Ascend 101

Lessons about building a one-person business, writing, and self-improvement

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I was writing a module on positioning for my Abundant-Client System when I realized I hadn’t ever written an article about one of the most foundational aspects of personal branding. Namely, the branding itself.

So this is where today’s article will come into play.

We’ll take a closer look at each and every aspect of your Twitter profile. And how to design it as well as possible for the outcome you desire.

Because after all, you can’t grow and reach your goals if you can’t make a great first impression. Which is what profile optimization is all about.

There are 5 core elements when it comes to optimizing your Twitter profile:

• Your profile picture

• Your banner

• Your bio

• Your CTA

• Your content

Let’s not waste any more time and jump straight into the first one.

Step 1) Your profile picture

Your profile picture is how you grab attention on the timeline.

It’s what people see when scrolling before they even see your tweet/comment. So you’ll want it to be both attention-grabbing and recognizable.

And while both those aspects are important. They’re not the most important aspect for me.

Even more important than grabbing attention is the profile picture being in line with who you are. Which makes sense after all. It’s the first chance you get to introduce yourself.

And what would be a better introduction? Having a black-and-white picture of you looking to the right in a serious manner, photoshopped on a white background—and looking like a Dan Koe wannabe? Or showcasing your own personality by looking unique, maybe even a bit quirky or weird, but doing it your own way and not copying everyone you see on your timeline.

Conclusion: Uniqueness and showing your personality will get you further than copying others and following whatever trend is currently going on.

Step 2) Your banner

Banners are easily my favorite part of building a problem.

But so many people overcomplicate them and have absolutely no idea how to approach creating or deciding what kind of banner they should get.

See, your banner is your biggest piece of digital real estate once people click on your profile (above the fold). And because of that, it’s also the best way to show who you are and what you care about.

While your profile picture can only give a glimpse of who you are, your banner can give an almost complete picture—or as complete as you can get from a first impression.

Contrary to what many people believe, getting the perfect banner is less about what’s actually on the banner and more about the feeling the banner gives off. It’s all about the vibes.

• If you’re a serious person, then get a serious, maybe even professional banner.

• If you’re laid back and like to travel, then get a relaxing picture of a sunset at the beach.

• If your greatest achievement in life is that time you won a chili pepper eating contest, then use a picture of you at that chili pepper eating contest as your banner.

• If you’re a boring copycat who doesn’t plan on ever adding true original content and value to people’s lives, then get the same banner everyone gets which is a plain colored background with a simple message/slogan telling people what you do, and add an arrow that points to your follow button so people know you’re desperate to get more followers

If I made one thing clear, I hope it’s the fact that there’s a lot more freedom in the choice of your banner.

Like it or not, we’re in the attention economy. And the fastest way to lose is to do the same thing as every other person and follow templates that limit your personal creativity and expressiveness.

Step 3) Your bio

Your bio is where it gets a bit more ‘serious’.

With a character limit of 160, there’s not a lot of room for personality and feeling. And you’ll want to make sure everyone who visits your profile knows WHAT you do as well.

That’s what we’ll use the bio for.

You’ll want to include a few elements to craft a compelling & value-adding (to your profile) bio:

• What do you offer?

• Why should people care? (authority/credibility)

Let’s clarify this with an example. Take a look at my bio:

• Left uni to create · Learn to monetize your audience while working less than 3 hours a day · Helped 23 clients monetize their creator business

It starts with a small image of what I’m about/who I am. To show people a transformation and the fact that there’s a story behind the brand.

Then it immediately talks about what I help people with. And finally, it ends with the last part that adds credibility to my previous claim of helping people monetize.

Your bio doesn’t have to follow the same exact structure. But I highly recommend including all of those elements in one way or another.

Step 4) Your CTA

Twitter gives you the option to add your location while editing your profile.

Don’t do this. I repeat, don’t add your location. That’s a waste of space.

You’re better off using that as a call to action to drive people to your website/link.

My ‘location’ is set to “Learn how to get paid 👉”.

Which brings me to another point.

