I used to be a die-hard gamer.

Grinding 8–12 hours a day, no problem. RPGs, shooters, MOBAs, all of them.

I still like to hop on a game now and then to relax, but nowhere near as often as I once used to. I’m also not up-to-date anymore about the latest releases, dramas, or just the general gist of what’s going on in the gaming community.

Except for 1 exception right now.

I just so happened to have caught a few videos about Baldur’s Gate 3 in my YouTube recommended tab. The Steam store page reads “Baldur’s Gate 3 is a story-rich, party-based RPG set in the universe of Dungeons & Dragons, where your choices shape a tale of fellowship and betrayal, survival and sacrifice, and the lure of absolute power”

See, that’s my type of game. I absolutely love the sound of that. I’ve seen the trailers and some gameplay footage. And you know, maybe I’d even buy it to have some good fun with a couple of friends of mine.

The thing is. Most of the gaming community is absolutely loving it as well. It just released a week ago, and it’s on everyone’s mind. You literally can’t escape it.

It’s a high-quality game, looks beautiful, has lots of content, no micro-transaction, and it’s everything RPG fans would want.

But there’s drama. A lot of it, obviously.

Other developers are attacking the game. Hard.

Turns out Larian Studios, the developers of Baldur’s Gate 3 (BG3), are “overdelivering” and have created too good of a game. Many studios and developers argue that BG3 is “too good” and now “consumers will expect this level of quality from other games as well”. Read that again.

The developers of this game are literally being attacked by other developers for building something good.

Those other developers are now crying about how the industry standard has gone up and their shitty games won’t sell anymore.

Now, you might think this is hilarious, which it is. And that the gaming industry is broken because studios have been creating shitty, low-quality, barely functioning games, and selling them for outrageous prices, without any regard for the customer.

But it’s not just the gaming industry. This is what’s going on almost everywhere.

Most (consumer-focused) businesses around the world are delivering the bare minimum they need to deliver to keep customer expectations low and make as much money as possible.

All it takes is one business to make the decision to “overdeliver” (read: build good shit) and you’ll almost take over the entire market.

This is the same exact reason why Alex Hormozi rose to popularity that quickly.

Fake business gurus and influencers filled the market of online business education, delivering the bare minimum to sell their shitty courses while raking in as much profit as they possibly could.

Then one guy came around and said, “Hey I know my shit, let me just give away my knowledge for free and ‘overdeliver’”, and what happened? He grew quicker and bigger than anyone could have ever imagined.

And here’s how you can do the same:

Look at the market you operate it. Don’t look at what others are doing. Look at what they aren’t doing, that you could do.

Start adding all those things others aren’t doing to your offer. And watch yourself get yelled at for overdelivering.

That being said.

Here’s my attempt at overdelivering with my offer of the day:

If you buy my Content Creator’s Toolkit before the deadline (Saturday, 10 pm CET/ 6 pm EDT), I’ll give you a module of my upcoming email course as a bonus.

You can choose between the following modules:

• How to launch your email list

• Writing the perfect welcome email

• 6 methods to grow your email list

• Write subject lines that make people want to open your emails

• Keep your readers engaged with proper email spacing

• 7 ways to make money with your email list

• Email copy fundamentals to write daily emails that get you sales consistently

• How often should you email your list — different email formats & frequencies

Here’s what you have to do:

1) Buy my Content Creator’s Toolkit, it doesn’t matter which package

2) Reply to this email with proof of your purchase and mention which module you’d like to receive

3) Do this before the deadline (Saturday, 10 pm CET/ 6 pm EDT) and I’ll send you the module of your choice as a bonus

Of course, if you’ve previously purchased the Toolkit, this applies to you as well. Simply reply and let me know which module you want.

It happened. I got my first 1-star review on my Ultimate Content Creator’s Toolkit.

Now, I don’t know why I’ve gotten a 1-star review.

It’s the first one of 75 reviews.

Maybe the person didn’t like the layout. Maybe the person expected all the guides in the product to be mine—if so, that’s on him for not reading the sales page.

