or 2) direct people to DM you.

With the latter being the easiest of course.

If you want people to DM you first. Use the hand-raiser strategy. This can easily be done by adding something like this to the end of your tweet and/or emails:

“If you need personal help with [pain point], DM me “banana”."

This works better than having people book a call. It’s hard to get people to commit to something. Asking them to send a DM is low-effort and brings in more results.

Step 2) Opener

If they reached out to you, greet them with something like:

If you reached out to them, thank them for something they did. Whether it’s liking your latest thread, replying to a tweet you posted, or joining a space you hosted.

Then ask them how they’re doing and transition to asking about their situation like in the example above.

Step 3) Find their pains

You could ask them something like:

Sometimes it’s good to be straightforward. Otherwise, it’s not and they have no idea what’s currently holding them back. In those cases, you’ll have to play the detective and try to discover what’s actually going on.

Step 4) Find the easy goals

A wonderful way to continue is to ask what result they’d like to see in the next 30 days.

This gives you a target to help them achieve. People like quick solutions to problems they have.

So if you can help them really quickly, even with something small, they’ll trust you immediately.

Keep this in mind because this will be essential.

Step 5) Find the long-term goals

You can’t solely base your services on an easy fix.

Try to find out what their long-term goals are as well.

Ask them:

This will give you a better perspective of the prospect and allows you to understand them more clearly.

This is key to having them resonate with what you're saying and planning out your service in such a way they can’t possibly refuse.

Step 6) Pitch

It’s time. Time to sell.

Here’s an easy template to use to formulate your offer:

The purpose of the “We’ll go over…” sentence is to give a glimpse of how you’re going to solve their problems, as well as repeat what you’re going to solve.

Make sure you slightly alter the wording so it’s not obvious you’re saying the exact same thing twice.

This helps to reinforce the belief that you’ll actually help solve their problem.

After you send this message you simply wait for their reply.

Step 7) Close

In 90% of all cases, they’re going to be asking you about the price.

That’s good. It means they’re interested.

Even if they don’t ask you about the price. That’s no problem.

Simply send them the link to your booking page and mention how much it’s going to cost.

In almost all cases they’ll simply book a call and that’s that.

Most people don’t have price objections for 1-hr calls.

And that’s it.

If you’d like to learn more about getting leads, qualifying your prospects, and landing clients consistently and effortlessly, then be sure to check out my Abundant-Client System.

In it, I’ll show you my entire system, every single framework I use, and how to adapt it to your business, so you can get paid (with or without having to hop on sales calls).

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P.S. Whenever you’re ready. Here’s how I can help you:

1. Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.

2. Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B. And get you there in the next 30–60 days.

3. Download all my products (free & paid): Ranging from every resource I ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.

---

And if you've got a moment, I'd love to hear what you thought of this edition of Ascend 101.

Send me a quick message – I reply to every email!

I’ve been going to the gym for almost 2 years now.

The very first time was in December 2021. I honestly don’t even know why I started.

I noticed that I was eligible for a student discount because of a partnership my University had with the local gyms in my area.

And I immediately went thought “Discount? Well damn, now I have to start working out.”

Looking back it was a strange and funny origin story. But I’m grateful for the choice past me had made.

Fast forward 1 year to January 2023 and I convinced my father to join me in having a fitness obsession.

I had tried multiple times in the past, but they failed.

Nonetheless, I didn’t give up and tried again. But this time. I did something different.

Usually, I simply mentioned how great working out is and what benefits it would bring him.

I tried to talk him into working out. To no avail.

Until one day. I discovered that we had some dumbbells lying around in the house. They probably belonged to my sister who doesn’t live at home anymore and left them here.

Even though I had a gym membership and went to the gym all the time. I thought it’d be fun to take those dumbbells and place them somewhere in our living room.

I’d place them in just the right spot not to be a nuisance, while still being in clear view of everyone who was sitting in the living room.

To do even more. Sometimes I would do some exercises with those dumbbells at home. Not because I needed to. But just because I could.

And just like that my father eventually thought he’d give it a go and see what all the fuzz was about.

By now he’s even more obsessed than I am. Counting all of his calories every single day, educating himself on proper form through YouTube fitness content, and making sure he never misses a single day of his training split.

If I would’ve kept trying to talk him into it. Chances are he still wouldn’t have picked up even a single dumbbell.

And that’s the power of Show, don’t tell.

Stop trying to persuade people by talking. Whether it’s features, benefits, problems, or transformations.