You want to have a link, somewhere to drive traffic towards. Twitter is great for generating traffic. But that traffic is useless if you’re not driving it towards a place where you own your traffic and/or get paid.

This could be your email list, as is the case for me. Or it could be a landing page for a product or an offer of yours.

Whatever you do, make sure you have a link and a CTA as location.

Step 5) Your content

This is the most significant part of your brand. But for some reason, most people tend to dismiss it when talking about optimizing your profile or personal branding.

At the end of the day, no matter how your banner looks, what your bio says, or where you drive your traffic towards. It’s the long-term culmination of your content that defines—even creates—your brand.

From an outside view, your brand is the accumulation of all your content pieces over a time frame of 6–12 months.

If your bio says “I talk about horses.” and you have a banner of a horse, but your content is all about how to create music. Then you’ll be known as the music guy. That’s how things work.

You’ll want to write content that entertains, educates, and inspires.

Those are the 3 main pillars, miss any of those and you’ll find it extremely difficult to grow—almost impossible at times.

But above all: show what you do. Be yourself in your content.

Don’t talk about stuff you don’t want to be known for or don’t care about. Don’t hop on trends just because you see other people getting followers with certain posts.

Share your story and yours alone.

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P.S. Whenever you’re ready. Here’s how I can help you:

1. Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.

2. Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B. And we’ll work on getting you there in the next 60–90 days.

3. Check out my products (free & paid): Ranging from every resource I ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.

I still remember when I received my first $1 (it was actually $5) from a donation I received on a free Gumroad product.

Oh how happy and excited I was. Truly I can’t even begin to explain it.

While a single dollar might seem insignificant, the meaning it holds is tremendously powerful. It’s the sign of possibility. The sign of my first victory. The sign of a future.

“If I can make $1, I can make $1,000,000,” I said to myself.

And while I’m nowhere close to making a million dollars. That’s still a belief I hold. Something only made possible thanks to the unlimited amount of leverage the internet gives you—digital leverage.

I’ve also been writing emails for almost 8 months now. And it still amazes me time and time again how powerful of a tool this is.

Last month I did a promotion for a cohort—a product that wasn’t even mine—and that got me a nice $675 in the last 24 hours only.

Then just yesterday, which was a normal day. There wasn’t a deadline that day, I wasn’t adding any special offers, no extra bonuses to get. Nothing to differentiate yesterday from the day before, today, or tomorrow.

As any other day, I’d spent about 15 minutes writing an email. And yet that single email paid me $114.78.

Now I don’t know about you but that’s a pretty decent hourly wage.

Not to mention the long-term value that I’m completely disregarding right now. And the fact that even after 8 months, we’re only just getting started.

Imagine what next year would look like. Let’s say I’d have 5x the list/audience size and only double the number of products and value to offer—which are extremely conservative estimations. That’s still easily 10x the payout I’m getting right now.

The result? Casual $1,000 email days with still only take 15 minutes to write.

Now imagine promotions and launches added on top.

Yeah.

Long story short: I truly can’t think of a better business model designed and optimized for longevity, autonomy, and freedom.

So my best piece of advice? Start building your email list.

And if you want to learn more about how to send simple emails that get you paid and keep your readers reading day after day, then click here right now: https://alexvandromme.gumroad.com/l/SME

Here’s something I realized this morning while finishing yet another module of my Abundant-Client System that I’m currently working on.

The people who already purchased it aren’t just getting my system at an insanely low price—so low it physically hurt me when I decided on the 67% discount instead of the 30% discount I was originally planning to do.

No no, they’re getting 2 courses in 1.

Now, it’s not another course that I quickly developed and added as a bonus or anything. In fact, as I told you, I didn’t even know I was providing this extra course. Not until this morning when it dawned on me.

So before I reveal to you what the other course is. I have to tell you about how I’m currently working on the Abundant-Client System.

You see, every morning, the first 2 hours that I’m awake I spend writing. I wake up and write. What I write depends on the day and the projects I’m working on.

