Imagine if I’d ask 100 people the following question:
“Should you run ads if those ads aren’t making you any money?”
Now, I’d imagine all 100 of those people would answer “no”. You’d probably give me the same answer (at least I hope you would).
But then you look at what people are doing, and boy it’s a mess out there.
The amount of people who are running ads to their free lead magnets, straight to their opt-in page asking people to join their (free) email list—without making any upsells or qualifying their readers—or, and this is the worst of all, asking them to follow their social media page.
See, I get it.
The thought process goes something like this: “Me want make money. Guru says build following with big numbers. Me run ads for big numbers. Big numbers give me money.”
Although I might have explained the thought process in too much detail and made it too complex to follow—especially for the types of people who follow that type of thought process.
That said.
I hope you can see the issue. If not, let me explain it to you step-by-step.
Let’s say you are in fact running ads straight to your free lead magnet. You probably already understand the importance of building a list and good for you. But you clearly misunderstand what it means for a list to be “high-quality” (spoiler alert: big numbers isn’t it).
In this case, you’d be building a list filled with people who only joined your list because of the free stuff you were giving away.
The result?
You’ve got a list full of freeloaders and tire kickers, none of who will ever pay you a single penny, no matter how good of an offer you make them. They simply won’t pay and they won’t care.
(This is the same reason why you never run “Engagement” Facebook ads if you’re hoping to get some sales—you’ll only get people who like, comment, and follow everything they see, but never, ever buy something. But that’s another story for another time.)
“But Alex, I’ve seen plenty of famous and well-known entrepreneurs such as Russel Brunson, or big multinationals run ads “selling” free stuff”.
Do you have the same budget they do? Do you know your numbers as well as they do? Have you been in the game for as long as they have?
No?
Then stop comparing yourself to them. They’re quite literally playing a whole other game than you are.
The point is this.
Ads are an incredibly powerful (and surprisingly simple) tool you can use to build an effective, consistent, and reliable business. As long as you’re using them to to get clients or sell your offers.
In fact, I find them so useful myself that I’m building an entire course teaching you how to write, run, and profit from ads in a simple and straightforward manner—specifically focused on creatives and those who work in the entertainment industry.
I’ll let you know more about this course later, so definitely keep an eye out for this one.
It’s going to be worth it, I guarantee it.