It saddens me to see how people mistreat their email lists.

See, I’m subscribed to a bunch of email lists. Most of them for the content, their value and entertainment. But a few of them simply because of the people who write them.

Either they’re friends of mine or they are other “successful” people who I want to see what they’re doing.

And so many people just disappoint me. Yes, even the “successful” people.

Sure, they might be successful with their Twitter growth or the money they make selling their offers. But that sure as hell doesn’t mean they know what they’re doing when it comes to email marketing.

And it shows.

Some of those people send me a few emails a week, sporadically.

No consistency at all.

One week I might get 2 emails, then none the following week, and then 3 emails the week after. Now although I don’t agree with their method and their chaos. That’s not the worst part.

The worst part is the content of those emails.

“Hey, my course is live, check it out!”, reads one email. Another one reads, “Hey I made this guide for some of my clients, I thought I’d share it with you as well, cheers.” And then yet another one reads, “My client Bob made $5k because of my awesome super magical and out-of-this-world coaching skills, which nobody else can do and he sure as hell couldn’t have done it without me. So get my coaching as well if you want similar results (even though you probably won’t)”.

It’s thrash.

Ok not all the emails I get are that awful.

Some do have something going for them. At least for the first few you get. But after the first 3 emails, you’ll realize that every single email is exactly the same. There’s no variation to it. They’re like a cooked piece of chicken without any spices.

Bland & boring.

I’m not here to bash on these people. I sincerely wish them good luck in their business. But I hope that they pick up their email game soon and improve their craft. Because they’re missing out on a bunch of cash, credibility, authority, and growth.

The good news?

You won’t make any of these mistakes. You’re on my email list after all. You should know better.

Taking it even further.

I’ve taken it upon myself to teach people how to actually write emails that get you paid. How not to be the proverbial piece of chicken. How to stand out, not be boring, and how to keep your readers engaged so they keep coming back every single day and just love to buy from you.

And I’m teaching all of it in my flagship course Email Extraordinaire for an investment so low I should get thrown into a mental asylum, never to step foot in the open air ever again.

But there’s a catch.

I’m doubling the price for my course Friday, December 1st.

My advice? Check it out right now to get it before then.

To get the full details on Email Extraordinaire do this:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Friday December 1st at midnight CET to get 50% off

3. Use code EMAIL at the checkout

(Make sure you see the price change before entering your info)

Here’s the link: https://alexvandromme.gumroad.com/l/EE/EMAIL

I had a big business breakthrough 2 months ago.

I improved my social media growth, my email list growth, my hourly rate, my product sales, and above all, my overall monthly income. Things were going amazingly.

But that turned into a problem.

I got complacent. I stopped reaching out to people, decreased my number of daily tweets, and almost entirely stopped engaging with other people’s content.

For some reason I thought I’d gotten to a place where I could stop putting in the work.

But that was far from the truth.

I’d gained momentum, true. But when you get momentum, it’s important to keep going. Push it even harder. Use that momentum to reach unknown heights. Push it to its absolute maximum.

But I didn’t.

And I felt it as of late. Almost everything was decreasing. So I decided it was time for a change.

I’ll start pumping out crazy amounts of content—like nothing you’ve ever seen before.

40+ content pieces a week, new (or improved) offers twice a month, long-form almost every day, a lot more active conversations with my Twitter followers, hopping on friendly calls again, and re-awakening my consulting business.

I’m even thinking about starting a regular (bi-)weekly space again or just doing a full-out podcast—will look for people who are down to host one together, who knows what becomes of it.

I might even start a short daily video project talking more in-depth about some interesting topics that I’ve learned/discovered that day/week, who knows.

But why am I telling you this?

Well, first of all, accountability. I’ve never been one to make empty promises. I keep my word and so now I just have to do so. I can’t stand people who talk about projects they’re planning or promises they made only to end up doing nothing at all.

After all, your reputation is the most important asset you own.

But secondly, even though I got complacent and my growth completely fell apart, my income didn’t. My income remained stable and untouched.

And that’s all thanks to my email list.

As long as I keep writing my daily emails—which is the one thing I never stopped doing—then my income won’t plummet. I can always reliably predict how much I’m going to earn simply because of my email list.