For now that’s the client acquisition course obviously.

I sit down and I outline the modules, write them out, add important examples for clarification, find some nice bonuses I can add to make the course even more valuable, and just think about how to put as much value in the course while still keeping it easy to digest and go through.

Then every time I finish a module I immediately at it to the course on Gumroad.

Sometimes I go back to previous modules and make some slight improvements. Or I completely wipe modules and do an entire overhaul.

I might change the order of modules to make them easier to understand. Or I might just change the copy and the title of the module. But all of this is happening in real-time. Every 1 or 2 days there’s at least 1 big change and probably a few minor ones.

All public and visible to everyone who already has the course.

They can follow my every move. See every module I add, every title I change, every altercation I make to one of the modules, every bonus I decide might be worth adding, and every clarification, example, simplification, or expansion I deem necessary to make the course as flawless as possible.

And that’s what every early bird buyer is currently getting. A real-time live masterclass on how to ideate, prototype, create, and improve a course.

It’s a true “build in public” project. And one that’s available for everyone basically for free as a bonus. In fact, it’s only available before I complete the course and increase the price threefold.

So in some way, if you were to really think about it, you’re basically getting paid to get a live course-building masterclass on top.

Ok getting paid might seem a bit far-fetched. But it’s a fun idea to think about.

Anyway, whether I’m paying you to get the course or not. You might be interested in checking it out either way. In that case, check it out right here: https://alexvandromme.gumroad.com/l/clients/CLIENTS

I’ve lately been looking into the systems, habits, and beliefs of successful people.

Well, success is obviously subjective. But let’s simply define it as “people who inspire me and/or whose lifestyle I’d like to have”. And luckily for me, more and more people fall into that category.

Especially with the ‘inspire’ part.

To do so I’ve been reading more and more biographies, watching interviews, attending workshops, listening to podcasts, or simply looking at the work they produced—be it products, books, or films.

It’s been good fun lately. Really educational and eye-opening as well.

One of the things that stuck with me was something I heard from Dan Henry—who built a million-dollar coaching business and won multiple ClickFunnels 2 Comma Awards (earned more than $1,000,000 selling courses with his funnels).

He talked about the difference between “rich” and “poor” people.

Imagine If I were to show you a briefcase. Just a simple but elegant-looking briefcase. Well, I’m actually selling that briefcase. And it could be yours for just $5,000. Would you buy it?

Answer the question in your mind before you continue reading. Would you buy that briefcase?

Now here’s the thing. Most people would say no. Who’s going to spend $5,000 on a simple briefcase?

But I haven’t told you what’s inside.

Who knows, maybe there’s $100,000 cash inside that briefcase. You just lost out on $95,000 because you didn’t ask what’s inside the briefcase.

And that’s the difference.

Rich/successful people think about what they’ll get while poor/unsuccessful people think about the cost.

And that’s a realization I had to make for myself as well when it came down to buying courses and investing in myself. The most expensive course I ever bought—no community, no audits, no mentorship, just a plain digital course—was $1,000.

A year ago I would’ve declared anyone who paid that amount of money for a course—filled with information you could probably find for free somewhere on the internet—insane.

But not anymore. Because it’s not about the cost. It’s about what you get.

So here’s something I want you to think about. If you were to learn how to land clients consistently for an offer you’re selling (or plan on selling). It doesn’t even matter how many and how often.

Let’s simply say 1 client per month on the really really low end. I say per month because you’ll keep that knowledge forever. Nobody can take it away from you.

How much would that information be worth? Really think about it.

A thousand dollars?

A million dollars?

Ten million dollars??

Probably a lot right?

And now compare that to the investment—because that’s what it really is, an investment—you’d have to make for my Abundant-Client System. A mere $33 if you purchase it before the price increases.

More information about the product and the price increase here: https://alexvandromme.gumroad.com/l/clients/CLIENTS

As much as I love the self-development/entrepreneurial/Twitter community I’m a part of.

There are a few things that really get on my nerves. I was chatting with Elle Cheron just a few hours ago and I mentioned one of these few that I hate.

