Ben Settle helped me create my best-selling course

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One of the most important lessons I learned in the past months was something I picked up from Ben Settle.

I don’t remember if I read it in one of his emails, his paid newsletter, one of his numerous books, a podcast, audio training, or wherever.

But it’s an insight, a principle, something to pay attention to, that has made me countless amounts of sales and one that most creators get wrong—especially beginner creators, but even many seasoned ones still make this same mistake.

The first time I heard of it was during the promotion of my Product Creation Made Easy course—my best-selling course where I teach you my framework to ideate, create, and launch profitable digital products in 21 days or less.

Upon hearing I immediately switched gears.

I changed my approach to writing emails, edited the modules of the course itself, rewrote the sales page for the product, and had a completely different mindset when it came to writing the modules that still had to be written.

The result?

More product sales for my Product Creation Made Easy course. But that’s not all. No no, far from it, if that was all it wouldn’t have been nearly this special. No I also made a lot more sales on all of my other products and services as well. Even my coaching and consulting calls.

The true change was a drastic change in my customer LTV, which stands for life time value and measures the total value I receive from each and every buyer.

Meaning?

People not only bought the one course. They bought more products and signed up for my higher-ticket offers more often, while staying longer than before.

A true win I’d say.

What were those magic words Ben Settle imprinted upon me?

“Interweave content with sell.”

Yeah yeah, it sounds obvious but let me explain.

Too many people separate the two. They’ll tell a story which teaches some lesson or something and only afterwards will they link the story or the lesson to whatever they’re selling.

The content and the sell aren’t harmoniously linked. They’re separated.

Often times the gap between content and sell is so big even a mouse who’s fighting for his life because an eagle captured him still notices the gap across the country without even looking for it

Don’t mind the quality of that analogy, just remember the key point.

Interweave your content with sell.

Tell your story well, inconspicuously sell inside of it, and you’ll find people to even like getting sold to.

Try it out next time you try selling one of your products.

And if you haven’t got a product of your own to sell yet, then check out Product Creation Made Easy so you can build yours and make a guaranteed profit in 21 days or less.

Check it out here: https://alexvandromme.com/pcme

There’s a new reigning champion among my products

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Yesterday my Product Creation Made Easy course surpassed every other product I’ve ever sold in total profit earned.

But that’s not all.

That course is also my worst-selling product of all time.

Not what you expected huh?

How could that be? It’s my worst-selling product (also the most recently launched I have to add), and yet it made me the most profit out of every product I’ve sold so far.

That’s the realization I made yesterday.

And while to some, especially beginner—trust me, I was one of them—creators, this might sound absurd. It’s also fairly logical.

You see.

Product Creation Made Easy holds one other title—the one that made all of this possible.

It’s my most expensive product to date, it’s currently 2.5x times as expensive as my other 2 courses (Email Extraordinaire & Abundant-Client System), and it even started out as such, even when I launched it at a $120 early-bird discount.

Now I’m not telling you to take all of your bad and outdated products you’ve got lying around and slap a 10x price tag on it.

No, far from it.

But I am telling you to start increasing your prices. That goes for everything: courses, consultation calls, workshops, sprints, group coaching, freelance projects, and the stuff you sell during a garage sale.

I’m not entirely sure about that last one but my point still stands.

Increase the value you give. Increase the prices you charge. Target higher-paying clients. Earn more profit.

It’s that simple.

And if you don’t know where to start. Don’t look any further than my worst-selling course, Product Creation Made Easy. Which shows you in an easy and step-by-step manner how to ideate, create, and launch your very own digital product in 21 days or less and actually make it high-quality so you can slap a nice expensive price on it and get yourself your very own best-earning, worst-selling product.

As I’ve explained in this email, it ain’t cheap.

It’s not for people who just want to look around and see what I’m talking about without implementing anything. If you’re not serious about creating and selling your own products, don’t even consider it.

If you are serious however, click the link here: https://alexvandromme.com/pcme