Would you be interested in working with me to build your creator business and start earning $1,000 to $5,000 per month?

Reply to this email if you’d like to hear more.

Many tales are told about the Roman emperor Nero.

For more than two millennia people have been telling stories of how Nero set fire to his own majestic imperial capital. A fire that we to this day refer to as the Great Fire of Rome, which occurred on the night of July 19, AD 64.

Yet it’s likely that almost none of it is true.

That’s the premise of one of the books I recently picked up. It’s a book I picked up a few weeks ago when I went to visit the Gallo-Roman Museum.

And I don’t exactly remember who mentioned it, but I came across a rule somewhere of forcing yourself to buy at least one book every time you enter a bookshop. It doesn’t matter which book. Just one. The first one that catches your eye.

It so happened that the museum had a bookshop. And so I had to get myself a book. I couldn’t decide between 2, so I just bought both of them.

Trajan by Nicholas Jackson and Rome is Burning by Anthony A. Barrett.

The latter one talks about Nero and the Great Fire.

It’s a fascinating read and I’d recommend it to everyone slightly interested in historical events that shaped the future of mankind.

But back to Nero.

He’s commonly been called a tyrant who ruled with ruthless impulsiveness. Yet he was for most of his rule liked by the general populace of Rome.

The people loved him. He did good. He entertained the people. He often took part in plays and would sing together with the other performers. Nero was a liked and popular emperor.

Yet his popularity plummeted after the fire because of all the rumors. Rumors of how he started the fire. Rumors of his lack of leadership and correct behavior. Some rumors stated he himself started the fire, others stated he could be seen singing on his balcony while Rome stood burning for 6 days straight.

Whatever the case was, he didn’t rule—or even live—much longer after that.

Was Nero to blame for all of this? Did he deserve it? Was he actually insane and tyrannical? Was his popularity and gentleness before nothing more than a facade?

We will never know.

But one thing we do know is this: he could’ve used some lessons on personal branding.

You see. Being the emperor of Rome or building your own brand isn’t all that different. There’s a huge importance in maintaining a strong and likable image, building a strong connection with your ‘audience’, and even building your own world to ensure you’re unreplaceable and effectively ‘cancel-proof’.

Clearly Nero didn’t succeed in this. But you can.

There are a thousand different ways to succeed. And I’ll talk more about those in the future.

But one of the ways to succeed is to get properly informed. To learn from other’s mistakes. To learn what works and what doesn’t. To follow your own curiosities in a way that attracts fans and is efficient so you can keep doing it for a lifetime.

And I happen to know of one particular solution to do exactly that.

The Creator Logic newsletter. Where they give you updates on market insights and interviews with other successful creators.

The goal here isn’t to copy them. The goal isn’t even to get a step-by-step roadmap to creator success.

No. The goal is to get inspired. And there’s no better to get inspired than to see how others achieved their success.

Subscribe here:

I bought my climbing shoes today.

I spoke about planning to buy them in an email a few days ago.

Thought I’d give you an update that I did so. I’m ready to at it for real now.

Firstly, as I said last time. It’s an investment that pays for itself in the long run. But there’s also another benefit at play here. A benefit Cal Newport called The Grand Gesture in his book Deep Work.

And while €55 (the price of my shoes) isn’t necessarily a ‘Grand’ gesture. The underlying principle works the same.

I buy something related to a hobby I’m practicing. In this case bouldering. This will motivate me to go more often. I am already mentally committed to this decision.

I’ve got multiple examples of how I use this small phenomenon to keep myself accountable and to make sure I keep doing the activities I want.

A few months ago I bought a subscription to a fitness logger app. I had a few moments where I stopped going to the gym for a while. So I purchased this subscription to an app I was already using. Which was quite an investment at the time, since I didn’t have a lot of money back then.

And that ‘grand gesture’ made me get my ass back in the gym.

It’s the same for when I bought some courses related to building my business. Especially the more expensive ones. I bought a $999 course back in January. And I can’t say for certain whether I’d still be here if I didn’t get that course.