Maybe the person didn’t expect that he had to put some effort into going through the courses himself. Maybe he expected to buy the product and through the magical powers of the almighty banana to suddenly get my 7-months of experience just like that—if so, that’s also on him for not knowing how guides work.

Maybe, just maybe, he simply doesn’t like who I am. Maybe he thinks my bananas are stupid. Maybe he dislikes my confidence. Maybe he’s jealous of the small success I’ve already gotten in the past few months—and if so, that’s still on him for giving me money, even if it was to give me a 1-star review.

Even stronger still. The 1-star review allows me to write this email. An email where I’ll stand by my product.

It was Julius Caesar who wrote the following about a Gaulish general who had suffered a big defeat from the Romans:

"This speech made a good impression upon the Gauls. What pleased them most was that, despite a signal disaster, Vercingetorix had not lost heart or concealed himself or shrunk from facing the multitude.” 

So no, I’m not concealing myself from facing this. I’m going to stand by my product.

It’s not a magical product that will make you happy. It’s not something that will make all of your obstacles disappear. You won’t suddenly get clients lining up to work with you.

No, you will have to put in the work yourself. You must be determined to make this work. But if you are. If you are willing to put in the work. If you are determined to make this work.

Oh boy, let me tell you. If that’s you. This product will give you a shortcut to finding all the best pieces of information out there.

You’ll get to skip the awkward growth phases where you lack clarity. Where you have to figure out the best business models. Where you have to fit all the pieces of the puzzle together by yourself. Even though there are many missing pieces and pieces of different puzzles all jumbled together.

This product gives you the puzzle pieces, all of them, and only the necessary ones. But you still have to put them together yourself.

You’ll have to look far to find another product that does what mine does.

You’ll have to look even further to find another product that does what mine does, without having to put in any effort yourself.

But in the case you do. Let me know ASAP.

Because I’ll have some swiping to do.

PS:

If you’re looking for something magical—some products where you can simply download information in your brain while you sleep, I’ve got bad news for you.

If you, however, understand how the world functions. Check out the Ultimate Content Creator’s Toolkit here: https://alexvandromme.gumroad.com/l/UCCT

I’m almost done writing my email course.

I aim to have it finished and release the first version by next week. When it does, it will have 12 modules, covering different aspects you need to know to build and monetize your email list.

Ranging from how to create the perfect welcome email, different methods to grow your list, how to write subject lines people want to click on, and how to actually get people to buy your products through your emails.

This is something I’ve been working on for so long. And I don’t mean just the writing on its own. But everything combined.

Ever since I created my Twitter account, I had my mind set on releasing a high-quality product one day. One that I could be proud of. This could easily be one of my first long-term goals.

One I’m about to reach so soon.

And there were so many things I had to do and learn.

• I had to learn how to optimize my profile to make it attractive to attract new followers.

• I had to learn how to write engaging tweets that people would want to interact with

• I had to get over many fears (one of which was hopping on calls with strangers from the internet talking in a language that’s not my own)

• I had to study and practice marketing, sales, writing, and more every single day

• I had to learn how to create and promote my consulting offer to help and teach other people the skills I had learned by myself

• I had to position myself correctly to attract the right audience

• I had to learn how to create and grow a newsletter on my own

• I had to build a habit of consistently writing every morning to create content and write emails

• I had to understand what makes people tick and why they do the things they do

• I had to learn how to come up with ideas that resonate with my audience

• I had to figure out a way to build a community, a world, of my own on social media where people feel comfortable spending time and wanting to see more of the miracles of that world

• I had to test and improve my systems and frameworks based on the feedback of the consulting clients I was working with

• I had to summarize all those experiences and find out what made some fail and others work

• I had to learn how to come up with and tell engaging stories on the spot when hosting spaces

• I had to learn how to interact with a live audience and keep them engaged in those same spaces

• I had to package this up nicely in an easy-to-understand product teaching people how they can achieve similar results

And that’s not even all of it. There’s almost certainly a lot I missed.

