It’s that time of the year again.
Today, during a tutoring call with a client, I mentioned how much fun I was having writing a new sales page—especially coming up with the headline.
I explained to him my process of coming up with attention-grabbing AND entertaining headlines.
Namely, I write an entire list of different headlines in rapid succession, not caring about the quality of any of them. In fact, I only have one goal during this process: to write the most absurd, often unhinged and unorthodox as can be, having as much fun as I can have, trying to jam in a bunch of wordplay, making outrageous statements, being an absolute lunatic, and doing whatever else I can possibly think of without any mental restrictions whatsoever.
Next, I let them simmer for a day or two before I come back to look at them again with a fresh mind.
Then, and only then, do I pick the best variations and decide the winner—and the final headline that will end up on the live sales page.
I do this because, as every good writer ought to know, if you have fun writing it, others will have fun reading it.
It also has to grab the attention of the right audience, no doubt about that. But that takes care of itself if you do the necessary research.
As for the headline in question, the one I wrote today and told the client of mine (and the one I’m quite proud of if I do say so myself)?
You’ll find it soon enough
In the meantime, check out Email Valhalla right here: https://alexvandromme.com/valhalla/