Lately, I’ve been learning more about marketing, sales, and copywriting.
Learning what makes people tick. And how to use it to help my audience even better. (If you think psychology-based sales and marketing is unethical then you’re not in the right place and you might consider unsubscribing)
No, I want to make an impact on people’s (financial) life. I want to help them improve their situation and guide them to a better tomorrow.
I need to know sales and marketing to do so.
So I picked up Ca$hvertising recently. For some reason I’m going through the book really slowly (I’m currently on page 38), but that’s alright. It goes really in-depth and there’s so much value inside.
Just today I came across a highly valuable principle called Ego Morphing.
The basis of this principle states that most of the purchases we make are because of our ego. By purchasing the ‘right stuff’, people enhance their own egos and rationalize away their inadequacies.
Here’s where the morphing part comes in (taken from the book):
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“Your goal [as a copywriter/marketer] is to cause consumers to become so closely associated with the product’s image that it almost becomes a part of their own identity; thus, you’re ‘morphing’ their ego to fit your product. By representing your product through carefully chosen images and personalities, you can persuade your prospects that, by purchasing or using your wares, they’ll immediately become associated with these images and attitudes.”
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Now, there’s a lot to unpack.
First, you’ll have to realize just how effective this is, even to a broad audience.
By showing the correct images you’ll make people (want to) relate to the characteristics. The people who do possess these characteristics (money, freedom, beauty, power, intelligence, …) will buy your products to show their ‘ego’ to the world.
People who don’t possess these characteristics will still buy your products because they’ll want to appear as if they do have them.
Long story short: think about your product. What are the characteristics it represents? Does owning/using it suggest qualities to the world that people would want to flaunt?
If you’re a personal trainer. Do you have celebrities you’ve trained in the past? Use these to advertise so people can appeal to their egos and say “I train with the guy who trained [insert celebrity here]”.
If you have an email list where you talk about monetizing a creator business, work 3 hours a day, love bananas, and get consistent sales writing these emails. Do you have known names in the industry on your email list who enjoy reading them?
Maybe that last one reminds you of a certain individual, maybe it doesn’t.
Either way, the answer is yes. Take a look at this:
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@ImLogz
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@ItsEshana
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@JakobRisley
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@glennwrites1
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@ionutzkazaku
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@Alex_elnaugh
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@stoicnoorman
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@ImCharlieBullen
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@thejoshuageelen
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@DesignYourTribe
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@ItsLeonBekteshi
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@codybeddows
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@theshrawankc
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@ShronLande
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@1Chris_Ryan
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@rublychan
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@Ryanhlew
Now, I don’t know every single person on my list. There’s only so much an email reveals. So if you feel you belong on that list and I didn’t include you. Let me know.
But at one point in time I discovered these wonderful people were on my list.
And this brings me to my course Simple Money Emails, where I’ll teach you 1) how to write simple emails that get you paid 2) how to keep your readers reading day after day 3) how to write captivating stories so you’ll build an engaged list and attract names like these to your list 4) and much more that’s waiting for you to discover.
Don’t believe my word for it. Read the sales page, check out the testimonial, the results I’ve gotten, and the possibilities it’ll offer you.
As usual, here’s the link again to end my email: https://alexvandromme.gumroad.com/l/SME