Show them what your product/service/solution is like.

Place it in front of their noses and just start using it.

Make them interested and curious to find out more.

At this point, you might be expecting me to plug and offer by showing you something.

And you’d be right.

So check this out:

This is one of my latest clients who paid me $499 for 4 consultation calls.

He was already 80% sold simply through reading my emails.

That’s it.

I won’t tell you anything about the benefits of having an email list or how to build one.

This is all I’m going to show you.

If, by weird chance, you suddenly want to start building your email list.

Here’s a link to what I think is the best ESP (the thing that allows you to create an email list) out there: https://www.beehiiv.com/?via=alexvandromme

I closed another few clients this week.

5 calls total to be precise.

And here’s the crazy part: I didn’t hop on a single call to close them.

I did them all through Twitter DMs.

No fancy sales tactics, no special offers, no crazy guarantees, not a single bonus added.

Want to know how I did it?

Simple.

I asked questions to discover their goals and their current obstacles. And then I mentioned how we could solve it and proposed to hop on a call and figure it out together.

That’s it.

It turns out. All you really have to do is listen to people and help them.

Yet, that’s what 90% of people on Twitter miss.

They create “an offer” whatever it might be. Shove it under everyone’s nose and try to convince people they need it.

That’s not how you make sales.

I’ll let you in on another secret.

All of those 5 calls are different. I advertised each just slightly different.

Why? Because everyone needs different solutions.

Offers shouldn’t be a “one-size-fits-all”. And you shouldn’t try to create one.

The way it works is that you build an offer foundation. Come up with some stuff you can help people with. And combine them to fit your needs when the time comes.

An offer isn’t one big thing. An offer is a combination of many puzzle pieces.

I’ve got a lot of secrets such as those that I learned through practical experience.

Tell you what.

Here’s what we’ll do for today’s email.

If you currently have an offer that’s not selling. Respond to this email.

Explain to me EXACTLY what your offer entails and what your current approach is when looking to close clients.

I’ll give you some quick tips so you can get on your way and actually start making sales.

I’m always learning.

Day in and day out.

I have dedicated time slots in my day specifically reserved for reading books, going through courses, watching videos, and listening to podcasts.

He’s a film director, screenwriter, and producer who worked on films such as Toy Story, Finding Nemo, WALL-E, Up, Cars, The Incredibles, Ratatouille, Coco, and many, many more.

Long story short: he knows what’s up. He’s a master of his craft.

One of the storytelling devices he spoke about is what he calls The Unifying Theory of 2+2. 

What this means is that when telling stories, you don’t simply give the audience the answer.

You don’t give them 4. You give them 2+2.

The audience wants to work for their meal. They just don’t want to know they’re doing it.

Basically, don’t tell the audience everything that’s going on.

Give them just enough information that they’re able to put the pieces together themselves.

If you’re writing a character in a story who’s running late for a job interview and has to wait for the bus.

Don’t make him say, “That damn bus is always late. I’m never going to get to my job interview in time.”

Make him pace around nervously. Have him look at his watch repeatedly and wipe some sweat off his face while adjusting his tie.

He’s in the same scenario, but it’s so much more enticing to watch. The audience has all the necessary information to deduct what’s going on.

Make your audience invested.

Now, you might be thinking. “That’s great, Alex. But I’m not a screenwriter. I just want people to buy my productivity coaching.”

And I get that. But here’s the thing. This works for you as well.

This works for anyone.

Don’t tell your audience “Hey I’m a productivity coach and I’ll decrease your time spent working by 30% after implementing my system”

No.

• Show testimonials from previous clients saying “I decreased my time spent working by 30%”

• Share tweets about how you’ve developed a new system

• Create case studies about what kind of journey you're taking your clients on and what industries they work in

Give them so many pieces of the puzzle that help them make the conclusion “If I work with this guy, I’ll be able to decrease my time spent working by 30%”

You’ll be so much more captivating. And your audience will become much more invested in your message and your products.

With that said.

Here are a few testimonials people have given me:

And on another, totally unrelated note. I also offer strategy calls for people who want to build a one-person business on Twitter and monetize their audience.

Check it out here: https://calendly.com/alexvandromme/clarity-call

It’s that time again.

I’ve bought yet another 4 new books. For Whom The Bell Tolls by Ernest Hemingway and the first 3 books of The Mistborn Trilogy by Brandon Sanderson.

That last one was a recommendation I got from Elle Cheron—someone I met a few months ago on Twitter.