But I’m 100% certain it played a big part in how determined I was and how far I’ve come already. Partially because of the contents of the course. But also simply due to the (mental) commitment I made.

Because here’s the thing: willpower and discipline are great and all. But you can always make it easier for yourself.

Your willpower is limited.

This isn’t my opinion, this is a fact. It’s a scientifically proven fact that people’s willpower is limited.

That’s why it helps to do the hard things first. To do the most important (and often less fun) tasks early on, when your willpower reserve is at its fullest. Your habits at night are the hardest to sustain.

Speaking of making commitments.

Have you heard about Simple Money Emails? It’s the latest course I’ve created teaching you all about writing daily emails that get you paid and keeping your readers reading day after day.

It’s one of the best investments you can make if you want to get paid for sending a simple email that takes you 20 minutes to write.

And it’s going to prepare you mentally to go all in on this opportunity. The simple fact of buying the course, whether you go through it or not, will make it so much more likely that you’ll reach your goals. (Although I’d still recommend you to go through it.

Check it out here: https://alexvandromme.gumroad.com/l/SME

A curious reader sent me an interesting question yesterday.

I’m not sure if he wants me to share his name, but his message went as follows:

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Hey Alex!

I’ve been reading your emails for a few months now and I have to let you know how much I love them. It’s become a daily ritual to read your email right after dinner.

I especially love how you’re able to take these seemingly normal and everyday stories of yours and connect them to business-related lessons. One of the most impressive ones for me was your email about the opening scene of How To Train Your Dragon and how you connected it to creating a lead magnet.

Here’s my question to you: How do you come up with all these topics? How do you have so much to talk about that you can write an email every single day?

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And that’s an amazing question. It’s also one I get quite often.

Sharing stories is one thing. Coming up with stories to share is hard. And coming up with connections to draw between these stories and valuable lessons is even harder.

Or at least that seems to be what most people seem to struggle with.

But now here’s the thing. Many people expect some cool and sexy answer. An amazing solution that’ll solve all of their problems. A prompt they can enter into ChatGPT or a framework they can use that’ll spit out ideas and connections for them.

But it’s everything but that. The true answer isn’t sexy at all. It’s boring. So boring that I barely talk about it. So boring that I didn’t deem it worthy to talk about it in the first place.

And yet it’s something I do every single day. I wake up and it’s one of the first things I do before I start working. And then, when I’m done working. It’s almost all I spent doing for the rest of the day.

I built my whole life upon this boring and simple method to get more stories and make more connections.

Are you ready to hear what it is? Are you sure? Alright here it goes.

I do stuff. I read stuff. I watch stuff. And I listen to stuff.

That’s it. Boring, right?

Well yes and no. It sounds boring. It’s boring to talk about it. But it’s the most fun and exciting thing I do.

You’ll hear me mention this phrase a lot. But I always pursue my curiosities.

I read books I think are interesting, not books others say will make me more money. I listen to podcasts I think are fascinating, not podcasts others say I have to listen to. I watch movies I think are cool as hell, not movies that won Oscars or IMDB says have a high score.

This is the secret. I consume information I find cool and valuable. This builds my own world. This gives me my own unique ideas and perspectives.

And then after consuming all that information, I do nothing. Literally nothing. I walk. I lie down. I think. I go to the gym. I take a shower. I do fun stuff with friends & family. And that’s vital.

Your subconscious needs moments of relaxation to process all of that information and give you ideas and inspiration about what it all means. Then those stories and connections come by themselves. I don’t have to force any.

That’s the boring and simple secret.

And if you have no idea where to start. Here’s one of the latest email newsletters I’ve been reading about building creator businesses. They talk about personal branding, productivity, marketing, monetization, building authority, and much much more.

But more importantly, they interview all kinds of different big-name creators with results to prove themselves as authority, from all kinds of different backgrounds and industries.

And all these personalities hold different beliefs, opinions, and perspectives, which is by far the most interesting and enlightening thing to see. It shows you how there’s not just 1 right way to build your business. You can do it however you like, but it never hurts to get inspired by the creativity of others.