And that’s the obsession with having to optimize literally anything and everything.

Your daily routine should be perfect. You can’t waste a minute brushing your teeth too long. Or your entire funnel should employ every tactic, trick, and method known to mankind. If you’re converting 2% but you could be converting 2.00001% instead by changing the color of your CTA button from blue to light blue. And you’re not doing that?

Oh boy. Then you just hate money and aren’t a real “creatorpreneur” or whatever the cool kids say these days.

Everyone’s making it so difficult for themselves, overcomplicating everything, and making stuff seem like a bigger deal than it really is.

Like bro chill.

It doesn’t make that much of a difference.

I don’t care about your 264-step funnel that makes me 5% more money. If I can create a simple 3-step funnel that does everything I want without any issues and gets 90% of the results. I’ll happily use that one instead.

I know I’m calling out a lot of people right now. And I might make the argument sound absolutely ridiculous and exaggerated. But I swear it’s not that far off.

Some people just don’t know when to stop optimizing and just enjoy their life.

My theory is that those people haven’t ever taken the time to sit down and their bed and think about what it is they’re trying to achieve. What are you working towards? Why? And does that why make sense?

Really think about it. Is your reasoning, your ‘why’ truly your ultimate goal? Or is it a superficial one that requires you to dig deeper and discover what you want out of life.

But most won’t do this. Because you’ll have to sit down and think—and that’s not efficient when trying to make money.

If you’ve never sat down. Not doing anything but think for at least 30–60 minutes straight. No interruptions whatsoever.

Then I’d highly suggest you do.

You’d be surprised with your findings.

Anyway, this wasn’t really a business lesson or anything. Neither does it tie in with any of my current offers. The only thing I can think of is things that make my life easier.

And of those things is the tool I’m using right now to write this email—Beehiiv.

It does almost everything I want—and more. And I’d highly suggest you check it out if you’re thinking of building, and monetizing your own email list/newsletter. Or if you’re tired of yours and want to switch.

Go check it out here (it’s free): https://www.beehiiv.com/?via=alexvandromme

I received an email from Aaron yesterday.

It’s been a while since I heard from him so were were catching up about what he was currently doing.

In it he made a remark to the email I wrote yesterday about having to keep your audience in mind. Here’s (part of) what he said:

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[…]

Recently, it's been more about finding an audience, what do they want, hooks, positioning, market research SEO with a mixture of focus on basic marketing, game dev, and Etsy (helping my mom 🙂).

It bugs me that I feel like I am making things I want, but not what everyone else wants. One of my motivations is to find out why. My current theory (like you mentioned) is that I am not making things with my audience in mind.

[…]

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Now I want to clarify something.

By no means did I say, mean, or even hint that you should ‘find an audience’, aka ‘you should let the market dictate what you build’. No. Quite the opposite in fact.

You create what you want. How you want. And when you want it.

You learn about whatever you think might be slightly interesting. You do whatever you think is fun to do. And you create whatever you think looks/sounds/feels cool. That’s pretty much it.

I’m currently reading the biography of George Lucas by Brian Jay Jones. It’s an amazing read and I’d highly recommend you check it out.

But there’s one line in particular that I want to share with you.

When George Lucas’ American Graffiti was just released it was an immediate success. It was his first big hit and made him a very wealthy man. Critics from around the world were calling the film “a work of art”.

And here’s what George Lucas had to say about it:

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My thing about art is that I don’t like the word ‘art’ because it means pretension and bullshit, and I equate those two directly.

I don’t think of myself as an artist, and I don’t think I ever will… I’m a craftsman. I don’t make a work of art; I make a movie. If it does what I want it to do then somebody else can come along and figure it out.

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Why am I sharing this?

Because business works the same way. You focus on making stuff you want. Stuff you’re happy with. And stuff you think is cool.

But here’s the thing. You can’t just create stuff you want without paying attention to your audience. Then you’ll get disasters like we talked about yesterday.

So how do combine “create what you think is cool” with “Keep your audience in mind”?