And it’s crazy how many people, especially creators, still don’t understand the raw power of an email list.

But as a faithful reader on my list, you certainly do realize the power of an email list. The power to keep a stable income. A reliable income as well, which only requires you to spend 20 minutes a day writing a simple entertaining email.

Which brings me to my course Email Extraordinare where I teach you all about how to grow & monetize your email list.

I’ll teach you all the systems I use to get you up and running in no time.

I’m doubling the price for my course December 1st. Check it out right now to get it before then.

To get the full details on Email Extraordinaire do this:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Friday December 1st at midnight CET to get 50% off

3. Use code EMAIL at the checkout

(Make sure you see the price change before entering your info)

Here’s the link: https://alexvandromme.gumroad.com/l/EE/EMAIL

Many months ago, on a random Thursday evening, I found myself cycling back home after a cozy evening of playing chess.

That’s one of my regular weekly activities.

The chess club at the university organizes its weekly club evening every Thursday from 8 pm till 11 pm. I don’t always stay until 11 pm though. It depends on both the amount of work I want to get done the following day and the general vibe of the moment.

I left early that day.

It was still relatively light outside—it couldn’t have been later than 10 pm. There was quite a lot of traffic on the road. That didn’t bother me as a cyclist. I could just continue cycling on the bike line, not caring about all the cars stuck in a traffic jam.

But there was one biker riding his Harley Davidson who got quite bothered by the traffic jam.

I noticed it when he drove off the road and onto the bike line where I was cycling—together with about 5 other cyclists. I didn’t care much about it at first. He drove in front of me and as long as he didn’t knock any cyclists over it didn’t seem to matter much.

Those other 5 cyclists, however?

They cared. They all give him dirty glances and let out subtle, but not so subtle that we couldn’t hear it, grunts. Obviously, the biker’s selfish actions of wanting to skip traffic left a bad impression.

We drove a few hundred meters further when the bike lane and the road started to diverge. The cyclists would continue going straight, while the road itself would make a turn onto the highway.

It’s at this point that the biker realized he had to get back on the road.

There wasn’t much space however. Traffic was still jam-packed, mostly with big freight trucks. Nonetheless, the biker attempted to drive off the bike lane and onto the road.

The problem?

The bike lane was higher than the road. He had to drive off a curb while making sure not to hit any trucks or cars that were in the way. None of the trucks would make space for the biker to join either. They either didn’t see him or—more likely—didn’t appreciate how he tried to cut traffic and just wouldn’t let him.

Either way, the biker drove off the curb at an awkward angle.

He immediately lost balance and fell to the ground, damaging the side of his bike and losing one of his rearview mirrors in the process. The fall must have made quite the impact because the other rearview mirror shattered as well.

Meanwhile, me and the other 5 cyclists were still next to him, witnessing everything that happened.

I was the only one who stopped, waiting to see if everything was alright.

I saw the biker stand back up and remove his helmet. He was an older gentleman. Short gray hair, square face, quite rugged as well. Probably in his mid-50s to 60s.

He tried to get his Harley back up but to no avail.

It didn’t help that the ground on which he fell was also quite muddy and didn’t allow you to get a good grip.

I went over to him to help him pick up the Harley, making sure I was in a safe position and none of the cars nor trucks would hit me. It wasn’t easy, but after some trial & error, again, the mud didn’t make it easy and the bike was heavy, heavier than I imagined, we did it.

I helped him pick up his mirrors and went on my way.

To this day, I think about that interaction often.

It’s one of the most perfect examples of “you get back what you put in” I’ve ever seen. He tried to cheat the system and got punished because of it. Not only did he probably waste more time than by waiting in traffic. He also severely damaged his bike, costing him a lot of money.

Not only that, but he pissed off a lot of other people as well in the process. Resulting in nobody even stopping to help him.

I sometimes think about it, wondering about what would’ve happened if I wasn’t there. Would somebody else have gone back to help him? I’ll never know.

Anyway, let this be a reminder to always be humble, do your work, don’t try to cut corners, and be a respectable human being. Because you’ll get hurt if you don’t.

And speaking about not cutting corners and putting in the work to get what you deserve.

I’m increasing the price of my course, Email Extraordinaire next week.