They also agreed to sponsor this email so I couldn’t be happier to share some love for them.

Check it out here:

I’m going bouldering again later today.

It’s a hobby of mine I wasn’t putting a lot of effort into recently. But I’m changing that.

I just went last week. Today I’ll go again. And I’ll probably go another time this week as well.

I still have to decide whether I want it to have a fixed date & time in my routine or if I want to keep it casual. But going at least once a week doesn’t seem like a bad start.

Usually when I go bouldering I go with the same group of friends. Good friends from uni.

But not today. Today I’m going with my sister. She’s never been bouldering yet and I thought it’d be fun to convince her to join me. Apparently I’ve been doing a lot of convincing with family members lately. Some people even called it reverse parenting.

And yes my sister also joined my email list, just last week the day after my mother joined. I’ve got the whole family watching now.

Back to the topic at hand. Bouldering.

I can’t remember exactly how many times I went. But it’s been quite a few times already.

And here’s the thing. I always get a day pass. There are several different gyms/boulder places where I live and we like to switch it up once in a while. So it’s actually cheaper to get a day pass every time rather than a monthly membership.

But there’s another thing I have to pay for as well. The shoes.

You see, bouldering, just like bowling, requires you to wear a specific type of shoes. Really flexible shoes that fight tightly around your feet.

You need perfect support and balance after all. Can’t go climbing with sturdy ass shoes.

I don’t have my own boulder shoes yet. Luckily every gym allows you those borrow a pair when you visit. Those cost me around $5 every time I go.

Now here’s the thing. I could probably buy decent shoes myself for about $50.

An investment that pays for itself after going bouldering just 10 times.

An investment worth making when you’re serious and you know you’ll be doing it for a long time.

Imagine if I were to go bouldering every week for 2 years straight. Every week I’d go and borrow some shoes because I think the investment of buying my own shoes is too expensive.

That’s $520 down the drain. $520 I’m not getting back and hasn’t gotten me anything.

Sounds stupid, right?

Yet that’s what 95% of people on Twitter are doing. They come to the platform. Look around a bit. See its potential. And try to figure it out on their own.

They find people, coaches, consultants, and mentors who can help them succeed in 20% of the time it’d take them to do it by themselves.

They look at the price tag and think “No, that’s a lot of money, I’ll figure it out myself.” Not realizing how those shoes, those mentors, consultants, or coaches could save them tons of money in the long run.

Don’t be one of those people.

I’m going to buy myself a proper pair of shoes this week.

When will you?

PS: I’m looking for 2 people who are serious about building their creator business on Twitter and are ready to start making $1,000 to $5,000 per month in the next 60 to 90 days. Reply to this email if you’re interested.

PPS: Not sure if you want to take a leap of faith yet? More interested in a 60-minute call where I’ll clear up any doubts you’ve got and create a personalized roadmap for you so you can reach your goals. I’ve got that too. Click here to book a clarity call.

Ascend 101

Lessons about building a one-person business, writing, and self-improvement

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Building an online business is extremely powerful.

You get limitless leverage through the power of the internet. And if done well you can automate almost everything you do.

You build something once and it can keep bringing in money for years to come.

A big part of automating sales and clients is having a good sales page with proper copy. Both of which sound scary the first time around.

But writing good copy and structuring a good sales page shouldn’t be scary. It’s no different than the tweets you write or the emails you send.

All you do is you tell a story. You invoke some emotions. You outline the benefits and the problems, and you end with an offer and a CTA to buy, enroll, or book a call.

It just seems scary because sales pages can be extremely long.

But that problem can easily avoided by having a proper outline to follow. And that’s exactly what I’m sharing today.

A simple & effective outline to structure your copy and your sales page so you can create your automated money machine and print cash from the convenience of your home.

Structuring a sales page

Every sales page can be divided into multiple sections.

And each and every section has it’s own purpose. In what follow I’ll cover 11 sections you should include in your sales page.

These sections are written in the order you’ll include them in on your sales page. From top to bottom.