And that’s not all. I’m planning on buying a course from an email marketer I like. As well as some other books and a few upgrades to my tech stack.

All of this is crazy to write. At least for me.

I never used to spend ANY money whatsoever. My parent educated me on the importance of saving money when I was younger.

While I appreciate the life lessons they taught me. I’m not going to follow the savings lessons anymore.

I made myself a new rule. To never regret spending money on me. And to reinvest almost everything I earn.

This is crucial. True money comes from the skills you developed and the experience you acquired.

You don’t earn lots of money by saving. You earn lots of money by improving yourself and learning high-income-generating skills.

It’s the best investment anyone can make.

Alex Hormozi calls it investing in the S&Me instead of the S&P 500. The return on investment is 100x higher in the long run.

So that’s exactly what I’m doing.

I earned a decent payday for myself this month and I’ll be reinvesting almost everything. I’m here for the long haul after all.

I ain’t cashing out after a few months.

Now, the question remains.

Are you in it for the long haul? Are you determined to invest in yourself and increase your earning potential?

Do you want to build high-value skills and start living the life you dream of? A life filled with freedom. Freedom to follow your curiosities and get paid for sharing your ideas?

Then reply to this mail with “I want to invest in myself”.

We’ll figure out the best possible plan for you and start increasing your earning potential immediately.

Don’t waste these chances. Don’t let life pass by you. You’re meant for more.

Reply to this mail and take action.

Ascend 101

Lessons about building a one-person business, writing, and self-improvement

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The long-awaited case study mail is finally here.

It was supposed to get sent out yesterday. But I was away for the weekend and apparently didn’t have it scheduled. So I won’t take up any of your time with a long introduction. Let’s get into it.

As you’ll see we have 3 real-life situations from my readers.

I first started by giving a quick summary of their situation. Then I’ll dive into explanations as to how they could improve their situation based on the information I’ve gotten.

I want to mention that I didn’t dive deeper into the mails I’ve got and am purely working with the base information. This makes it harder to give concrete advice and solve the root of the problems.

But I’ll nonetheless tackle what I perceive to be the problem at hand.

Once again I want to thank everyone who sent me an email with their situations.

Let’s get started.

Case Study #1 — Alex

Current status: 

• Working part-time writing content for clients to keep up with college expenses (forensic psychology)

• Not interested in pursuing the standard career path of finishing the degree and working in that field

Goals:

• Achieving freedom, flexibility, creativity

• Pursuing writing, psychology, research

• Building a one-person business

Struggles:

• No idea what to do

• Struggling to choose between blogging, coaching, content creation, or copywriting

• Too many interests to choose from

This is a great scenario to use as a case study because the obstacle here is one of the most common ones.

Not knowing what to talk about or thinking you’re forced to pick one of the popular “niches” such as copywriting or coaching.

The good news is that the solution is simple. So simple that most people have the answer but overlook it.

In this case Alex gave the answer in the mail. The exact sentence read:

That’s your niche. That’s what you want to talk about.

You are interested in writing, psychology, and doing research. I always talk about following your curiosity instead of your passion.

And lucky for you, having an immense curiosity is the complete opposite of a downfall. At least when you’re in the education/entertainment business. Which all of us are.

The problem here is that you seem to be confusing your content with your offer.

And I get why it happens. It’s easy to think you have to talk about your offer all the time. How will you get money after all?

But that’s simply not true.

You want to talk about your curiosities. Whatever they are.

Show people what you’re pursuing and talk about why it’s interesting.

Show how psychology is improving your life. Give your audience a taste of how writing is making you live the life of your dreams.

The internet allows us to build according to an audience-first approach instead of the product-first approach most traditional businesses use.

Instead of making a product, marketing it, and looking for people interested in said product, we do the opposite.

You get to build an audience based on your curiosities. You get to educate them on all of your different interests. Then discover the common problems your audience is facing and create an offer to solve them.

This is what 90% of content creators miss. And this is why most of them quit and never get anywhere.

Action step: Talk about your curiosities. Then afterward figure out your offer. (and only talk about your offer in 10% of your content)

Case Study #2 — Harry

Current status: 

• Working full time

• Trying to scale capital through trading

• Creating content, engaging daily, building a landing page

• Growing a discord community and doing (free and paid) coaching

Goals:

• Scaling to 10k/month through coaching

• Growing a newsletter

• Gaining more clarity

Struggles:

• Too many tasks, too little time

Many will relate this to Harry’s case. There’s so much to do, yet so little time.