It’s my flagship course teaching you all about how to write extraordinary emails that make sales and keep your readers reading day after day. I’ll show you my simple process of writing entertaining emails and showing up every single day, so your readers see the effort you’re putting in—and you’ll get rewarded because of it.

To get the full details on Email Extraordinaire do this:

1. Read every single word at the URL below to make an informed purchase

2. Buy it before Friday 12/01 at midnight CET to get it at the discount

3. Use code EMAIL at the checkout

(Make sure you see the price change before entering your info)

Here’s the link: https://alexvandromme.gumroad.com/l/EE/EMAIL

Ascend 101

Lessons about building a one-person business, writing, and self-improvement

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“Alex how do you always have something to write about?”

This is a question I hear often. And it baffles me.

Every week I create 40+ pieces of short-form content and 21 long-form pieces. I’ll also start experimenting with creating multiple threads a week again, maybe even as many as 1 a day for a while.

Aside from that, I’m also creating new offers and writing new modules or rewriting old modules for all of my digital products.

I’m also planning to start writing a novel sometime soon, as well as launching some new exciting offers, forcing me to create even more content on the regular.

Long story short, I pump out a lot of content.

But it hasn’t always been this way.

I obviously didn’t start out this way. I gradually scaled up the volume that I was pumping out. And yet, I’m certain that I could have pumped out the amount of content at a similar level as I’m doing right now—if only I knew about the systems I know of today.

And while one single email isn’t enough to guide you through my whole system.

I can give you 3 tips that help me out tremendously when it comes to pumping out so much content you get messages from people asking you to stop, or others mentioning that you’re obsessed.

But more importantly, all that content will make you so much more money you wonder why you didn’t start doing this before.

So let’s get into it.

1) Use a list

One of the best tips I’ve ever learned was one from Ben Settle.

He talked about the importance of making a list.

More specifically, make a list of all the problems, pains, annoyances, insecurities, and other pain points that haunt your readers, your clients, and every other person in your market.

In theory this list should be endless. An infinite amount of problems.

Because that’s how the world works. You solve one problem, and two more arise. There’s never a point in time when someone would say “That’s it, I’ve solved the last of my problems”.

The only exception could be if you’re in the spirituality niche. But even then, I doubt anyone really gets that far into it.

But let’s stay realistic for a moment.

Simply create a list somewhere and look for problems you know your audience suffers from, then write them all down. Make sure you’ve got at least 10–20 problems to start with. And then just keep filling it as time goes on.

Now take each problem individually and think about 3 tips to help solve that problem.

Then create pieces of content about each tip individually.

Then do it again with 3 different tips.

Already those are 8 pieces of content. And that’s only for 1 problem. Do this for 10 problems and you’ve got 80 pieces of content.

2) Repurpose the hell out of your content

In the previous tip I talked about how to get hundreds of content ideas.

All those ideas would make great articles or emails. But that’s not where it ends.

I can repurpose every single email I write into a thread (or a long form post if that’s more your vibe). If you end up writing a 700-word email, you can turn it into 2 threads.

Then you could repurpose each thread into 4 separate tweets individually. On top of that, you could repurpose each email into a video, a module for a course, a giveaway (I’ve done so multiple times, with great results), or bonuses for future offers.

Combine all those ideas above with all these different mediums and you’re already well over 500 pieces of content from a simple list with 10 problems.

3) Stick to one piece of music

To pump out a lot of content you also need good focus and concentration.

Many people talk about the importance of deep work. And that’s true. The best way to get focused and get your work done is to schedule a session of at least 90 minutes where you’ll be free from distractions and can focus entirely on your work.

Even more, there’s this trend where people talk about “deep work music”.

Which is a good tactic. But most people then end up suggesting you listen to scores from Hans Zimmer. They’ll recommend you listen to playlists of movie soundtracks such as Interstellar, Dunkirk, Oppenheimer, The Dark Knight Trilogy, and Inception.

And while I love Hans Zimmer—and often listen to those exact playlists. It’s not the best advice.

The thing is, there are many different musical pieces. All with different rhythms, speeds, emotions, and instruments.

All of which can turn into a distraction.

The best way, I found, is to pick one piece of music and put the entire thing on a loop.