The point is. There’s a lot that had to be done before I could create a high-quality product I know people are interested in and can actually help them.

I’ve been at it for almost 7 months and I’ve probably spent close to $5,000 in total to get to where I am today.

It’d be an understatement if I said that so much has happened. Everything changed.

So yes. I’m thrilled about releasing such a product.

Now the question remains. How excited are you?

PS:

I had to spend so much time and so much money making mistakes, coming across the wrong information, not knowing where to go or what to look for, and being clueless about what should’ve been clear to me from the beginning.

But you don’t have to.

You can find everything you need to succeed on Twitter (or X) in 1 place. You can learn everything you need about sales, (copy)writing, audience building, email marketing, personal branding, content creation, storytelling, or offer creation all in 1 place.

Speed up your learning process by surrounding yourself with the best information, the sources I used personally and found valuable enough to keep coming back to every time I get lost.

Just a friendly reminder in case you’re a fellow procrastinator. (Yes, I’m one of you)

In 3 hours my Clarity Calls will go from $149 to $199.

Book one here: https://calendly.com/alexvandromme/clarity-call

---

And in case you’re still on the fence, not sure whether I’m capable of helping you. (I am)

Here are other people talking about their experiences hopping on a clarity call with me:

===========

“I was struggling with offer creation and pitching it, but Alex gave me 10x the value I needed and now I will be taking everyone's clients unfortunately. I loved his explaining and how we covered everything and made sure it was clear, I definitely recommend.” — Logz

“Speaking with Alex both gave me confidence and helped me understand where I could make some improvements. It's clear that he is genuinely interested in me as a person and wants me to succeed, and it was refreshing to speak with someone who could swing between wide concepts and practical advice so effortlessly.” — Michael

“Lovely guy and amazing attitude! Helped me with something I didn't even realise I needed help with which is how you know this guy is legit. Alex was able to identify my problems super quick and really wants all the best for the people in this space and for everyone to make it! Defo recommend to at least hop on a call once!“ — Richard

“I had a hard time optimizing my profile for conversions. Alex gave me actionable instructions on how to improve the existing details. I loved how he took the time to dissect each part to make it more clear and easier for me to understand. I'd recommend Alex to anyone who's looking to level-up their creator business.“ — Gio

“I had a struggle of implementing a system in my content creation process. As a new dad there are a lot to handle with constant changing daily schedule and having a 9-5. Alex helped me to understand that systems don't have to be complex. He provided me with simple but effective steps to apply the structure right away.“ — Denis

“I was struggling with time management and planning for my personal brand. I have a lot of knowledge but don't know how to use it because of the bad time usage. Alex came up with some great ideas to help me get a clearer and better understanding of growing a personal brand. He showed me in his example how I can improve my brand. Also, he gave me awesome recommendations about useful tools to make things easier for myself.“ — Cedomir

“Alex provided clarity, understanding & helped me gain a better understanding of what I have to offer. Would recommend him to help you out. He’s approachable & actionable.“ — Harry

“I'm building a personal brand on Twitter and like many others who just start – I have pretty much no idea how to do that. Alex provided some specific actionable advice on how I can improve my Twitter game and monetize it. He shared a simple but effective system for building a one-person business. Overall, Alex is a great guy, who knows what he is talking about and is eager to help. I highly recommend working with Alex if you want to know how to build your personal brand a business fast and effectively!” — Toha

“At 1,000 followers I had no system in place for my brand and consulting offer. It was difficult keeping up with hundreds of tasks I had alongside working a 9-5. I was overwhelmed. Alex helped me figure out a system that reduces almost 100% of the effort from my end. He helped me understand how I can increase my productivity and maximize time by automating certain aspects of my consultations. Alex helped me build a system that will boost the growth of my brand and my business. My favourite thing about working with him was his preparation. It’s what he did even before the call had started that really impressed me. He already had an entire plan laid out for me. The only thing left to do was go through it. He had done his research and understood exactly what I needed before we even got to talking. I would recommend any new creator and entrepreneur to work with Alex if they intend to make their one-person business a success. Trust me. Book the calls.“ — Shrawan

======

Now it’s up to you to book your call and join these happy clients. I promise you. You’ll be glad to have booked the call.