Simple.

Don’t create stuff you think your audience wants. Create stuff you want and package it in such a way that your audience becomes interested in it as well.

Here’s an example:

I love everything email. I enjoy every single second I spend writing emails like this. So naturally I’ll keep writing these emails because I think they’re cool. But I also enjoy reading these types of emails from other people—which sadly, not enough people are doing as of now. Furthermore, I also like sharing and helping other people.

So I made an email course teaching you how to write emails just like this.

But here’s the problem. Just writing emails along might not be interesting enough for my audience. So what does my audience like? What do you like?

Here’s what I know about you:

You like making money. A lot of money. You also enjoy building stuff—you’re a creator after all. And not just any type of creator. A creator whose goal is to build a life of freedom. Where you only have to work a few hours a day and utilize your free time to enjoy your life however you want.

The solution?

A digital course showing you how to get paid (a lot) by writing daily emails like this—which takes less than 20 minutes to do—so you can enjoy the life of freedom you so desire.

And if such a course interests you, then check out my Simple Money Emails course here: https://alexvandromme.gumroad.com/l/SME

What do The Lord of the Rings: The Rings of Power, the 2022 Halo series, and the last season of Game of Thrones have in common?

Yes they all have abysmal ratings on Rotten Tomatoes. Clearly the audience didn’t like them. But why?

There’s something they all share. A common reason why the audience hates them—sometimes even without knowing why.

It’s not that they necessarily had bad writing. Or that they had lots of plot holes. It’s not even that they often felt rushed and unpolished.

No it’s something much more fundamental.

Here’s a tip. They all had previously built fanbases.

The Rings of Power has the fanbase of every Lord of The Rings lover, films and books alike. The Halo series was a highly anticipated movie by every gamer out there who, in their youth, spent hundreds of sleepless nights grinding behind their screen. And, well, the last season of Game of Thrones had millions of fans who watched all the previous seasons of course.

But then. Every single one of these managed to completely fuck up by pissing off their audience and not thinking—not even caring about what their audience wanted.

The Halo series barely has any resemblance to the original story, characters, and world that fans knew and loved from the games.

Game of Thrones managed to disregard some of the prior arcs and character-building that were built previously and made characters do things they never would’ve done with their personality, beliefs, and personal history just because it seemed useful to do so for the story.

And don’t get me started about The Rings of Power where the new show writers casually decided to do away with the decades of work Tolkien put into building the world and create his lore just because “they wanted to give add their own twist to it”—and publicly admitted to do so.

This is a common case of not thinking—not caring about your audience.

And it happens way too often.

Hollywood—and especially Marvel as of late—does it all the time. Think about how many films and shows with (badly written) heroical female leads you’ve seen pop up as of late. And how almost all of them completely flopped.

But this isn’t just limited to the movie businesses. No, no.

This is applicable to the business business as well.

And I see it all the time on Twitter. People excitedly create offers, run promotions, and pitch their services. They’re so happy to show off what they came up with they forget who it’s for.

And when it comes down to landing clients… crickets. Nobody’s interested in your stuff because it’s not created with them in mind.

See I’m all for doing your own thing and creating stuff you think is cool. I tell everyone not to listen to advice from others. Because most advice—while well-intentioned—often does more harm than good.

But you can’t run a business without asking “What does my audience want”?

And if you want to learn more about how to craft offers and come up with new and exciting products—products you think are cool and exciting—your audience doesn’t just want, but desperately NEEDS.

Then check out my Abundant-Client System today right here: https://alexvandromme.gumroad.com/l/clients/CLIENTS

Ascend 101

Lessons about building a one-person business, writing, and self-improvement

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It’s difficult to land your first client as a new creator.

Especially when you don’t have any prior experience or results to show, no social proof to speak of, or a validated offer to pitch to people.

The traditional way for people to get started as, let’s say, a freelancer would be to go on sites like Fiverr or Upwork and try to get some experience working for others. It’d take weeks/months for you to get your first client, and your second, and your third. You’d have to build up your reputation bit by bit before you’re able to land new clients consistently (because of the prior results that you can now showcase).