Starting with the eyebrow—the first thing people see. And ending wih

Eyebrow

The eyebrow is what’s at the top of the page. It’s the first thing people see and what catches their attention.

It’s a good idea to include your Big Idea in here. Either that or a short description of whom you can help the most with your offer.

The focus here is to capture attention as quickly as possible and open a curiosity loop.

Headline

The headline gives the reader the first taste of what to expect in your sales page.

Here you want to include one (or more) of the following puzzle pieces:

• Your big idea

• Your clear promise

• The big problem

• A short description of whom you can help the most

• A hint at your unique mechanism

• Your risk reversal and/or guarantee

A good starting structure for your headline is:

• (Clear promise) without (big problem or related common inconvenience of reaching that promise)

Subheadline

The subheadline is similar to the headline itself. But its aim is to add more information that you couldn’t include in the headline itself.

A good and compelling subheadline could include your target audience, the unique mechanism, and/or the risk reversal.

Lead

The lead is where you’ll start to explain who will be able to benefit the most from your product or service.

Here’s where you’ll want to use the “bullet spray” method. This is where you make a list of as many relevant and painful problems people often deal with, and you help solve them with your offer.

If you often post list tweets, they’re the same thing.

You give people multiple options to resonate with and create as much interest in your offer as possible.

Body

After the lead you’ll transition to the body.

This is where you’ll dive into a story.

Talk about how you came to develop your offer. How it helped you improve your life and overcome the related problems you shared in the lead.

Dive deep into the transformation you made. People love transformations. Hint at option as to how the reader will be able to achieve similar results as you.

This is also where you’ll establish the “why” behind your offer. What motivated you to make this change? What were the results? And why would you recommend others to do the same?

Paint a vibrant picture of your life before and after the turning point in your story.

If done right, this is the point where people should start caring about your offer.

Unique mechanism

You need to show how your offer is slightly different than others.

What’s your process like? How do you get results?

This is also a great time to give some free value to people. Make them get a taste of your offer right there on the sales page.

The goal is to carefully give away just enough “free value” to make them want more. This could be done by giving away your unique step-by-step methods of how you achieved the transformation in your story, without going too deep into the details.

Give them the what. Not the how.

Offer introduction

It’s time to show the reader what’s in store for them.

Give a brief description of what’s inside your course/curriculum. With each ‘module’ you share, include 2–3 heavy-hitting benefits that are the opposite of the bullet points problems you mentioned in the lead.

Make them realize you’re not bluffing. You actually can solve all of those problems.

Make them feel the value you’ve got waiting for them.

Social proof

Hopefully you’ve gathered some testimonials from prior customers.

Now’s the time to show them. All of them. Don’t leave a single one behind. The aim is to have so many testimonials people get tired of scrolling.

Nobody is going to read every single one. All you want is for people to realize your credibility.

Gathering social proof should be a full-time job in the beginning.

Risk reversal & guarantee

Risk reversals & guarantees work great.

Most people are hesitant when it comes to investing in new offers. They’re scared it’s not going to deliver and/or it’s not going to work for them.

Including a promise or a guarantee so all of the risk is taken away will help people make the purchase.

Not every risk reversal should be a money-back guarantee. It’s not always feasible to do so.

But try to get creative. Think about what you can offer to people to reduce or eliminate the risk they’re taking.

Call to action

You’re not going to make a single sale if you don’t have a CTA. So it’s vital to include one.

The best CTA’s leave the reader with 2 simple options:

• purchase your solution

• continue to struggle on your own

The trick is to convey this message without it coming off as bad or high-pressure.

A simple story could work nicely for this as well.

FAQ

Including frequently asked questions is a superpower.

First, you can reduce your own workload by answering questions people actually ask you repeatedly.

But secondly, this is a great way to handle common objections people have when coming across your offer.

Common questions could be:

• Who is this for?

• How much time should I have available

• How much experience should I have?

• How long will it take me to get results?

• Why aren’t you covering x?

Anything you haven’t yet covered in the body should be included. And anything you deem super important should be covered again as well.