In fact, I’m so convinced of it. I’ll give you a 100% money-back guarantee if you think you haven’t learned anything new or you haven’t gotten any value out of the call. No questions asked.

You’ve literally got nothing to lose.

Book your call here: https://calendly.com/alexvandromme/clarity-call

I went to the cinema yesterday with a couple of friends of mine.

And you’ll never guess which movie I went to see. It’s definitely not one of the 2 only movies which people are currently talking about.

In fact, there’s been so much media attention on these movies lately that I’m guessing you already know which movie I went to immediately after reading the subject line of this email.

And chances are you’re right.

I saw Oppenheimer yesterday. I’ve been a Christopher Nolan fan for a long time now. So I just had to.

We even got the full IMAX experience as well.

And It was an amazing experience. Even though we sat in the 3rd row, which I once again experienced as definitely being too close (especially for IMAX), the 3 hours flew by as if they were nothing.

Oppenheimer has some flaws, not saying it doesn’t. But it does a lot of things right. Absolutely perfectly.

It’s a 3-hour long film, but it doesn’t feel like it’s 3 hours. At most, it felt like an hour and a half.

The film opens, as any good movie does, with forward movement. There’s stuff happening. But this time there’s a lot of stuff happening. So much so that you don’t really know what’s happening.

Many curiosity loops get opened, some of which only get resolved (or even mentioned) at the very end of the film.

There’s constant tension as well, enhanced by the wonderful audio experience, which keeps you on your toes at all times.

But the most important thing. The factor that makes this 3-hour-long movie work is something Christopher Nolan had been experimenting with back when he directed TENET.

TENET is unique. It’s a wonderful piece of art. It’s an experiment. A failed experiment at that, but even a failed experiment has its value.

Let me ask you a question. Do you remember the name of the main character in TENET? I’m guessing you don’t.

And in fact, I don’t either. That’s done intentionally. The main character doesn’t have a name. He’s even mentioned in the credits as The Protagonist.

The whole of TENET was an experiment to see whether you could create a film without a central character. Without a transformation.

Traditional storytelling would tell you that every story is nothing more than a person going through a transformation. No matter how elaborate the plot looks. It always boils down to someone starting their adventure one way and coming out a different man. Either physically, or spiritually.

In every story, it’s the combination of Plot & Character that keeps the audience engaged.

At any given point in the film, either something should be happening that moves the plot forward. Or something that changes the character.

TENET was an experiment to see whether you could keep the audience engaged solely through the power of the plot. No character development whatsoever.

Ultimately TENET fell flat and didn’t turn out a film many people remembered.

But it did teach a lot about how to keep the plot moving at all times. How to keep the audience engaged.

And you can see this applied to Oppenheimer perfectly. Oppenheimer does have both plot and character. But where it truly shines is the plot. There’s never a dull moment. Never a moment where your eyes wander off-screen.

Business works the same way. A business that’s stagnating is a business that’s dying.

And your audience feels it.

Always be working on something. Always be adding value somewhere. Keep sharing progress updates. No matter how little progress you’ve made.

Even mistakes you made are progress. Share them as lessons you’ve learned.

These are both your plot & your character.

Share your personal transformation. Share your business transformation.

PS: These are the last 7 hours to book a Clarity Call with me for $149. I’ll increase the price to $199 today at 10 pm CET/ 6 pm EDT.

On the Clarity Call I’ll help be able to help you with:

• Positioning

• Offer creation

• Course creation

• Funnel building

• Email marketing

• Content creation

• Time management

• Tweet/thread writing

• Audience monetization

• Business world-building

• And more depending on your needs

TL;DR: If you want to build and monetize a creator business. I’m able to help you.

Final reminder to book your call here: https://calendly.com/alexvandromme/clarity-call

Ascend 101

Lessons about building a one-person business, writing, and self-improvement

---

Somehow, someway, it seemed the last email I scheduled got messed up.

