Many months ago I got my hands on a small book from one of my favorite email marketers (and whose emails I read daily) John Bejakovic, titled The 10 Commandments of A-List Copywriters.
It’s a short book filled with 10 commandments or principles from top copywriters such as Gary Bencivenga, Gene Schwartz, Jim Rutz, Claude Hopkins, Parris Lampropoulos, and more (I highly recommend picking it up and reading it for yourself).
The first chapter (or commandment) of Bejakovic's book reads, “Thou shalt put proof above all other copy elements”.
He then goes on to tell a story of how Gary Bencivenga consistently outperformed every other living copywriter by utilizing the power of proof—whether done by revealing his processes, showing prior case studies of his work, or by borrowing authority from other high-name individuals in the market.
Gary Bencivenga would bombard his sales letters with proof one way or another.
Why?
Because customers are your biggest critics.
You need them to trust you and your product before they even consider pulling out their credit cards and investing their hard-earned money in your offer.
This brings me to my offer of this week called Product Creation Made Easy, which teaches you how to ideate, create, and launch profitable digital products in 21 days or less.
One of the modules goes in-depth into the creation and writing of your product’s sales page.
More specifically.
It’ll show you how to write the sales page of your product in such a way that builds instant credibility and authority with everyone who reads it—no matter who you are.
Throwing in proof by—correctly (do this wrong and you’ll have your sales plummet before your eyes not even knowing what hit you)—borrowing authority is only one of the methods you’ll learn.
These methods are all teachings I picked up from true masters of their craft (unlike of many so-called internet gurus who have little to no idea what they're actually talking about) such as Ben Settle, Russel Brunson, Dan Kennedy, Gary Bencivenga, and many, many more.
Anyway.
If that tickled your fancy, then check out Product Creation Made Easy today.
Here's the link: https://alexvandromme.com/product
PS: I'm increasing the price of Product Creation Made Easy to $398 (that's almost double) this Friday, April, 12th at midnight CET.
If you're interested in ideating, creating, and launching your very own digital products in 21 days or less, then consider buying Product Creation Made Easy before then to get it at the low price of $249.
Here’s what to do to get it:
1. Read every single word at the URL below to make an informed purchase
2. Buy it before Friday, April, 12th at midnight CET.
3. Use code BOB at checkout in case the discount didn’t get added automatically and make sure you see the price change before entering your info
Once again, here’s the link: https://alexvandromme.com/product