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P.S. Whenever you’re ready. Here’s how I can help you:

1. Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.

2. Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B that’ll get you there in the next 30–60 days.

3. Check out my products (free & paid): Ranging from every resource I ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.

I’ve got two surprises for you today. Definitely read this email till the end to find out both of them.

That said. You didn’t expect an email today did you?

Well you might have if you subscribed to my email list somewhere in the past couple of days.

I used to send out daily emails every weekday. And a longer one every Sunday. At least that’s been my schedule for the past 2 months or so.

But here’s the thing I was thinking about.

Why don’t I send an email Saturday as well?

You know, I actually don’t NEED a full day of rest or recovery or anything to write out the longer email.

It’s not like I’m tired from writing emails throughout the week either. No, I love writing them. And why would I limit how much time I spend doing the thing I love—something that’s productive and gets me closer to reaching my long-term vision?

And as I often talk about experimenting and just trying stuff out. It only felt natural to write you an email today. And next week. And the week after that.

Meaning. I can properly say that I actually do send daily emails. Literally every single day. Not just 6 days a week. The full 7.

So that’s your first surprise! What a lucky bastard you are.

I’ll keep this one short today. You know, because maybe you wanted to do some mental preparation about getting absolutely bombarded with my emails every single day from now on.

Maybe you needed that one rest day weekly. And well in that case.

Sucks to be you then I guess.

Maybe don’t read my Saturday email when I send it and read it on Sunday together with the other one.

Or just unsubscribe. Or come find me where I live and throw some bananas through my window to annoy me.

Whatever floats your boat.

That being said. I did have another surprise.

Until now I’ve only ever been consulting clients. Either on one-off clarity calls or a package of 4 consulting calls.

I did this to get a wide range of experiences and help people with all kinds of different problems—which in turn require all kinds of different solutions.

But since I’m in the spirit of experimentation and doing new stuff at the moment.

I’ll help a select few through longer-term coaching as well.

What do I help people with, in case you’re not fully aware?

Short answer: Creator business monetization

Long answer:

• Writing copy that sells

• Creating offers prospects can’t refuse

• Creating automatic money-printing products

• Acquiring new clients consistently and effortlessly

• Grabbing attention on social media so people pay attention to you

• Building funnels that bring you consistent leads, customers, and clients

• Sending emails that get you paid and keep your readers reading day after day

• Building worlds of your own that can’t be compared to anyone else’s and where customers want to buy more and never want to leave

So here’s the deal: I’m looking for two people who’d be interested in working with me 1-on-1. We’ll get you earning $1k–$5k per month in the next 60–90 days depending on where you’re at right now and how much effort you put in.

And yes you heard it right. Just two people. Not a single person more.

So if you’re interested just hit reply to this mail and let me know. Don’t wait too long because those spots will fill up before you know it.

I’ve been getting asked the same question over and over again lately.

And that question is how to pick a niche.

Turns out this is by far the most common question and the burning problem in people’s minds. Chances are you struggle with that same question.

Do you talk about copywriting? Will you become a life coach? Is becoming a crypto trader who you truly are?

And the most common obstacle in finding a niche is that people have too many interests and they “can’t choose”.

I’m here to tell you all of this is wrong. Yes. The whole approach. This is such a prevalent problem simply because it’s not how we’re supposed to function.

Buckle up because I’m severely passionate about this.

So first off. Stop listening to every single guru out there who says that you need to pick a profitable niche to build in if you want to make money. That’s pure BS.

Now, don’t go hating them. They simply don’t know any better themselves.

But here’s the thing.

Picking a niche worked in the past. It’s what businesses have done for ages. That’s traditional marketing.

But we’re not doing traditional marketing. We aren’t just some businesses. No no, you and I are building a personal brand.

We’re marketing ourselves. And we just so happen to sell something.

That’s the first rule. Your offer and YOU are 2 separate entities.

You might offer copywriting services. But that doesn’t mean you’re “just a copywriter”. No far from it. You’re more.