Because of my lack of oversight, I’ll delay the rising price of my Clarity Call by 24 hours. The price will go from $149 to $199 Monday at 6 pm EDT.

But on to today’s email. The proper one this time:

==========

The great thing about owning an email list is the absolute freedom you have. It’s yours and nobody is taking it from you. You can never lose it.

The added benefit of having absolute freedom is also having plenty of opportunities to monetize it. No one is going to tell you what you can & can’t do.

All kinds of people have all kinds of problems all the time. And you can get really creative about how you want to solve them. And as you know, solving problems translates to money.

There are far more possibilities than I’m able to cover. But I’ll cover the 7 most practical and useful methods.

7 ways to make money with your email list

Method 1) Affiliate marketing

Affiliate marketing is by far the easiest to start with.

You don’t need anything. You don’t have to go through the troubles of making a product or helping people out with a service of yours.

All you do is take a product or service of someone else and advertise it to your audience.

Then whenever you make a sale you’ll get a cut of the profits. Depending on who you’re working with this might be anything from 20% to 50%.

This won’t make you rich by any stretch of the imagination. In order to make a lot of money doing this you’ll need a tremendous audience. But affiliate marketing shines in the ability to start practicing your copy immediately.

You can get experience trying to sell stuff without having to spend the time to create anything yourself.

Definitely recommended to people early on in their journey.

Method 2) Promote your services

If you want to go to the next level after affiliate marketing, I’d suggest that you offer and promote your services.

Whether that’s freelancing, consulting, coaching, or something else entirely.

These services will be high-ticket, giving you a lot more cash in your pocket to invest in your education and raise your money-making capabilities.

Next to simply earning you a decent income, you’ll also start gaining more experience by working with clients hands-on. You’ll see where your strength lies and what you still have to work on.

You’ll discover the methods & frameworks that work as well as those that need some fine-tuning depending on the feedback you get from your clients.

Through this process, you’ll also build up some authority which will help you land more clients and continue to grow even faster.

Method 3) Promote digital products

Once you’ve gained enough experience offering your service, you can start selling products.

These products are your methods, systems, or frameworks that you were using/teaching in your service, but packaged nicely in a digital product.

The reason I recommend first starting with a high-ticket service before selling a product is that you have no idea whether the product actually works for other people as well.

You also don’t have any social proof to back up your claims.

Because of this it’s better to first gain experience, social proof, and results/case studies before wasting time building something that nobody actually needs.

Method 4) Promote physical goods

You don’t have to be limited to just selling digital products. You can sell physical products as well.

There are many people who use their email lists to sell various products from their Shopify store.

While physical products come with the added obstacles of production and storage, they are and will remain a viable option.

Method 5) Paid Ads/sponsorships

If you’ve got a large audience, then that means you’re getting a lot of eyes on your content.

And as you know, in today’s day and age, attention is the new currency.

One of the ways you could make use of this is by getting sponsorships and basically giving “shout-outs” to different businesses, products, newsletters, services, people, you name it.

There are services that provide easy matching with sponsors or you can talk to different people who would be interested to get sponsored in your newsletter.

Method 6) Boosts/recommending other newsletters

Beehiiv has this amazing feature called Boosts.

It allows you to opt-in to a network of hundreds of newsletters that are paying you to recommend their newsletter.

And it couldn’t be easier to set up. All you have to do is select the newsletters you like and that’s it.

Now whenever someone subscribes to your newsletter they’ll get a pop-up asking them whether they’d be interested to subscribe in your recommendations as well.

Whenever someone does subscribe to one of your recommendations, you get paid a fixed amount. It’s as easy as that.

There are other services as well that offer a similar process, but Boosts by Beehiiv is by far the easiest one to set up.

Method 7) Paid newsletter

I wasn’t sure whether I wanted to include this method.

Having a paid newsletter is definitely viable. But it’s difficult to build enough authority, hype, and trust with your audience to pull this off.