But that’s no longer the case nowadays. Not thanks to social media and the amount of digital leverage it gives. If utilized correctly, you can land a bunch of clients at once—without an enormous audience.

How do I know?

Because I did it myself. I used the method I’m about to show you when I had 1,000 followers. But I could’ve used it at a much earlier stage as well.

I know it could be effective at a much earlier stage because when I used it at 1,000 followers, I didn’t just get 10 clients. No no. I got … prepare yourself … a whopping 55 clients. 5.5x as much.

So yes. Even with 500, 300, or just 100 social media followers. You’d still be able to get results with this method.

There’s one caveat I want to address. These were free clients. The aim here is to build up experience, social proof, and authority quickly so you can skip the awkward beginner’s phase and start working with paid clients ASAP.

Enough introduction. Let’s jump into what I call the Social Proof Supercharger.

The Social Proof Supercharger

This method consists of 3 parts:

• The offer

• The giveaway

• The questionnaire

Let’s look at each one individually.

Part 1) The offer

This should be obvious, but it’s still part of the method.

You need an offer. A service, a product, whatever it is. You need to come up with something you can do for/with people. Something people value and are interested in.

Don’t fall into the trap that this has to be some “Grand Slam Offer” as the Hormozi fanboys call it. Your offer can be as basic or as complex as you need it to be.

A simple “I will design a website for you” can be more than enough.

In my case, I offered a 30-minute clarity call covering topics such as monetization, audience building, content creation, and personal branding.

As you can see, nothing fancy. Just the bare minimum.

Part 2) The giveaway

Here’s where it gets fun.

Instead of offering it to anyone, everyone, all the time. And wasting your time reaching out to people one by one.

You’ll turn this into a giveaway that only a limited amount—an amount you choose arbitrarily depending on the time it takes to deliver your offer—of people can win.

This is the tweet I posted:

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We've reached 1,000 followers

To celebrate I'll take on 10 clients for FREE.

We'll create a roadmap to grow and monetize your account.

We'll cover:

• Audience Building
• Personal Branding
• Content Creation
• Monetization

Excited? Apply here: [link]

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I did it for a 1,000-follower milestone. But you could do it for just about anything.

There are lots of benefits to this method.

• You let people come to you

• You artificially increase the value by adding scarcity (limiting the number of people that can enter) and urgency (by a deadline showing how long people can apply).

• Your post will get more reach—reaching more potential clients—thanks to the nature of milestone celebration posts & giveaways (even more powerful when combined)

Part 3) The questionnaire

You might think this last part is optional. But it really isn’t.

You’ll want to add a questionnaire to qualify the leads you’ll get from your post.

As you can see, I redirected people to a landing page I created just for the sake of that giveaway. It had a basic explanation so people knew what to expect, a deadline for the giveaway, and a Google Form with some basic questions so I could qualify every single person.

I received 55 applications and contacted the 10 most suitable people to work with. Aka, the people who had the highest chance of giving amazing testimonials and becoming a worthwhile case study.

Even if you don’t expect to get a lot of applicants. It’s still useful to have a questionnaire because it gives the feeling of exclusivity.

After all, it should be a wonderful gift and an honor to work with you.

Not another commodity everyone has access to.

There you have it. Try it out and let me know how many clients you got from using this method.

And if you’re interested in learning more about client acquisition, and how to best get paying clients once you’ve gotten some experience, social proof, and prior results built up. Then check out my Abundant-Client System here: https://alexvandromme.gumroad.com/l/clients

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P.S. Whenever you’re ready. Here’s how I can help you:

1. Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.

2. Work 1-on-1 with me: We’ll determine where you stand and where you want to go. Then we’ll devise a roadmap to get you from A to B. And we’ll work on getting you there in the next 60–90 days.

3. Check out my products (free & paid): Ranging from every resource I ever read to everything I know about content creation. It’s all waiting for you to claim it. Start your journey to financial freedom the right way.

