I’m a big fan of Avatar by James Cameron.
The film with the blue people. Not the series about the 4 types of benders, although I love that one as well.
I’ve been a big fan of the first film ever since it released in 2009. I still remember how hyped 9-year-old Alex was after first seeing the film. The whole film was set in such a lively world, the universe was constructed perfectly, and an insane amount of money went into production, mostly toward world-building.
It was mind-blowing how amazing of an experience it was to watch that movie for the first time on the big screen. It truly was a moment I could experience for a second time.
So when last year the second film Avatar: The Way of Water released, you just know I had to see it. And so I did. It was a good and entertaining film, don’t get me wrong. But it wasn’t a masterpiece. Far from it.
The visuals were there. The world was, once again, amazing. The music, oh don’t get me started on the music. If you know me, then you already know how much I can geek out over film music. I truly love the music. They did a great job with that.
But it’s the story that felt flat for me. The writing could’ve been a lot better.
And there are a lot of improvements to be made. From pacing to consistency, plotholes, and overall dialogue. But that’s not what I’ll be talking about today.
Let me also add how it wasn’t all bad. There was a lot of good writing as well. Wordbuilding, especially creating a believable world, takes good writing, and they nailed that one.
But the thing that troubles me is this.
You should know that James Cameron made the series into a political commentary.
The argument Cameron makes is how bad greed and consumerism have gotten in today’s day and age, as represented by the humans in the film. And how we should reconnect and live in harmony with nature like the Na’vi are doing.
The human faction wants to destroy everything that lives and breathes on Pandora (the planet where the Na’vi lives) so that they can mine a rare and valuable ore that’s suitably called ‘unobtanium’. And they’re doing all of this purely for profit.
Now. here’s the thing. Consumerism is having an enormous effect on the planet. Animal species are going extinct. Lots of beautiful places on Earth are being destroyed. We aren’t in tune with nature anymore. Most people don’t even blink when they hear that another 1,000 new animal species are now endangered.
There’s nothing wrong there. And many people agree with those statements. It seems like the messaging Cameron made in Avatar should resonate with people—except it didn’t.
And that’s because of the bad writing.
The short story is this: Avatar is propaganda. Let me explain.
Here’s the definition of propaganda: “information, especially of a biased or misleading nature, used to promote a political cause or point of view.”
James Cameron’s Avatar is highly biased because the problem isn’t being explored well enough.
Let’s look at some examples:
• All humans (except for the 4 main characters or something) are pure evil, don’t have any regard for nature or animal lives and gladly engage in killing and genocide
• All Na’vi are perfect, virtuous, and noble creatures. Nobody does anything wrong and they all work together as one harmonious group in tune with nature and morally superior.
• The only reason humans want the unobtanium is for pure profit and nothing else
James Cameron makes shows his message yes, but he doesn’t explore it. He shows the good things about the Na’vi, and the bad side of the humans. He entirely disregards the bad side of the Na’vi and the good side of the humans.
Imagine these situations:
• The humans still kill and do everything for unobtanium, but instead of doing it for pure profit, they need it to save the Earth or keep their space fleets (and all the people on it) alive
• The Na’vi are still in tune with nature and protect both fauna and flora as good as possible, but they sometimes attack other Na’vi tribes and take prisoners to turn them into slaves
That’s what exploring is. You take an idea and you fully explore both sides. The good and the bad.
Because right now? It’s simply too perfect. The audience can’t relate. People think that when something seems too perfect and has 0 flaws whatsoever, it’s probably fake. And rightly so, that’s what you should think.
This is the audience’s objection to Cameron’s idea. An objection to what he’s trying to sell them. An objection to his offer.
And this isn’t unique to political commentaries or films. This is a true objection to every single offer out there. Even to yours.
How do you solve that objection?
Be honest, be transparent. Your offer probably isn’t for everyone. It won’t magically solve all their problems. So just say so.
Tell people what your product does good and who it’s for, but also routinely mention who shouldn’t buy your offer. What your offer doesn’t help people do and where it potentially lacks a bit.
If you want to sell your offer, then it helps to point out the flaws. After all, nobody buys something that’s trying to come across as perfect.
Something else that helps you if you want to sell your offer, especially if you want to sell it through email, is my course Simple Money Emails.
I’m not going to tell you what’s so great about it and how you can easily get paid every single day by writing simple emails and keeping your readers engaged.
No. Instead let me tell you who this isn’t for. This isn’t for you if you don’t like to write. My system relies on writing. I send emails every single day. If you tolerate writing and only want to send an email once a week, then this isn’t for you.
It also won’t teach you how to set up email sequences. That’s not what it’s about. First of all, I don’t use any email sequences myself, not yet at least. I don’t have experience with it, let alone gotten results with sequences. So I won’t act like I know all about it. With that said, you’ll find 0 modules, tips, tricks, or anything else related to email sequences.
This isn’t a one-and-done system. It’s not an “automated cash machine” and “get rich quick” course, a marketing angle other creators like to embrace when it comes to email courses.
No it’s none of that. It’s the most important methods, frameworks, and rules/guidelines of selling through email. It teaches you the fundamentals in a clear and step-by-step manner that I haven’t seen other courses do.
It allows you to make money every single day through writing emails that take you 20 minutes to write, grow your list, keep your readers engaged, and live a free life. No hassle, no “money while you sleep”, no fancy stuff.
If that doesn’t sound like anything for you, then don’t get it.
If it does sound interesting to you, then check it out here: alexvandromme.gumroad.com/l/SME