It’s basically a subscription to a community, except you only ever hear from 1 person.

Building and maintaining communities is already difficult enough. Imagine how challenging building and maintaining a paid newsletter is.

I wouldn’t recommend you do this until you’re absolutely sure you’ve got enough traffic and authority in your space to make it last.

---

PS:

Don’t forget to book your Clarity Call with me. The price will increase to $199 tomorrow at 6 pm EDT.

I’ve already 3 calls scheduled on my calendar for next week. And I can only fit in so many calls.

More people will book a call. I can promise you that.

If you want to get in soon and enjoy the lower investment of $149. Then I’d highly suggest you don’t procrastinate on this decision and book your call now.

---

And if you've got a moment, I'd love to hear what you thought of this edition of Ascend 101.

Send me a quick message – I reply to every email!

Ascend 101

Lessons about building a one-person business, writing, and self-improvement

---

The great thing about owning an email list is the absolute freedom you have. It’s yours and nobody is taking it from you. You can never lose it.

The added benefit of having absolute freedom is also having plenty of opportunities to monetize it. No one is going to tell you what you can & can’t do.

All kinds of people have all kinds of problems all the time. And you can get really creative about how you want to solve them. And as you know, solving problems translates to money.

There are far more possibilities than I’m able to cover. But I’ll cover the 7 most practical and useful methods.

7 ways to make money with your email list

Method 1) Affiliate marketing

Affiliate marketing is by far the easiest to start with.

You don’t need anything. You don’t have to go through the troubles of making a product or helping people out with a service of yours.

All you do is take a product or service of someone else and advertise it to your audience.

Then whenever you make a sale you’ll get a cut of the profits. Depending on who you’re working with this might be anything from 20% to 50%.

This won’t make you rich by any stretch of the imagination. In order to make a lot of money doing this you’ll need a tremendous audience. But affiliate marketing shines in the ability to start practicing your copy immediately.

You can get experience trying to sell stuff without having to spend the time to create anything yourself.

Definitely recommended to people early on in their journey.

Method 2) Promote your services

If you want to go to the next level after affiliate marketing, I’d suggest that you offer and promote your services.

Whether that’s freelancing, consulting, coaching, or something else entirely.

These services will be high-ticket, giving you a lot more cash in your pocket to invest in your education and raise your money-making capabilities.

Next to simply earning you a decent income, you’ll also start gaining more experience by working with clients hands-on. You’ll see where your strength lies and what you still have to work on.

You’ll discover the methods & frameworks that work as well as those that need some fine-tuning depending on the feedback you get from your clients.

Through this process, you’ll also build up some authority which will help you land more clients and continue to grow even faster.

Method 3) Promote digital products

Once you’ve gained enough experience offering your service, you can start selling products.

These products are your methods, systems, or frameworks that you were using/teaching in your service, but packaged nicely in a digital product.

The reason I recommend first starting with a high-ticket service before selling a product is that you have no idea whether the product actually works for other people as well.

You also don’t have any social proof to back up your claims.

Because of this it’s better to first gain experience, social proof, and results/case studies before wasting time building something that nobody actually needs.

Method 4) Promote physical goods

You don’t have to be limited to just selling digital products. You can sell physical products as well.

There are many people who use their email lists to sell various products from their Shopify store.

While physical products do come with the added obstacles of production and storage, they are and will remain a viable option.

Method 5) Paid Ads/sponsorships

If you’ve got a large audience, then that means you’re getting a lot of eyes on your content.

And as you know, in today’s day and age, attention is the new currency.

One of the ways you could utilize this is by getting sponsorships and basically giving “shout-outs” to different businesses, products, newsletters, services, people, you name it.

There are services that provide easy matching with sponsors or you can talk to different people who would be interested to get sponsored in your newsletter.

Method 6) Boosts/recommending other newsletters

Beehiiv has this amazing feature called Boosts.

It allows you to opt-in to a network of hundreds of newsletters that are paying you to recommend their newsletter.

