It’s become a core hobby of mine last year.
Bouldering is fun, exciting, and sometimes scary, but above all else, it pushes you outside your comfort zone.
As with any sport or skill, you start with the basics. You take a few simple routes to get the gist of it. Understand how things work and build up the confidence to try trickier routes.
And it’s with those trickier routes where you sometimes have to take a leap of faith, quite literally.
Some routes have been designed with jumps in mind, where you have to leave to the safety of your footing behind and launch onto the next part of the course, believing in your ability to catch it and continue climbing.
None of the routes are extremely high, but it’s a scary feeling, nonetheless.
One of the biggest mindset shifts I had to make early on was to believe I could actually complete these routes.
I remember in the early days I wouldn’t even try to climb some routes. It seemed like I hadn’t the slightest chance of pulling those off.
But I had to convince myself to get out there and attempt them anyway if I hoped to improve. Now, I didn’t immediately succeed in everything I attempted, but once in a while, I could get one—raising my confidence and allowing the next run to be even smoother.
What does this have to do with business?
Dan Kennedy said it doesn’t make sense to promise people amazing results if they feel they won’t be able to achieve those results. Or in other words. How likely does the prospect feel they’ll be able to achieve the result you promise them with your product/service?
This is an objection you have to overcome.
Tell them how easy it can be. Show them proof of other people in similar situations who achieved the results they desire. Nobody will buy your product or service if they don’t believe themselves capable of using it successfully.
And if you want to learn more about creating products people will buy.
Then check out Product Creation Made Easy here: https://alexvandromme.gumroad.com/l/product