Whenever I’m creating content (such as this email right now) I pick between 2 or 3 pieces of music and listen to looped versions for 90 minutes straight. The repetitiveness of the music helps you stay focused and pay attention far better and much easier than if you listen to a playlist that switches songs every 2–5 minutes.

(I’m currently listening to a 3-hour Final Ascent loop from No Time To Die, which coincidentally is from Hans Zimmer)

Try it out for yourself next time, and let me know how it goes.

Anyway, those were my 3 tips.

Let me know what you think of them, either by replying or by clicking one of the 3 options below. I’d love to hear your feedback. And perhaps I’ll expand upon this subject another time.

Cheers.

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P.S. Whenever you’re ready. Here’s how I can help you:

1. Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.

2. Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B. And we’ll work on getting you there in the next 60–90 days.

3. Check out my products (free & paid): Ranging from every resource I ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.

There’s no other type of business I’d rather build.

Nothing can rival the freedom I have, the opportunities I get, and the satisfaction I get from helping and entertaining other people regularly. For those reasons I love what I do and would never dream of doing something else.

I call it my passion.

Yet last month, when I announced my Abundant-Client System, I received this message from Eshana—a reader and fellow Twitter content creator who grew a 1,042,690+ subscriber YouTube channel:

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Bro wth.

Can you stop launching so many products ahhhhhhhhhh!

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The response made me laugh.

It also made me think. Is this passion? Or is this obsession? Am I actually doing a lot? It doesn’t feel like I’m doing a lot? So many questions, but no answers.

But then.

A few weeks later I wrote an email about a dream I had. A dream in which I panicked because I completely messed up my email for that day.

To which I got the following reply from another reader, Adam—a digital marketer who’s helping clients set up their funnels and then ghostwrites emails for them.

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You sir, are truly obsessed.

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So apparently, for better or worse, I’m obsessed.

But you know me. I won’t just sit around on my ass all day and complain about my so-called obsession or anything.

No. I’ll get right to it and show them what obsession truly looks like.

So I whipped up another offer for you:

Ready, Set, Email.

This is a one-time offer. I’ve never offered this before and I’ll never offer it again.

It’s a 60-minute call where we'll go over everything I do regarding emails and how to make it work for your business.

From finding ideas to talk about, to coming up with stories to tell, when to write what types of emails, how often to email, how to effectively & efficiently write your emails, turning your boring old text into entertaining & persuasive emails your readers can't get enough of, and making sure you're actually getting paid for the emails you send—whether that's by selling products, doing affiliate marketing, getting clients, or coming up with new offers every single week (made easy by the emails you write).

As you can see, the offer is vast and all-encompassing.

I've written over 180 sales emails, grown my list to hundreds of subscribers, and get paid reliably and consistently while doing so—and I can teach you how to do the same.

And before you come to me with “Oh but I’ve never written an email before”, “I have no experience”, or “I’m not a good writer”.

Good.

That means this is just what you need. This is perfect for you to get started, to learn what actually matters, and what to focus on to make this a success for you. Because you can do this, no matter you’re skill level.

How do I know?

Because I’ve done the same. I’m not native English. Just a couple of months ago I hadn’t written a single sales email in my life. I didn’t even have any writing experience whatsoever. But I still made it work.

So yes. This will work for you. It doesn't matter who you are or what market you're in.

And even if you’re more advanced, this is for you as well.

We’ll get into the nitty-gritty of stuff and look at how to structure your emails to make them perform even better. We can talk about how to pump out more content, more offers, more of everything, in less time, and get paid more as a result.

No matter if you’re obsessed like me or just want to get started.

This is an opportunity you can’t pass by.

Here’s the link to book your call: https://calendly.com/alexvandromme/email

P.S. You might be wondering why I’m doing this one-time offer and why I’m offering it so cheap.

And good question.

So full transparency, I’ve been heavily working on my email course, Email Extraordinaire. Been changing the modules, making them better every iteration, cleaning up the fluff, making sure I explained everything clearly, and just perfecting the product as a whole.

I also plan on increasing the price of my course at the end of this month—more about that next week.

And to make sure I’ve got everything just right I want to get some more experience working hands-on with you and other clients to see what the main questions, struggles, and concerns are when it comes to email.

The last thing I want is to leave out a super important module or poorly explain some topic simply because it seemed logical to me.

So that’s why I’m doing this offer.

