Yesterday I sent quite a long email titled How James Cameron wrongly handled objections in Avatar. The email turned out to be 1,213 words long.

And most of the email was me talking about the Avatar film series and how Cameron failed to fully explore the topic at hand. Which, considering it was his medium for political commentary, backfired on him by letting his message go to waste and not have the impact he wanted.

But here’s the thing. For all those 1,213 words. Only the last 5 sentences had something to do with business. All other sentences were me critiquing a film I saw.

If you would solely listen to the content creation advice on Twitter, this email would’ve been a total failure. There wasn’t enough “value”. (whatever that means)

If you’d ask most self-proclaimed gurus, copywriters, or sales experts, this email would’ve been a total failure. What good would it do for me to talk for such a length of time about a topic that, presumably, doesn’t help me make the sale?

It should’ve failed according to all the advice you hear.

But yet, it didn’t.

In fact. I got more clicks and more replies than my average emails. It was 2 to 3 times as long but people seemed to love it.

And I know why.

I’ve used this same principle multiple times. And it’s always gotten better results than any of my other emails.

It’s a method so powerful that I can predict how much clicks and engagement I’ll get from it. There’s no guessing. It’s not even hoping that it’ll do well. I just know it will.

And above all. It’s a method anyone can use. It’s not something special about me. I’m nobody special after all. Anyone who knows and understands the underlying principles of this method can accomplish the very same thing.

No unfair advantage required.

You might think this sounds suspicious, and I understand. I would be wary as well if somebody else would be making the same claims as I am right now. But let me assure you. There’s nothing fishy going on. There’s no lying, no manipulating, no mind-hacking, no fraud, no scamming, no nothing.

I build my business on honesty, transparency, and virtuousness. Those are the values that make up my brand and how I do business. I previously talked about what I thought of people who lie and manipulate to get more engagement, more money, and more growth. That’s not me. The most important currency you have is your reputation. And I’m very clear on where I draw the line.

So if I’m telling you about a method, a principle that made my last email bound to be a success, then you better know it’s one hell of a principle anyone, even you, can use and get the same results.

You’re probably wondering what the principle is right now. But it’d be boring if I were to just tell you, wouldn’t it?

Instead, let’s play a game.

Think about what I told you in this email. Go back to the previous email and read through it again rapidly. Try to see what’s happening.

If you then think you know, reply to this email with what you think the method is. I’ll get back to you sharing whether you’re right or wrong.

I’ll even give you a hint: it’s got nothing to do with the length of the email. I could’ve done the same with a 200-word email.

And if you can’t wait any longer and just want to jump in and learn all about the magical principles of email writing. Then check out Simple Money Emails here: https://alexvandromme.gumroad.com/l/SME

I’m a big fan of Avatar by James Cameron.

The film with the blue people. Not the series about the 4 types of benders, although I love that one as well.

I’ve been a big fan of the first film ever since it released in 2009. I still remember how hyped 9-year-old Alex was after first seeing the film. The whole film was set in such a lively world, the universe was constructed perfectly, and an insane amount of money went into production, mostly toward world-building.

It was mind-blowing how amazing of an experience it was to watch that movie for the first time on the big screen. It truly was a moment I could experience for a second time.

So when last year the second film Avatar: The Way of Water released, you just know I had to see it. And so I did. It was a good and entertaining film, don’t get me wrong. But it wasn’t a masterpiece. Far from it.

The visuals were there. The world was, once again, amazing. The music, oh don’t get me started on the music. If you know me, then you already know how much I can geek out over film music. I truly love the music. They did a great job with that.

But it’s the story that felt flat for me. The writing could’ve been a lot better.

And there are a lot of improvements to be made. From pacing to consistency, plotholes, and overall dialogue. But that’s not what I’ll be talking about today.

Let me also add how it wasn’t all bad. There was a lot of good writing as well. Wordbuilding, especially creating a believable world, takes good writing, and they nailed that one.

But the thing that troubles me is this.

You should know that James Cameron made the series into a political commentary.

The argument Cameron makes is how bad greed and consumerism have gotten in today’s day and age, as represented by the humans in the film. And how we should reconnect and live in harmony with nature like the Na’vi are doing.

The human faction wants to destroy everything that lives and breathes on Pandora (the planet where the Na’vi lives) so that they can mine a rare and valuable ore that’s suitably called ‘unobtanium’. And they’re doing all of this purely for profit.