And it couldn’t be easier to set up. All you have to do is select the newsletters you like and that’s it.

Now whenever someone subscribes to your newsletter they’ll get a pop-up asking them whether they’d be interested to subscribe in your recommendations as well.

Whenever someone does subscribe to one of your recommendations, you get paid a fixed amount. It’s as easy as that.

There are other services as well that offer a similar process, but Boosts by Beehiiv is by far the easiest one to set up.

Method 7) Paid newsletter

I wasn’t sure whether I wanted to include this method.

Having a paid newsletter is definitely viable. But it’s difficult to build enough authority, hype, and trust with your audience to pull this off.

It’s basically a subscription to a community, except you only ever hear from 1 person.

Building and maintaining communities is already difficult enough. Imagine how challenging building and maintaining a paid newsletter is.

I wouldn’t recommend you do this until you’re absolutely sure you’ve got enough traffic and authority in your space to make it last.

---

PS:

Don’t forget that today is the last day you’ll be able to book a Clarity Call with me for $149. The price will increase to $199 in less than 7 hours.

I’ve already 3 calls scheduled on my calendar for next week. And I can only fit in so many calls.

More people will book a call. I can promise you that.

If you want to get in soon and enjoy the lower investment of $149. Then I’d highly suggest you don’t procrastinate on this decision and book your call now.

---

And if you've got a moment, I'd love to hear what you thought of this edition of Ascend 101.

Send me a quick message – I reply to every email!

I got to where I am today through pure luck. I was at the right place at the right time.

There are multiple distinct events that all had to have happened in succession in order to be here today. So many that I can’t possibly cover them all.

But there are 2 in particular that did most of the heavy lifting. It wouldn’t matter how much conviction I had or how consistent I could be. It wouldn’t matter what opportunities came to me or which doors life opened for me. None of that would’ve mattered without those 2 events.

It wouldn’t even have mattered if one event took place without the other. I needed both of them. And that’s what I got. Both events simply happened without me manifesting them in reality.

I’m talking about 1) coming across Dan Koe on YouTube and 2) coming across Alex Hormozi on YouTube.

Here’s why in a nutshell:

• Dan taught me about the possibilities of online business and social media, Twitter in particular

• Alex Hormozi taught me the importance of investing in myself and increasing my earning capacity

Before I discovered both of them, I had quite a history of trying to make money online already. But nothing that actually worked—or at least nothing that felt ‘right’ to me and I wanted to keep doing, no matter what.

I always had the desire to earn more and live comfortably in the future.

At the time I worked as a door-to-door salesman (along with some other one-off jobs). Most of the money I earned would go straight into an ETF I was investing in.

While there’s nothing wrong with investing. It’s a viable strategy for sure. But it wasn’t going to pay off until I was a retired 50-year-old dude with nothing to do anymore.

I first discovered Dan’s YouTube and his ideas spoke to me. I got interested in this new Twitter opportunity and wanted to give it a go.

It didn’t go well in the early days.

I didn’t know what I was doing, neither did I know where I was going. I had no clarity, no direction, no nothing.

I then discovered Alex Hormozi on YouTube and started binging his stuff. He kept talking about increasing your earning capacity. And investing in the S&Me instead of the S&P.

So that’s what I did. I took out ALL of the money I had invested. Not a single penny remained.

And I invested it in all the books, courses, and educational opportunities I could find. Not all of those were useful. I wasted a good amount of money doing so.

But I gained so much knowledge and experience over the past 6 months from doing so.

It was luck that taught me the importance of hopping on opportunities when you get the chance. And it was luck that taught me to invest in myself instead of the stock market.

But it doesn’t have to be luck for you.

It doesn’t have to take you 6 months and thousands of dollars to learn what I learned either.

All it takes is the willingness to improve, a few hours a day, and a mere $22 to get access to all of the best resources I discovered and used myself to build and monetize my creator business, which gets me a consistent stream of clients, the ability to work wherever and whenever I want, and a job I love and wouldn’t trade for anything in the world.

That’s right.