Every single human being has multiple interests, multiple passions, multiple opinions, multiple goals, multiple stories and experiences. Stop limiting yourself to only embodying one of them.

Your goal is to make people relate to you. To make them resonate with what you’re saying.

How are you going to achieve this by portraying a superficial image of yourself? Of a human being?

Answer: you don’t.

Here’s a fact: the average person follows 150 different accounts on any given social media platform.

Those 150 different people aren’t all talking about the same interests or skills. Maybe you follow 10 different copywriters. But surely not 100?

People want to hear more about different interests. So give them exactly that.

Added benefit: if you talk about 5 of your interests regularly, you’ll attract 5x times the audience.

You’ll attract the audience that’s attracted in each of those interests. And slowly you’ll be able to make connections between these interests. Show your audience the benefits of each.

How did they improve your life? Why do they matter? Slowly you’ll start educating and improving the lives of every single person in your audience.

And that’s how you’ll start to build your own world. A place that’s unforgettable.

The 10th copywriter you see isn’t memorable. But the first guy who introduced you to new topics is.

But, and I’ve said it before, there’s one problem. There’s no checklist. No easy fix to help you figure out what to talk about. Nobody can decide for you what you should pursue.

Because it wouldn’t be yours. It wouldn’t be your world.

You have to think about your interests. What excites you? What do you think would be exciting? What did you find fascinating as a child before you “grew up”?

Follow those curiosities. Don’t listen to the advice of other people.

In fact, don’t even listen to me. Do whatever the f you want to do. Do your own thing.

There are 8 billion people in the world. Trust me when I say millions of those people will resonate with you if you simply do what you find interesting.

And if you still don’t know what to do, I’ve got just the thing for you.

Let me introduce you to my Ultimate Content Creator’s Toolkit. It’s a collection of all the most important resources I’ve found and used myself to build the business I’ve got today.

It took me 7 months, more than $5,000, and countless stupid mistakes to get here. But I could’ve done it in 2 months and a lot cheaper if I just knew where to look and what to believe when I first started.

Again, this won’t tell you what to do. It won’t lay out a roadmap for you to follow. There’s no checklist to complete. But there’s a lot of vital information you need to figure out your own way of doing this.

This is for you if you want to make an impact. If you want to be something more than yet another copywriter.

This is for you if you know there’s something more and are willing to pursue your own curiosities. Without letting other people tell you what you can & can’t do.

Check it out here: https://alexvandromme.gumroad.com/l/UCCT

My mother joined my email list yesterday.

She doesn’t speak or understand English. So she never quite got to read any of my emails, articles, tweets, or anything else for that matter.

But apparently yesterday Gmail introduced this new functionality where Google Translate could automatically translate emails from English to Dutch. Or at least, we discovered it could do that yesterday.

So she signed up and will now start receiving my massive amount of spam value and entertainment.

If you’ve been on my email list for a few weeks you might remember the story about how I tricked my father into starting his fitness journey. I even introduced him to Dan Koe. He liked it so much that he started binge-watching some of his YouTube videos.

And he’s on my email list as well.

So it’s safe to say this is officially becoming a small family undertaking.

That being said. With both my parents on my email list.

From now on I’m forced to play the part of the perfect son, the good and virtuous Christian son who does nothing wrong and only thinks nice and peaceful thoughts.

…

On second thought.

No. Fuck that.

I’ll say what I want to say, how I want, and when I went to. No matter who joins my email list or what people expect of me. This is my email list, my territory, my piece of digital real estate, and more importantly. This is my world.

Which brings me to the topic of world-building. Something that’s been on my mind almost 24/7 lately.

How many people do you come across where you can confidently say, “Oh this looks like that guy’s stuff”?

How often do you see stuff that reminds you of Hormozi-inspired short-form videos/Dan Koe-inspired one-person business philosophy/Russel Brunson-inspired funnels/Dan Kennedy-inspired sales letters/Justin Welsh or Tim Ferriss-inspired weekly newsletters?

The list goes on.

Even Alex Hormozi’s $100M Leads book launch screamed “Russel Brunson perfect webinar script”.