It’s not going to make me rich, far from it, so book your call while you can and let’s level up your email game.

Here’s the link again: https://calendly.com/alexvandromme/email

The first bit of inspiration for my future novel just came to me.

I knew I wanted to write fiction but didn’t yet know about what. But as I was sitting in my living room yesterday, doing absolutely nothing, it came to me. Completely out of nowhere.

So, what’s my novel going to be about?

Vikings.

That’s it. That’s all I’ve got so far. Perhaps even just 1 Viking.

Yes, one big Viking dude in a completely foreign world, a fantasy world—this is my second piece of inspiration, which I gained while writing about the first.

The last thing I want is to limit my creativity and adhere to historical accuracy.

Maybe I’ll add historical details to the design of the character, or some references here and there, but nothing is forced.

If I want to have my viking dude steer a spaceship with one hand, blasting through hordes of undead alien kangaroos, while eating a banana in the other hand, then so be it.

It’s funny that it took me so long to get this little piece of inspiration.

I’ve talked about how I’m constantly listening to Viking-themed music as of late and absolutely love the feeling and the vibes connected to everything Nordic. And don’t get me started about Norse mythology. That’s simply awesome.

I don’t care who you are. Everyone loves Norse mythology—some just don’t know it yet.

On to the pitch for today.

Now, you might be thinking “how is Alex going to pull this off? What’s the connections between his viking-novel inspiration and business?”

And you know what, great question. There’s absolutely no connection. Yet it’s entirely connected as well.

In fact, everything is always connected. Don’t believe me? Just watch.

You see, it’s all about freedom.

I have the freedom to design my own world, create my own characters, come up with my own backstory for my viking dude and the quest he has to go on. Hell, I have the freedom to write about this in my email and make you read all of it, while still making my business work and getting paid.

That, my dear banana lover, is absolute freedom.

There’s simply no better feeling than this. And it’s easily achievable by building your business the right way.

One of the aspects of building your business the right way is building your email list and making it a centerpiece of everything you do.

(Did you see how I, in my not-so-humble opinion, masterfully bridged the gap between viking dude and business?)

So if you dream of building your own business where you’re free to do whatever you want and get paid doing things you enjoy, check out my course Email Extraordinaire that’ll get the email side of your business up-and-running in no time here: https://alexvandromme.gumroad.com/l/EE

I went quizzing yesterday with 4 of my closest friends.

It’s the first time I actually participated in a semi-professional organized quiz with fancy prices and all—or at least as far as I can remember. And so I didn’t exactly know what to expect at first.

I know my general quizzing knowledge isn’t the best.

I can’t be bothered following sports, mainstream media, politics, or anything else that most quizzes ask questions about so I knew I was in for a wild ride. Still, out of the 54 teams that participated we managed to secure spot 23.

That’s in the upper 50% and good enough for me.

Truth be told. I didn’t know anything at all—as you might have expected from the headline of this email. It was mostly my friends who knew and answered all the questions. I was simply there for the socializing, the entertainment, and the vibes.

And when I think about, that’s pretty much all I do in business (and most of life) as well.

I’m not the greatest marketer, nor am I an out-of-this-world copywriter, funnel builder, offer creator, storyteller, or even coach/consultant.

Far from it.

But what I do have is the ability to enjoy what I do, pump out content that’s good enough, and make everything work and turn out all right.

You could say I’m here to build something that allows me to focus on the socializing, the entertainment, and the vibes.

And that’s a superpower.

While most people are out there hustling and putting in countless hours, needing to succeed, and not getting enough sleep because they’re not growing fast enough, not earning well enough, or simply not achieving what they see 1% of creators achieve and imagine that must be the ‘standard’ or else you’re not suited for this type of work.

Well that’s a pathetic way to live and build your business.

It’s taking something that’s fun, enjoyable, and sustainable, and turning it into another job where you can’t wait until your workday is over.

That’s not the business a smart bananaman would build.

How’s this possible you ask?

Well, I build my business, offers, content, and everything else around my email list. And if you’d like to learn how you can build your own email-and-freedom-focused business, then click the following link right now: https://alexvandromme.gumroad.com/l/EE

A recent hobby that I picked up this year is bouldering (rock-climbing-ish).