Now. here’s the thing. Consumerism is having an enormous effect on the planet. Animal species are going extinct. Lots of beautiful places on Earth are being destroyed. We aren’t in tune with nature anymore. Most people don’t even blink when they hear that another 1,000 new animal species are now endangered.

There’s nothing wrong there. And many people agree with those statements. It seems like the messaging Cameron made in Avatar should resonate with people—except it didn’t.

And that’s because of the bad writing.

The short story is this: Avatar is propaganda. Let me explain.

Here’s the definition of propaganda: “information, especially of a biased or misleading nature, used to promote a political cause or point of view.”

James Cameron’s Avatar is highly biased because the problem isn’t being explored well enough.

Let’s look at some examples:

• All humans (except for the 4 main characters or something) are pure evil, don’t have any regard for nature or animal lives and gladly engage in killing and genocide

• All Na’vi are perfect, virtuous, and noble creatures. Nobody does anything wrong and they all work together as one harmonious group in tune with nature and morally superior.

• The only reason humans want the unobtanium is for pure profit and nothing else

James Cameron makes shows his message yes, but he doesn’t explore it. He shows the good things about the Na’vi, and the bad side of the humans. He entirely disregards the bad side of the Na’vi and the good side of the humans.

Imagine these situations:

• The humans still kill and do everything for unobtanium, but instead of doing it for pure profit, they need it to save the Earth or keep their space fleets (and all the people on it) alive

• The Na’vi are still in tune with nature and protect both fauna and flora as good as possible, but they sometimes attack other Na’vi tribes and take prisoners to turn them into slaves

That’s what exploring is. You take an idea and you fully explore both sides. The good and the bad.

Because right now? It’s simply too perfect. The audience can’t relate. People think that when something seems too perfect and has 0 flaws whatsoever, it’s probably fake. And rightly so, that’s what you should think.

This is the audience’s objection to Cameron’s idea. An objection to what he’s trying to sell them. An objection to his offer.

And this isn’t unique to political commentaries or films. This is a true objection to every single offer out there. Even to yours.

How do you solve that objection?

Be honest, be transparent. Your offer probably isn’t for everyone. It won’t magically solve all their problems. So just say so.

Tell people what your product does good and who it’s for, but also routinely mention who shouldn’t buy your offer. What your offer doesn’t help people do and where it potentially lacks a bit.

If you want to sell your offer, then it helps to point out the flaws. After all, nobody buys something that’s trying to come across as perfect.

Something else that helps you if you want to sell your offer, especially if you want to sell it through email, is my course Simple Money Emails.

I’m not going to tell you what’s so great about it and how you can easily get paid every single day by writing simple emails and keeping your readers engaged.

No. Instead let me tell you who this isn’t for. This isn’t for you if you don’t like to write. My system relies on writing. I send emails every single day. If you tolerate writing and only want to send an email once a week, then this isn’t for you.

It also won’t teach you how to set up email sequences. That’s not what it’s about. First of all, I don’t use any email sequences myself, not yet at least. I don’t have experience with it, let alone gotten results with sequences. So I won’t act like I know all about it. With that said, you’ll find 0 modules, tips, tricks, or anything else related to email sequences.

This isn’t a one-and-done system. It’s not an “automated cash machine” and “get rich quick” course, a marketing angle other creators like to embrace when it comes to email courses.

No it’s none of that. It’s the most important methods, frameworks, and rules/guidelines of selling through email. It teaches you the fundamentals in a clear and step-by-step manner that I haven’t seen other courses do.

It allows you to make money every single day through writing emails that take you 20 minutes to write, grow your list, keep your readers engaged, and live a free life. No hassle, no “money while you sleep”, no fancy stuff.

If that doesn’t sound like anything for you, then don’t get it.

If it does sound interesting to you, then check it out here: alexvandromme.gumroad.com/l/SME

Some workmen from the city knocked on our door today.

Apparently they’re working on some electricity stuff of which I don’t understand anything. Replacing old cables with new cables and upgrading the grid or something, I have no idea.

What I do know is that I won’t have any electricity for today.

This made me realize something extremely important.

Something I’m grateful for.

You see, for most people. Most entrepreneurs or self-employed people. This would mean a disaster. They’d have to go someplace else for internet. To work on their business, join all their meetings, do their work, and whatnot.

But not me. I now write an email every single morning and I schedule it for later in the day.

I schedule all of my tweets once a week. I try to engage a bit on Twitter, but even if I'm unable to do so, that doesn't affect how much I earn.

Even if my electricity were to go out unexpectedly. Almost everything is automated.

