If you follow me on LinkedIn, you might have noticed that I haven’t been posting that often anymore.
In fact, I haven’t posted anything at all this week.
And no, I’m not quitting. There’s nothing going on. I’m not going through some stuff that forced me to stop posting.
And no, I didn’t get banned again (imagine).
Simply said.
I realized that I don’t actually enjoy the whole social media content creator thing as much anymore. A lot of stuff I read feels (and often is) fake.
It’s all the same dumbed-down information (if it isn’t outright BS advice that’s actively hurting every single person who’s reading it). Which can be good for some, but that’s not what I want to focus on right now.
Don’t get me wrong.
Social media can be a good thing. It’s a tool like any other, after all.
It’s probably one of the best practice fields for newcomers.
But it shouldn’t be the only thing people depend on. In fact, you shouldn’t depend on it at all.
I’ve seen so many people who fall into the social media echo chamber, only to never get out again. They skip and forget to learn so many business fundamentals necessary for their entrepreneurial career. Most of them aren’t getting any real results either.
That’s the biggest danger.
It feels like you’re doing stuff and achieving something, while in reality, you probably aren’t.
Likes are nice yes, one-off clients here and there are nice as well.
But recurring revenue, something most social media content creators don’t have, is a whole lot more nicer.
So I’m exploring different avenues.
Most notably, paid ads to drive traffic to my website, writing articles, working on SEO, getting referrals, and so on.
The key here is, however, to make your email list the center of everything—which is another thing on social media many people forget.
As the saying goes, “All roads lead to email”.
That’s where the money’s at after all.
And if you want to learn how to effectively build and monetize that email list, then check out Email Valhalla here: https://alexvandromme.gumroad.com/l/valhalla