This Friday I wrote an email titled Chicken, Eggs, and Tea in which I experimented with a new type of email format. I got a reply from one of my earliest subscribers Carol:
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I love this Alex!
Was not expecting it, it made me want to read until the end.
Great hook.
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Maybe you agreed with Carol’s opinion about my mail. Maybe you don’t.
But it’s responses like these. Simple ones like these that keep me going. It doesn’t have to be much. But small affirmations that people like the content you’re putting out.
It’s also a great reminder to myself. A reminder that I don’t know what will work and what won’t. It’s a reminder to keep experimenting. Try out new strategies, tactics, formats, topics, marketing angles,… The list goes on.
Who knows. Maybe you’ll discover a unique opportunity. A business model nobody has thought of. A content plan nobody can compete with. An idea nobody has shared before.
The only thing holding you back is your own insecurity. Your fear of failure. This is especially true in the creator economy.
You’re creating a personal brand for yourself. A personal brand is by definition one of a kind. There can only be one YOU. You’ve made your own Blue Ocean. Whether you realize what that means or not.
I could go on and on about this. About how there’s a gigantic opportunity in front of you. About how the only way to know whether this will work is to get out there and start experimenting.
But I won’t. You don’t need motivation. You don’t need information. You need action. You need to take your first step. Then your second. Then your third. And so on.
So don’t wait any longer. Take your first steps and build your creator business so you can earn money online while working less than 3 hours a day.