I would still live my life the exact same way. I'm not dependent on whether or not I have power at home. And that's something to be grateful of.

It also means I can go on vacation whenever I feel like it. All I have to do is work a few hours before and schedule everything for however long I plan to go on vacation.

I can run my business with nothing but a phone in my pocket. I'm even writing this email on my phone right now.

There's really no limit to the level of freedom you can get by building your business in a way such as this.

And everyone can do it.

Here's all you need to do:

1) Dive deep into topics you find interesting

2) Talk about those topics in an entertaining and valuable way on social media (choose 1 platform to build on)

3) Create an email list and talk more in-depth about those topics

4) Drive traffic to your email list by heavily promoting it on your chosen social media platform

5) Create an offer that helps solve people's problems regarding your chosen topics and promote it daily through your email list

It's not glamorous, it's not fancy. But those are the fundamentals. And as any expert would tell you, the fundamentals are the most important parts of any business.

And if you're interested in building a similar business, one that's optimised for freedom & pursuing your curiosities. Then look no further than today’s offer Simple Money Emails.

It teaches you the ins and outs of the exact business model I use. Allowing you to get paid even while some workmen decide to cut off your power, or when you feel like you want to take a vacation.

Check it out here: http://alexvandromme.gumroad.com/l/SME

I’m revamping my daily schedule today.

Before today I used to write my daily emails sometime before they were supposed to go out. Most often half an hour before, so I had some time. But no sooner.

Well, that changes today. I always schedule my emails to go out at 3.12pm my time. But what time is it currently? When am I writing this?

Early on in the morning. It’s currently 7.39pm as I’m writing this email.

My business philosophy has always been to build a business that does not need more than 3 hours a day of work. Part of that also comes down to good time usage and productivity.

I’ve always had the habit of starting my day as soon as I wake up. As I’ve told multiple times already. I wake up and write for at least an hour, mostly on content, new modules of courses, or general things I’m working on. But for some reason I never included writing my emails in this ritual.

So now I am. I’m hoping that this will increase my productivity, free up more of my time throughout the day, and allow me to write more quality emails for you as well.

I’m not trying to claim like I’m some productivity guru or anything. Far from it. I barely know anything about it.

I’ve read both Deep Work and Atomic Habits once and I use Obsidian as my note-taking app. But that’s about it.

I’ll never claim to know be some sort of expert if I’ve never truly experimented with something myself. The amount of books I read about a topic doesn’t make me an expert if I never applied them.

Something I have extensive experience with however is Twitter monetization.

Do you want to monetize your Twitter audience but have no idea what to do or where to start? No worries I’ve got just the perfect thing for you.

Imagine if we were to hop on a 60-minute call where I’ll first ask you about where you’re at currently, what your goals are, and what you’re struggling with.

Then we’ll take a look at how to get you from where you are to where you want to be. We’ll create a personalized roadmap that you can use to reach your goals in the next 1–3 months as effective and efficiently as possible.

I’ll share some of my methods and frameworks regarding creating your offer, getting leads, making sales through your emails, and closing clients either on a call or in the DMs.

At the end of the call you’ll have full clarity and confidence regarding Twitter monetization and you’ll be well on your way building your business and earning a full-time income.

Does that sound interesting to you?

It does?

Fantastic. Then click the link here to book a call at a date & time that best suits you: https://calendly.com/alexvandromme/clarity-call

Ascend 101

Lessons about building a one-person business, writing, and self-improvement

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While commenting gets the most love from people on Twitter. It’s by far not the only method you can use to get more eyes on your content.

Let’s talk about some lesser-used tactics you can employ to grow your account.

Warning: you shouldn’t mindlessly use all of these. Some are controversial and people don’t like talking about it. But they do work.

I’d suggest using as many growth methods as you can if you are below 500 to 1,000 followers.

After that it’s up to you to decide how much they’re worth it.

Method 1) Liking posts of small accounts

This one is a fun and easy one to do. It barely takes any time to do. It is less powerful than comments. But the ease of use and quantity you can put out more than makes up for it.

What you’ll do is go to a big creator with the audience you’d like to have. Click on their follower list. Now go to the accounts of those followers and like 1–2 of their most recent posts.

That’s it. It doesn’t get easier than that.

This works for a few reasons.

Most people on Twitter are either consumers or very small creators. They barely get engagement. If any at all. They are also obsessed with getting notifications. Their brain lights up whenever they receive a like.

Now when like a post of theirs. They’re bound to see it. They’ll be interested to see who you are and click on your profile.

They'll follow you once they see you’re a creator (because you’re in a niche they’re probably interested in).