Now, I’m not saying all of those people invented all of those things. Far from it. But they for sure popularized it. Funnels and Dream 100s weren’t new when Russel Brunson started using them. But it wasn’t as popular back then.

And that’s my point. I don’t want any of that. I’m not aiming to build my business, my brand, or my world so that people can dissect it and recognize what tactics/strategies/frameworks come from which people who came before me.

No. It’s my world and mine alone. The goal is to build it in such a way that it can’t be compared to any other business out there. If it could, it wouldn’t really be mine. It’d be a cheap knock-off.

But here’s the thing. There are 2 problems with this.

Firstly. Building your own world is hard. Like extremely difficult. There’s no checklist you can use. No framework you can copy. No intelligent imitation you can rely on. No advice you can listen to.

There’s none of that. If there was, it wouldn’t really be yours. If it was as simple as following a roadmap to building your own world. Would it really be your world?

But that’s what almost everyone you know is doing. They’re following a roadmap made by other people. Essentially becoming a knock-off brand of the bigger guy. And indirectly affiliating for their brand.

Here’s a simple example. How many people have you seen who talk about becoming 1% better every day as one of the core tenets of their brand/personality/business/belief? And what does this make you think of?

Exactly. You’ll think about James Clear and Atomic Habits.

All of these people are affiliating, indirectly, for James Clear. They aren’t building anything worthwhile of their own.

This brings us to the second problem.

Becoming a knock-off copy of someone else’s brand works… in the short term.

Sure you’ll get some success. After all, you’re relying on pre-validated ideas. Those people you’re copying are successful. And their ideas are as well.

So it’s only logical people will resonate with what you have to say. And in a way they’ll think they resonate with you as a person. But that’s just it.

You’re not really building anything worthwhile. At least not over the long term.

You haven’t built a world of your own. The relationship and trust you’ve got with your audience is based on counterfeit beliefs.

As soon as something happens, that bond breaks. And you can be certain something will happen sooner or later if you plan on doing this for 10+ years.

I can talk for hours about this topic. It’s one I’m deeply passionate about. And the sole reason why I'll keep fighting to defend my beliefs. My visions. My world view. And my world.

Yes it’ll be slower. But it’ll last longer and be more impactful.

And since you’ve spent the past few minutes in my world now. Here’s another part of my world. It’s called Simple Money Emails and it’s the one and only email system I use to make sales and keep my readers reading day after day.

Check it out here if that’s something you’d like to do yourself: https://alexvandromme.gumroad.com/l/SME

I received a funny message the other day.

Someone on Twitter saw one of my tweets, which included a banana joke.

She then asked, “Do you like bananas?”.

Uh. No. I don’t actually. Bananas like me.

Jokes aside.

Yes. Yes I do. I’m obsessed and I admit it. They’re the love of my life.

If you’ve been following me for more than a day, chances are you knew this already. I’ve got a thing for bananas.

But this led me to realize an interesting fact.

New people get introduced to you every day. And even then. People who’ve been following for a while might not see all of your posts either.

AND EVEN THEN. People who’ve been following you for a very long time might forget some stuff about you.

Anyway. Long story short. It’s important to keep repeating yourself.

Keep sharing what you stand for. Tell’em what you like and don’t like. You might have told it a hundred times already. But it might be the first time someone heard you say it.

And even then. It usually takes a while for people to register the message you’re trying to convey.

So yes. I love bananas. I’m obsessed with them.

I love film music. I’ve got some weird taste in music overall. I’m not afraid to call people out. I won’t think twice about defending my opinions. I dropped out of uni this year. I would’ve gotten my master’s degree next year.

These are just some facts about me. In case you forgot, or weren’t aware of them yet.

And yes. I love bananas.

With that said.

Did you know I have a course teaching you how to write simple emails that get you paid and keep your readers reading day after day?

You might not have heard of it before. Or even if you did. Maybe you just forgot I had it.

Anyway, go check it out. It’s worth it. Trust me.

Here’s the link: https://alexvandromme.gumroad.com/l/SME