And the solution to it is two-fold.

Unfortunately, the first part is counter-intuitive. That’s why so many people struggle with it.

And it’s simply to do less. Shocking, right?

But I hear you. There’s so much to do. Surely doing less won’t magically solve everything.

And that’s right. You will feel like you’re missing something. You will feel like you could be doing more. You feel like you could be growing faster or earning more sooner.

And you’d be correct. But here’s the thing. You’ll always feel that way.

Even if you’re working 24/7. Not taking any breaks. Not eating, not sleeping, and in some way still functioning 100%. Even then, you’ll still think that you’ll be able to do more.

So the first part is to do less. And be ok with it.

The reason to do less is so you can focus on doing it better. To come close to perfecting the tasks at hand. And turn them into a system. A repeatable system that you can do without thinking about it.

Maybe you could even automate it. Speed is the name of the game in business. But you don’t get to speed everything up at once.

You get to pick one thing. Work on it for a long time, and hone your skills. Then speed it up. And only then repeat the process for something else.

(This is why you shouldn’t start posting on multiple social media platforms in the beginning. It takes too much time early on and it’s not worth it)

One such example for Harry would be to start creating content in batches. Right now he’s creating for the next day. This takes a long time because he has to reserve some time at night — every night.

A better, more efficient method would be to take an hour or two every Sunday evening and batch-create your content for the upcoming week.

Another example would be how Harry is using free coaching calls hoping to get paying clients. That’s fine if you’re starting out and don’t have testimonials yet.

But I’m quite certain he already has some social proof + he’s even had a few paying clients already. So there’s no point in doing free coaching calls anymore.

They take up too much time and most of the time they attract the total opposite of the type of client you want. You want high-quality clients who see your worth. Not free-loaders hoping to scrape together free information.

Even worse, you’re probably scaring off the clients you want.

(Don’t get me started on building both a community and a newsletter at the same time as someone starting out in the space)

Action step: Do less, but better & develop systems.

Case Study #3 — Adam

Current status: 

• Improving his (email) marketing skills

• Approaching (local) gym owners

• Thinking of switching to the real estate market for more success

Goals:

• Land his first client

• Improve his offer

Struggles:

• Positioning problem

• Doubting the value of his offer

• Not knowing how to address price objections

The biggest problem I see with Adam is not seeing the full value of his offer. Which translates into him not being able to show the client the full value either.

Here’s an excerpt from the mail he sent me:

Now, I don’t know about you. But my alarm went off.

How would it only be worth $500?

I did a quick Google search and sure enough: “The average customer's lifetime value of a gym member is approximately $720.”

However, I do understand what’s happening here. He gets the gym owner 10 new clients. And each client pays maybe $50 for a membership. 10x$50 = $500.

Except that most don’t leave the gym after only a month, right?

Gymgoers, on average, stay for approximately 14 months.

They could stay even longer, especially when you have a good email marketer who’s motivating people to get in shape and educating them on how to do so.

Email marketing isn’t only about acquiring customers. It’s about building a long-lasting relationship. It allows for a lot of aftercare after the original purchase.

We haven’t even spoken about upselling your customers with additional supplements, gym gear, and personal training. Which most (smart) gyms do.

Imagine if Adam could make all of this clear to his prospect.

Imagine if the prospect understood that he could potentially earn a whopping $10,000 from those extra 10 customers with good email marketing.

Now, I don’t know how much Adam is charging for his services. But I’m willing to bet the gym owner won’t be losing money.

And this is only from email marketing. Imagine if Adam could add some design, offer creation, funnel building, or other high-value skills to the table.

It’s easy to charge a lot of money if you start building your skills and convincing people of the value you bring.

There’s a reason Alex Hormozi got insanely rich doing this. (seriously, check out his first book “gym secrets”)

There are some other aspects we could talk about when it comes to this case study. But I’ll leave those for another day.

The mail is already getting long enough.

Action step: Fully understand the true (long-term) value of your offer and make your prospect understand it.

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P.S.

Whenever you’re ready. Here’s how I can help you:

1. Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.

2. Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B. And get you there in the next 30–60 days.

3. Download all my products for FREE: Ranging from every resource I ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.

---

And if you've got a moment, I'd love to hear what you thought of this edition of Ascend 101.

Send me a quick message – I reply to every email!

It’s 10:53 (GMT+2) as I’m writing this email.

Which is a lot earlier than I normally do.

I schedule my emails to be sent at 3:12 PM every day. And most of the time I only start writing them 20 to 30 minutes before.