This works better the more followers you have. Social proof remains king. But don’t panic. Someone with 1,000 followers looks like a celebrity to your average Twitter user.

Method 2) Mention big creators in your threads

This one is self-explanatory.

You can write threads and tag bigger creators in them. The pre-requisite is that your thread has to be related to them in some way shape or form.

This can take many forms though:

• Do a breakdown of someone’s content/launch/email/funnel/whatever strategy.

• Talk about a topic that interests a bigger creator and refer to their opinion

• Write a thread about your experience with a free/paid service/product of a creator. Give your honest opinion and share what you learned.

• Tell a story about yourself and reference how a bigger creator made an impact on you.

The end goal is the same.

You’re hoping for them to interact with your post. Whether that’s a like, a comment, or even a retweet. This will boost your post and get you in front of a bigger audience. Yes even a like from someone with 300k+ will do a lot.

There’s also the other added benefit of them starting to recognize your face. This will allow networking opportunities. Befriending a big account will speed up your growth process a lot.

Method 3) Sending DMs

Nothing screams networking more like sliding into someone’s DM.

It’s the bread & butter of making lasting connections with people. There’s a lot to go over when it comes to sending DMs. I have an entire module dedicated to the art of sending DMs.

But the basics are nothing more than:

• Be human

• Be friendly

• Don’t expect anything

• Help them out for free

• Show genuine interest

If you can do those things. Great.

You’re already much better than 95% of Twitter users.

Seriously. You won’t believe how many people send me “Hey, love your content. Let’s connect!”. Or even a plain “Hi!”. Don’t do this.

You have to imagine how many DMs bigger accounts get daily.

Be refreshing and try to stand out. Don’t bore people and don’t drain them of their energy either.

Method 4) Follow/unfollow

This one is controversial. But it works. At least early on. Do this if you’re under 100 for sure. Your aim is to get to 100 ASAP.

Whether you keep doing this until 500–1000 is up to you.

Now how do you go about it? Who do you follow? How many people? And for how long?

Let me start by saying there are no strict rules surrounding this. All I can say is how I did this at the start. (Yes I did do this until around 500 followers or so)

Who do you follow?

Everyone who engages with other creators in a similar niche. Go to the latest tweet of one of your favorite big accounts. Check the comments, likes, and RTs. Follow them.

How many people can you follow?

There’s a limit on how many “un/follow” actions you can take daily. They set this to(at the time of writing) 50–80 daily. Exceed this and you’ll likely get restricted. Maybe even fully banned. Do be careful.

Know that this limit counts for both unfollows and follows. So if you follow 50 people and unfollow 50. That’s a combined 100 actions. Do this for a few days and you’ll be sure to get banned.

How long do you follow them?

At least a week. Follow/unfollow is against Twitter’s TOS. If you regularly follow and unfollow people in short bursts. This will trigger Twitter’s security measures and you will get banned.

A good way is to follow 10–20 people every weekday. And keep the weekends to unfollow around 50 people. (Unfollow the people you have been following for at least 7 days only)

Early on (0–100 followers) your follower/following ratio doesn’t matter all too much. But once you’ve passed that. It’s good to pay attention to it.

Don’t end up following 800 people while only being followed by 120. 250 following/120 followers is still alright. There is no right ratio. Use your common sense and determine for yourself whether yours is too high.

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P.S. Whenever you’re ready. Here’s how I can help you:

1. Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.

2. Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B that’ll get you there in the next 30–60 days.

3. Check out my products (free & paid): Ranging from every resource I ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.

A few months ago, a loyal reader of my emails asked:

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“Hey Alex do have any resources on how to grow & monetize an email list? Or any recommendations I should check out?

I want to start my own and would love some advice from you to know where and how to start.”

===

At the time I responded with a simple answer talking about the tools I use and what kind of email I had the most success with so far. I also mentioned how I was in the process of creating a resource of my own on that exact topic.

Fast forward a few months, and it’s here—my course Simple Money Emails.

This course teaches you 7 benefits of email, the 3 steps to create your email list, 6 rules to write a welcome email, 6 methods to get new subscribers every single day, the power of storytelling, 6 rules to tell great stories, how to keep your readers engaged no matter how long your email is, the best 4 types of subject lines to get your emails opened, the only email formula you need to get people to buy your products and keep them wanting to read more day after day, 7 additional methods to earn money with your email list (even if you don’t currently have an offer), the pro’s and con’s of every standard frequency type of emails and the one that stands above all of them, the 4 best-performing email types to send (and how to write them), and an in-depth guide on the exact structure you need when writing long-form email articles to keep your readers engaged, entertained, and educate them to point of wanting to buy your services.