A few months ago on a consultation call Justin asked me a question a really great question that doesn’t get talked about enough.

Before I tell you the question, let me give you a quick backstory.

Justin was new to Money Twitter and he wanted to start building his own creator business. He liked the way I ran my business and how I was helping people. He saw himself running his business the same way for the long term so he wanted my help to get his business up and running and guide him in the right direction.

There was only one problem. I’m focused on monetization. I teach people how to monetize their creator business. He had no prior experience monetizing his (or anyone’s) creator business. So how could he start teaching people how to monetize theirs—let alone charging for it?

We worked on his offer on that specific call and I suggested he go down the consultation road before he focused on anything else. And that’s when he got confused and asked me the following question:

“How can I promise people that I’ll be able to teach them how to land clients and monetize their audience if I haven’t done so myself?”

My answer? You don’t.

You don’t promise them that—contrary to the “fake it till you make it” approach most people take on Twitter.

No instead you change your promise in a way to something you know you can deliver. Here’s an example.

Instead of marketing his (paid) consultation calls as “I’ll help you get clients and make money” I suggested to Justin that he hopped on 10 free consultation calls first.

These free calls will do many things such as build authority, get social proof, help him gain experience, and help him understand what kind of topics he doesn’t yet know (and still has to learn).

But the most important benefit in this case is that he has to learn how to get ‘clients’ interested enough to hop on a free consultation call with him. His clients might not have to pay with money. But they still have to pay with their time. Thus you’ll have to make them believe that your consultation call is more valuable than the time they’re giving up. (Which in itself isn’t always easy to do)

After those 10 free consultation calls, Justin will have gotten a lot of experience. He undoubtedly knows how to get (free) leads, where to find them, how to approach them, how to schedule calls, maybe even how to decrease the amount of no-shows. And he will have gained a lot of other experiences from the stuff he helped those people with on the calls (if they indeed got results from the call).

Now Justin can start charging.

And the promise? There’s so much more he can promise now. One of which being how to approach clients to make them interested, where to find them, and everything else I mentioned above.

To reiterate. You don’t promise things you can’t deliver. That’s a scam and a lie. And we—good businesses—don’t do either.

With that said.

Here’s a promise for you: I promise you that I’ll be able to teach you how to get leads, qualify your prospects, and actually land (paid) clients consistently and effortlessly with my Abundant-Client System.

Learn more about it here: https://alexvandromme.gumroad.com/l/clients/CLIENTS

I bought new books, yet again.

This time I bought the first 3 books of The Stormlight Archive by Brandon Sanderson. He’s the same author who wrote the Mistborn series of which I finished reading the first 3 books recently.

I found the Mistborn trilogy to be so good that I just had to read more of Sanderson’s work. It also helps that almost every single person who has read the Stormlight Archive said it’s a masterpiece.

So I just had to.

I could’ve bought a dozen of different new books/series to read—trust me, I have a ton of stuff on my wishlist currently. But instead I chose Sanderson.

1) Because of the good reviews
2) Because I liked his previous stuff (especially his worldbuilding)
3) Because I like how he focuses on simple writing instead of the fancy and “beautiful prose” almost every writer seems to be obsessed with

And that third argument is especially important.

I had the same with The Catcher in the Rye where the writing style was so simple, so conversational—so different. I just loved it.

That book inspired me to write my content, my emails, and even my courses the way I do now. And I can already confidently predict that Sanderson will heavily inspire me when I start writing books.

Yes you read that right. I eventually plan on writing my (fiction) books.

Not just because it’s useful in getting your name out. Not because it’s good practice to work on worldbuilding, storytelling, or any other writing-related skill.

Just simply because it seems like a lot of fun to do—and that’s what I’m all about.

Another thing that seems like a lot of fun. Or better yet. Something I know is a lot of fun: Landing clients and getting paid.

Check out my Abundant-Client System here if you want to learn how to get leads, land clients, and get paid: https://alexvandromme.gumroad.com/l/clients/CLIENTS