Don’t ask me why. Maybe I like the stress of an artificial deadline coming closer. Maybe I’m an obsessive procrastinator.

But I won’t be able to write my email at the usual time today. I switched up my schedule and now I have to write my email earlier.

And that’s exactly why email is so powerful.

I can write something whenever and wherever I want. And it can serve me whenever I want.

It can even serve me multiple times.

I could use this particular one in an email sequence that might still be in use 10 years in the future.

And it’d still be making me money.

That’s the power of email. It’s the power of digital leverage.

Nothing you write is ever lost. And the more you write, the bigger your empire gets (and the more you get paid).

There’s no limit to it. Literally none.

So why haven’t you started yours yet?

And don’t give me any of these excuses:

• I can’t write

• I don’t have an offer yet

• I have nothing to write about

• I’m waiting until I have more followers

• I don’t have enough authority to have an email list

• I haven’t gotten permission from Huitzilopochtli, one of the four main Aztec gods

I’ve heard all of them before. (Okay, maybe not ALL of them)

But I’m here to tell you that all of those excuses are a load of BS.

• The only way to improve your writing is to start writing now

• You’ll develop an offer and even a curriculum through the culmination of your emails

• You do, you just don’t know it yet.

• Why? Better to start early. If you can’t help your 100 followers, how do you expect to help 10,000?

• You build authority by having an email list, not the other way around

• This one might take me a bit longer to fix

If you haven’t realized the core message of this email by now.

Start your email list today.

Not next week, not tomorrow. Do it today.

You’ll thank me later.

Cheers

P.S.: I’ve been helping people launch & monetize their email lists for the past couple of months. Do you want to learn how to write emails that take you less than 10 minutes to write, but will get you paid for years to come?

Schedule a call with me here: https://calendly.com/alexvandromme/clarity-call

I received one of my favorite types of messages today.

Compliments about my emails.

As you know. I love writing these emails.

They can be difficult sometimes sure. Idea generation is a thing. And it’s not always there. Especially when you send daily emails like I do.

So I try to put a lot of thought and effort into these.

It’s only logical that these types of compliments mean a lot to me. More than “I like your latest tweet”.

That’s because chances are, I put a lot more effort into these emails than into that specific tweet.

It was Arlo today we tweeted at me with the following:

So obviously I followed up and asked him what his favorites were and whether he had certain topics he’d liked to see more of.

He had this to say:

And that’s true.

I haven’t talked a lot about beta clients specifically.

And while I have covered how to craft an offer. I haven’t spoken about testing it.

There’s a lot to cover when speaking about these topics.

But to give you a quick preview of what’s to come I can give you a realization I made myself.

A realization about “testing” your offer.

You see many people want to create the perfect offer and they get fixated on using every single trick, optimizing every single aspect, and appealing to their dream customer as best as possible.

But here’s why it fails so often.

Your offer is already good enough.

Sure it’s not perfect. But that’s not needed. It needs to be good enough. Especially in the early phases.

Most people are simply procrastinating. They think they’re doing valuable work while they aren’t.

They’re working, but they aren’t adding any real value.

The secret lies in creating an MVO. A Minimum Viable Offer.

Create something that’s barely ‘good enough’. Any more is a waste of time and effort.

And then go out and start promoting it. And I mean really promote it.

Mentioning your offer in 5 tweets, 2 emails, 3 DMs, and your bio isn’t enough.

Promote it again and again and again.

The goal is for EVERYONE to know about your offer. Talk to 100 people. Promote it multiple times per week in your emails. Tweet about it every 2 days.

Don’t stop talking about it.

Do this for a month or two and then look back and evaluate. How did it go?

How many people tried your offer? What did they like? What didn’t they like?

How many people didn’t want your offer? Why was that?

The reason 90% of people’s offers never succeed is because they do this for a few days and then conclude that their offer isn’t good enough. And they go back to the drawing board.

No.

Volume is king. You need a big enough sample size to have meaningful information about the value of your offer.

P.S.: With that being said. Here’s me promoting my clarity calls. The perfect opportunity for you to build a winning strategy, monetize your account, and automate the process. 

It’s a 1-hour call where we talk about your vision, goals, and obstacles.

We’ll talk about how you can best move forward and make sure you have a clear and fully fleshed-out vision, strategy, and roadmap on how to continue for the following months, start getting clients, and build products/services that will bring you a consistent cash flow, all while working less than 3 hours a day.