And that’s not even all of it.

Did I overdo it? Probably. Could I have made more money if I had spent less time on the course and instead spent my time on other things? Most definitely.

But am I proud of what I created? Absolutely.

This is my life’s work so far. This is my one true masterpiece. I’ve spent many hours, days, and full months on this.

I’m proud of the effort I’ve put in. I’m proud of what the course has become. And I’m proud of the results it’s gotten for both me and other people.

It’s everything I do.

It’s all there, waiting for you to claim it.

Check it out here: https://alexvandromme.gumroad.com/l/SME

Back when I was 15 I overheard this fun fact about denim.

Apparently standard denim jeans would be fire resistant or fireproof. (I don’t know the difference)

This sounded crazy to 15-year-old Alex.

I used to wear jeans only. Nothing else.

I had filled my closet with jeans. Which is funny if you think about it because I barely wear any jeans today.

But still. Jeans? Fireproof? I couldn’t just believe that without testing it out myself, could I?

So little old me devised a genius master plan. Or something like it.

Me and some friends from school at the time wanted to do a ‘scientific’ experiment and test the hypothesis that jeans are fireproof.

This was our plan:

I would take my jeans, spray them full of deodorant, and light them on fire with a lighter. Sounds simple enough right?

But here’s the thing. I was at school. This was during our lunch break.

I obviously didn’t bring separate jeans with me. I was wearing THOSE jeans.

So there I was. Spraying my jeans with deodorant. How else would we light it after all? We had to REALLY test it.

So here it went, I had my lighter ready.

3.

2.

1.

Fire!

Immediately my jeans lit on fire. Everyone looked at me and we were all equally amazed, “Wow! Fire!”.

So cool I thought.

But then it got hot. REALLY HOT!

My legs were burning, obviously. Why didn’t I think of that?

I panicked because I was literally on fire. So I did the only thing I could think of.

I pulled down my pants and got out of them as fast as I could. There I was. In the middle of my school, in my underwear because my jeans were on fire.

After taking of my pants, we immediately stopped the fire and that was that.

I had some burns on my legs, but not much. Just first-degree burns.

My jeans had blackened in some spots, but that was about it. They weren’t really damaged.

So in the end, it turns out: my jeans were fireproof…but my legs weren’t.

But I learned something that day. I learned experiments can cause harm. Especially if you don’t know what you’re doing.

Sometimes it’s better to learn and accept the lessons others have discovered before you.

In this case my legs were burned. But in business? Imagine the damage you could do by not learning from others and having to discover everything for yourself?

How much money would you miss out on over a month? A year? 10 years?

How much, really? $10,000? $100,000? $1,000,000? $10,000,000??

I’m not quite sure. But it’s a lot, let me tell you that.

But luckily for you, you don’t have to discover everything for yourself.

I did the testing and experimenting for you. I’ve been writing emails for 7 months now. I’ve written plenty of emails that made sales. And so many more that didn’t.

I now know which ones bring results, which ones don’t, and most importantly, I know why.

And if you want to learn how to get paid by writing emails, check out my course Simple Money Emails here: https://alexvandromme.gumroad.com/l/SME

Here’s a quick tip for you.

Yesterday I posted a short tweet. Here’s what it said.

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Are you a creator who’s ready to take their one-person business to the next level?

DM me ‘Ascend’.

I’ve got something you might find interesting. (Not free)

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It got 9 likes, 1 comment, and a few hundred impressions.

But most importantly: it got me 3 DMs.

3 leads I’m currently talking to. And it looks promising.

Do with this information as you want.

Yes, I meant what I wrote in the subject line. I’m not joking.

Do you know how people often post a tweet like:

“Unpopular opinion: [insert a popular opinion]”

Yeah, this isn’t one of those. This is by far one of the most unpopular opinions I’ve ever expressed.

And I’ve been getting attacked for it every single time that I said it.

But you know me. So you’ll know that 1) it doesn’t bother me. I’ll stick to my beliefs and I’m not afraid to get attacked. Neither am I afraid if people will unfollow me for it. If you can’t handle different perspectives, that’s one you.

You'll also know 2) I don’t say stupid shit without thinking about it. I’m here to inform, explain, and entertain.

So let me explain why I say tracking email open rates is a waste of time. Or at least mostly.

