Before I dive into today’s topic, I want to preface this with the following:
Building a high-quality product that delivers on its promises and leaves the customer with the feeling they got ripped off is essential.
That said.
The quality of the product, in 99% of cases, by definition, is never the reason why you’re not selling anything.
Simply put: people can’t experience the quality of your product (or lack thereof) if they didn’t purchase it in the first place.
Why am I telling you this?
Well, because I see it all too often how people build a product, write some ads, run those ads, barely get any sales, and go back to working on their product hoping a better product will fix all of their issues.
All of which couldn’t be further from the truth (again, don’t sell shitty products—but it’s important to know what’s causing your lack of sales).
The true issue, more often than not, comes from your marketing… more specifically, from the fact you’re trying to create demand that doesn’t exist for a product, nobody wants instead of channeling the demand that’s already there into a product people simply didn’t realize they wanted yet.
Big difference right there.
This doesn’t mean your product isn’t good. I’m certain it’s got its uses.
But nine times out of ten you’re highlighting the wrong features, solutions, and especially problems (I can’t tell you how often you’ll see people creating products looking for a problem instead of looking for a problem and creating a product to help solve it) associated with your product.
Long story short:
Find out what people want or struggle with, then communicate your product in such a way it’ll fulfill what people are looking for (this goes for every type of product or server, whether health, fitness, financial, technological, arts, hobbies, entertainment, or anything else for that matter—nobody buys a product that doesn’t look like it solves a problem or fill a need.)
I’ll go deeper into how to go about this process in my upcoming course all about writing and running profitable ads to sell your products and bring you consistent and reliable income.
In the meantime, if you don’t have a product of your own to sell yet, consider checking out one of my best-selling (and definitely one of the more expensive ones) courses, Product Creation Made Easy.
Click here for more information: https://alexvandromme.com/product