I’ve been loving it so far. It’s a lot of fun, and it’s good physical training as well.

There’s this saying (no idea who came up with it) that you need multiple hobbies. One to make you money, one to keep you fit, one to keep you creative, and so on. I can’t remember all of them but there were about 5 or 6 of those.

And so bouldering is definitely a great fit—alongside regular old gym—to keep myself fit & healthy.

The thing is, I hadn’t made much progress in my climbing ability during this past year.

That’s until now when I started taking things more seriously, actively searched out information, lessons, and coaching videos about how to actually improve my technique, and got a lot more excited about it.

I went bouldering just yesterday and completely smashed my previous best climb.

I also completed a few others that I probably could’ve completed earlier, but it was a LOT easier this time around.

Another aspect that played a big part is that I went bouldering together with a friend who’s a few steps ahead of me. He gave me some tips and guidance along the way when I got stuck on a certain problem and encouraged me to keep going.

And I realized this isn’t all that different from business—or anything else in life for that matter.

If you want to make quick and efficient progress, getting help from people a few steps ahead of you is one of the biggest cheat codes.

It can save you days, weeks, or even months of trial & error.

And it’s exactly for that reason that I love providing my consultation calls to people. I want to see you succeed after all. But sometimes you don’t need a 3-month long coaching package, yet you still want to speed up your progress by an extreme amount.

Well, a quick consultation call is the solution.

I’ll help guide you along, give you some quick guidance on possible mistakes you might be making—ones you don’t even realize—and things you can focus on for the next weeks/months to make tremendous amounts of progress.

I’ll help you remove all the doubts you have and create a simple roadmap for you to follow so you’ll never get lost, not knowing what to do for weeks/months after the call.

Check out the link here if you’re interested: https://calendly.com/alexvandromme/clarity-call

P.S. I need to share something more. There’s a catch.

You see, I don’t work a lot. You should know this by now. I love talking about my 3-hour workday. And on top of that, I don’t even do consultation calls every day. I only reserve 2 days for consultation calls, and on top of that I only take 1, sometimes 2, calls each of those days.

I’m telling you this because my consultation get booked fast whenever I promote them.

So if you don’t want to wait 2–3 weeks to hop on a call. Then I’d advise you to take action quickly and secure yourself an early spot while they’re still available.

Once again, here’s the link, click it now or I can’t be held responsible for the slots that remain: https://calendly.com/alexvandromme/clarity-call

Yesterday I talked about a hidden and useful gem I found in Scientific Advertising.

Well, I found another one.

In fact, it’s a gem so utterly valuable, so amazingly simple—just the way I like it—and yet so insanely under-used.

Or at least under-used in its potential.

I’m betting my entire family’s net worth on the fact that you haven’t been using this principle to its fullest.

To add on to it. I’m also betting that if you actually pay attention, if you actually take the time to practice this principle and apply it, you’ll start to see so much more business coming to you, so much more growth, sales, and clients, that just making a waitlist won’t even cut it. You’ll be forced to increase your prices 5x just to keep your waitlist from overflowing. You might even start to hate me for making your life so busy and so stressful from all the work I’ve been giving you.

Anyway, I warned you.

If you still want to continue then go ahead and read the following paragraphs.

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“Used the world over” is a very elastic claim. Then one advertiser said, “Used by the peoples of fifty-two nations,” and many another has followed.

One statement may take as much room as another, yet a definite statement be many times as effective. The difference is vast. If a claim is worth making, make it in the most impressive way.

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‘If a claim is worth making, make it in the most impressive way’. Again. It sounds simple, yet it’s rarely applied.

Here’s an example:

How often have you seen/read “We work with a satisfaction-based guarantee. If you’re not happy with your investment after 30 days, we’ll happily refund you.”

Compare that with “We work with a satisfaction-based guarantee. If you don’t completely fall head-over-heels in love with our service, in fact, if you don’t get ADDICTED to it so much that you’ll rather beat a stranded newborn seal to death with nothing more than a baseball bat and your fists instead of giving up our service, well give 100% of your ENTIRE investment back to you, no questions asked, not even about the seal.”

Now, alright, that example might be pushing it for some people—credits to Alex Hormozi for that example by the way—but you get the point.

Don’t back down when making claims.

