Yesterday I posted my weekly long-form newsletter issue. (Check it out here if you missed it)
The email talked about the 3 most important (and only) aspects to consider when troubleshooting why you’re not landing any clients.
It was also the first long-form email I began by sharing a personal story (as far as I remember).
That’s already a victory for me.
I’ve been studying storytelling and sharing a few stories here and there. But I haven’t been incorporating them into my long-form writing so far.
But that wasn’t the only victory.
I ended the email by sharing the plan for next week and asking people to reply with their current (business) situation.
I’ll use those as real-life examples and show how a few simple changes can make all the difference in the business. My article will be more valuable because of it and the people who reply will get a free mini-consultation session.
Win-win for both sides.
And it seems like people liked this idea because I’ve already been getting a decent amount of replies. (I haven’t responded to most of the emails yet, but I have read them. I’m not perfect either.)
One of the people who responded mainly seemed to struggle with closing clients.
And I get it.
Hopping on a sales call is scary. Every nerve of your body is screaming that they don’t want to be there.
You have no idea what to do and no idea what to expect.
What if they don’t like your offer? What if they think you’re too expensive? How are you going to handle objections? What does “objection handling” even mean??
Little by little you’re starting to doubt whether you’re capable of successfully fulfilling the request and carrying out your service.
It’s daunting.
I understand. I’ve been there as well.
Unfortunately I can’t help you to instantly master the art of closing leads on a sales call. That’s something that takes practice. You need to hop on sales call after sales call to build up experience.
But I can help you calm your nerves a little bit by giving you my 7-step closing framework. This will at least help you understand the general flow of things so you know what to expect.
But that’s not all.
I can indirectly help you with getting sales call practice as well.
A good friend of mine Gio Bezhanisvili is new to the coaching space but he has years of experience hopping on sales calls. He’s closed over $100k+ in deals in the past few years.
He knows how the game is played.
And here’s the best part of it. He’s giving out free closing consultations to help you master the art of the close.
Together you’ll go over your closing strategy, analyze your strong and weak points, and develop a specific pitch outline for your offer.
Just send him a DM on Twitter telling him you’re interested in his free consultation. Let him know you found him through my newsletter and he’ll be sure to help you out.
You can find the man himself here: https://twitter.com/GioBallerz