Algorithm this, algorithm that.
You can’t open Twitter (X) anymore without seeing someone complain about it.
In case you’re not aware of what’s going on. Apparently Twitter changed how the algorithm works. The thing that decides who sees your posts and who doesn’t (and thus decides how many impressions you get).
So almost everyone is getting far less engagement than they used to. And—not surprisingly—everyone is bitching about it.
Some people are acting as if the whole world is about to explode. A lot of them have quit altogether.
And if you ask me, all those people weren’t supposed to make it anyway.
The problem with these people? They’ve been thinking too short-term.
No matter how many “consistency is key” posts someone makes, or how often they paraphrase Alex Hormozi saying the most successful people think in timeframes of 10 years, not 10 weeks.
No matter how many of those platitudes someone posts. If that person complains about the algorithm and lets it affect them. They didn’t internalize those lessons. They forgot to think about the bigger picture.
In my world, all of these occurrences don’t matter. It doesn’t matter how many likes, retweets, comments, impressions, or any other surface-level metric you get. Those are irrelevant in the grand scheme of things.
You’ll keep going either way. You’ll get there eventually. To the promised land. Who cares if it takes you a month longer?
“Oh but Alex this is how I do business and earn a living”.
Then you clearly haven’t thought about it much. Because that’s a joke.
You’re on a platform. A platform that’s not yours. Anything can happen. You knew this when you signed up. So it’s your job to be prepared for the worst. To do the best you can, no matter what.
In the grand scheme of things, you’re building your own world.
You’re building a place filled with people who want to be with you, hear from you, and buy from you. They’ll go to the end of the world to find you. They don’t care about the platform, they care about being where you are. So why are you keeping them ON the platform?
So if the algorithm fucked your business, that’s your fault.
As with any world you’re creating, you should have a place where people can gather. That place shouldn’t be a social media platform you don’t have any control over.
Imagine Disneyland (undoubtedly a world of its own, and one set on creating a long-lasting legacy) renting land instead of buying its own. How stupid would they have to be?
No you secure your own safety.
What does that mean for your online business?
You either create your own platform, which for many of us won’t be possible (yet), or you simply create an email list. Nobody can take it from you, no matter who decides what on some social media platform.
There are many other tips and practices that you can follow to not be affected by changes such as these. But this should undoubtedly be your first step.
If you don’t have your own email list, then create yours now. Like right now. This second.
And not knowing how to do so isn’t an excuse. Because I’ve got just the thing for you.
It’s called Simple Money Emails and it’s a course I created to teach you everything you need about creating, growing, and even monetizing your email list. Nothing held back.
Get it here to secure the future of your business: https://alexvandromme.gumroad.com/l/SME