If you’ve got proof, if you’ve got data to share, or if you simply offer amazing deals, then make it sound amazing. It might not sound like much to you anymore, but that’s because you’ve gotten used to it. Your own offer is the standard.

Remember that it’s not so much the case for other people.

Tl;dr: get out there and make some damn impressive claims.

This leads me to share something about my consultation/clarity calls.

They’re 60-minute calls in which I help you 1) get more clarity about a topic 2) teach you as much as I can about a topic to help you continue and 3) build a personalized roadmap that will get you from where you are to where you want to go in about 30–60 days.

If that sounds interesting to you, you can book your call here: https://calendly.com/alexvandromme/clarity-call

But in case that didn’t get you over the fence yet, let me share an interesting fact about those consultation calls of mine.

Unlike most online business wannabes and guru fanboys would advise (even though they don’t have any experience with it themselves), I don’t have a guarantee.

Nothing to get your money back, nothing to make me work longer, nothing to give you extra for free, nothing at all.

Why?

Simple. Because I know it works. I know it’s effective. I don’t have to offer a guarantee to get more people to take me up on my offer. Most of the “guarantee scouring people” are freeloaders looking to take advantage of you anyhow.

How do I know it works?

Because I have a 100% satisfaction track record so far.

I started offering these calls all the way back in March and have kept doing so for the past 7 months—that’s over 210 days or over 30 different calls with all sorts of people from different backgrounds in different markets and unique problems and solutions.

None of them were ever unsatisfied.

In fact, a lot of them even told me they thought it was a steal and would happily have paid more for the level of service (and content) they got.

Anyway, enough boasting around.

I’m doing consultation calls, I can help you get past your obstacles, help you grow, monetize, and automate, teach you how to approach certain decisions, show you how to build a one-person business optimized for freedom, and get you clarity wherever you need it.

If that sounds like something you’d be interested in, then check it out here: https://calendly.com/alexvandromme/clarity-call

This year, I went from not even having a bookshelf to having one filled with close to 70 books.

Of course, I haven’t read all of them yet. It’s too much fun to keep buying new books and building a collection that you’re looking forward to reading.

But I have read most of them.

That said, a practice that I’ve been hearing multiple preach over and over again is to re-read the best books in your collection.

The reasoning here is that you simply can’t remember (or apply) every single thing in the book.

Some topics are too nuanced, and there are too many intricacies that you won’t completely understand—or even notice—when reading it for the first time.

A book I recently picked up again is the old and classic Scientific Advertising by Claude C. Hopkins—a book praised by David Ogilvy, who’s commonly called the father of modern advertising, as a book everyone should read at least 7 times before they’re allowed to get into advertising.

Hopkins originally published the book back in 1923, but it has a lot of hidden gems that are still applicable to today’s age.

You can find one such hidden gem in the following paragraphs:

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The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, “Hey there, Bill Jones” to get the right person’s attention.

So in advertisement. What you have will interest certain people only, and for certain reasons. You care only for those people. Then create a headline which will hail those people only.

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It sounds so simple.

Yet so many people overlook this simple fact. They want to appeal to anyone and everyone, get as many views and clicks as possible, not realizing that they’re shooting themselves in the foot.

Who cares how many people read your email, your sales page, or your ad?

What really matters is how much-qualified people read it, click it, and ultimately buy whatever offer you’re selling. Another reason why I keep saying that open rates don’t matter and you shouldn’t worry about them.

This brings me to my offer which, just for today, I’ll call:

Ascend Your Business: A program for creators, coaches, consultants, or (digital) product sellers to scale their business to $5,000/month

What’s the deal and how does it work?

It’s a program where we’ll work closely together. We’ll work on improving your offer, lead flow, client acquisition, and the productizing of your ideas.

I created the program to work best in a 3-month timeframe, but you can choose to take part for as long or as short as you’d like. You can get started for a simple investment of just $250 for the first week and cancel any time you see fit.

Places are limited, not because I can’t take on a lot of people at one time, but simply because I don’t want to. I value both my free time and the amount of high-quality attention I can give you.

For that reason I only work with 3 people at once.

If any of this sounds interesting to you, simply reply back to this email with ‘Ascend’ and I’ll hit you up to enroll you so we can get scale your business.