I’m talking about my Ultimate Content Creator’s Toolkit V2.

An upgraded and completely overhauled collection of the most valuable resources to help you build your creator business. If you dream of building and monetizing your audience. This is for you.

Even if you’re already on your journey. This is still for you. It’s filled with the most important resources teaching you all of the necessary fundamentals. You’re bound to pick up something new.

Here’s the link one more time: https://alexvandromme.gumroad.com/l/UCCT

PS: Definitely click the link before you decide. I’ve added some amazing bonuses that’ll help speed up your growth and allow you to skip the experimentation, which will cost you both a lot of time & money otherwise.

I’ve heard some great marketers say you can’t have enough links and CTAs, so here’s the link one very last time: https://alexvandromme.gumroad.com/l/UCCT

Today, I was reading through The Ultimate Sales Letter by Dan Kennedy.

If you perhaps don’t know who Dan Kennedy is. He’s a consultant, business coach, advisor, and author. He’s not just some simple advisor, he’s one of the most highly revered business advisors worldwide and helped many entrepreneurs catapult their businesses.

He founded the system of Magnetic Marketing, the strategy that pulls customers in instead of pushing out advertising and pitching offers to customers, back in 1970.

He wrote multiple Amazon bestsellers direct-response marketing and advertising books, including the popular NO B.S. book series.

Honestly, I could spend ages talking about what the man did. But that’s not what this email is about. Just know this: he knows his stuff.

No, as I was saying. I was reading through his book The Ultimate Sales Letter. Which is a must-read for anyone wishing to sell anything through marketing/advertising/copywriting.

One of the most vital things I read today was the importance of having a PS at the bottom of your sales letter.

Dan Kennedy himself wrote this:

That’s quite the statement.

How would such a tiny detail determine your success?

Here’s why it matters:

Many people simply skip to the end of your letter. Whether that be a sales page, an email, physical mail, or even a Twitter thread or a LinkedIn post.

Why do people do this? Well, they all have different reasons.

Some know there’s often a recap at the end and want to know whether the whole thing is worth reading. Others are simply lunatics and want to know how it ends before they start. Believe me, they exist. Some people look up the ending of movies before they watch them. Lunatics.

Anyway. People do weird stuff. But that’s a tremendous opportunity for you.

By summarizing your offer/promise/most important takeaways in your PS, you can inspire the reader to read the whole thing.

And even if you’re dealing with someone who reads your stuff in the order you intended it to. Even then, it can serve as a great incentive to make people respond or commit to your offer.

You can compare it with having a second headline in your sales letter. One of the best high-impact tools any marketer has access to.

PS: In case you’re interested in growing your personal brand, monetizing your audience, or getting paid to write emails, check out my clarity calls. We’ll have a 1-hour call where we’ll look at where you are and where you want to go. Then we’ll create a roadmap that’s going to get you from A to B in the next 90 days. I’ve already helped 18 creators build their businesses and you can be next. You can schedule a call for the low investment of $149 until Sunday, when the price increases to $199.

In verse and rhyme, a truth untold,
A force of persuasion, ages old.
Beyond the substance, lies the form,
In rhythmic words, ideas transform.

A course I took, a $100 spent,
To grasp the art of email's intent.
It taught me well, the rhythmic art,
To win the soul, to touch the heart.

Through history, we can see,
The magic of poetic glee.
In rules and logic, verses play,
Their wisdom guides us every day.

The alphabet, a childhood song,
Its rhythmic tune, forever strong.
We learn with joy, the letters flow,
In melodies, they come and go.

And then the apple's healthful sway,
An adage rhythmic, easy to say.
An apple a day, keeps doctors away,
In minds ingrained, it found its way.

Now, dear reader, grasp the chance,
A clarity call, a life-changing dance.
For $149, this week it's wise,
But come Sunday, the price will rise.

So take the step, don't wait, don't cower,
Embrace the chance, embrace the power.
Follow the link, and you shall see,
Where you can book your call with me:

http://calendly.com/alexvandromme/clarity-call