First of all, the biggest factor: You’re not in business to get your emails opened, are you? You’re in business to make money. And don’t try to be humble and say you just want to help people. We’re all in it for the money. It doesn’t mean you can’t do good. But we’re still here for the money.

So what does that tell you? Well if you had to choose between making $100 per email while having a 50% open rate or making $1,000 per email but having an open rate of 12%, which one would you choose?

Right. The second one, of course. No doubt about it.

That tells us we’re optimizing for sales, not for opens. Which is a big and important distinction to make.

“But Alex, if you increase your open rate from 12% to 50%, wouldn’t you make more money?” In theory yes, in practice no.

This is something I first learned from email marketer John Bejakovic who shared his odd discovery that all his emails with the highest profits had the lowest open rates. A discovery I share as well.

Why does this happen? Well who knows? There are (and could be) multiple reasons.

One of the most logical explanations has to do with the subject line. If a subject line is highly specific, then less people will open your emails. But the people who do will be better-qualified buyers, and thus earning you more money.

On the other hand. It’s not just all about money > open rates.

Open rates themselves are flawed. Over the years many ESPs have taken different privacy actions to protect their users. This means that the methods used to track if people opened your emails aren’t working anymore.

How do you even know if people opened your email in the first place? Well, that’s done through embedded images.

Whenever I send an email, my ESP (Beehiiv) embeds a tiny image, just one single pixel. If you open the email, you’ll automatically send a request to download that image.

But here’s the thing. A lot of people have images disabled. Aka, you can’t track them. And here’s the new change. Google, outlook, and many others intercept these images and alter them before showing them to you in your inbox. Also disabling the tracker that’s embedded.

So yeah. You can’t trust email open rates. And you shouldn’t take drastic measures regarding them.

But there’s something else you can trust. Those are the fundamentals of email marketing. Learning how to write quick and easy emails that get you paid and keep your readers reading everyday. No longer do you have to follow rules and metrics made up by people who know nothing about email. Just do you, write engaging emails, and get paid.

Interested? Learn more about how to do so here: https://alexvandromme.gumroad.com/l/SME

Drama. Everyone says they’re above it, yet everyone loves it.

And boy oh boy did we get some of it on Twitter yesterday.

If you know, you know. If you don’t, well, I’m not going to go on about it. Let’s just say people were proudly sharing how they manipulated their audience.

But this entire ordeal did pose a good question.

You see, everyone on social media is portraying themselves as a persona. Or at least, every successful social media figure is.

I don’t care how often people tweet about being authentic and all that crap. That’s true. Authenticity is important, not denying that. But at the end of the day you can’t portray your entire self. (That would require you to know fully who you are, which is an almost impossible task as you are an ever-changing complex organism with limited powers of thought because of your own self-imposed perspective through which you see the world.)

So you will always end up showing a carefully designed image of yourself. An image that hopefully fits with your personality. An image that hopefully shares the same beliefs, perspectives, and opinions. And an image that aligns with your moral compass. But an image nonetheless.

That’s not even limited to social media. This holds true for all social interactions.

But here’s where it gets tricky.

You’re on social media for a reason. Maybe you want to get more clients for your agency, maybe you want to get people to buy your products, or maybe you just want to get your daily and ever-increasing dose of dopamine by seeing the number of likes and followers go up every single day.

Whatever it is, you have a goal.

But often times people don’t make the connection between your goal and your persona. Most people don’t even want to acknowledge that they’re portraying a persona in the first place.

You have to align your persona with your goal consciously, or you’ll do it unconsciously, with awful consequences as a result.

So what does all of this mean? A lot actually, but let me break it down by asking a single question.

Where do you draw the line in regards to crafting your persona in order to reach your goal?

Everyone will agree when I say that there are some lines you do not cross. Tactics, methods, or strategies that you know will work for the goal you’re trying to reach, but you won’t indulge in, no matter what.

This caused the drama yesterday.

Let this be your warning. This could happen to you as well if you don’t carefully think about it.

As for where I draw the line? I immediately think of the infamous Spiderman catchphrase, “Great power comes with great responsibility”.

As a creator, you will have people looking up to you. You will inspire others, no doubt about it.

The bigger you are, the more power and thus responsibility you hold. Don’t abuse it.

Be noble. Be honest. Be virtuousness. Be a force of good for the world.

That’s what drives me. No matter how much results I can get. If I have to be dishonest to get them, it’s not even an option.

And if you want an honest way to get sales and keep your readers coming back day after day, then check out my course Simple Money Emails here: https://alexvandromme.gumroad.com/l/SME