Ascend 101

Lessons about building a one-person business, writing, and self-improvement

Learning to write good emails is one of the most profitable skills to learn.

It allows you to make (a lot) of money online. And it’s a cornerstone to build your whole business around.

The best part is that everyone, and I mean EVERYONE, can learn how to write good emails within a few months.

That’s what you’ll always hear me say.

But surely email isn’t the only profitable skill in the world. So why should you bother building a list, learning how to write emails, and creating a whole business focused on this one simple medium?

Well, I’ve got seven reasons for you.

Reason 1) It’s simple

Business is complex.

You have landing pages, intricate funnels, attention battles, algorithm changes, and much more.

Yet none of that matters with email. You start slowly building your list and that’s it. You write good emails and get paid.

That’s all.

Reason 2) Easiest to sell

Think about it.

Email is the perfect medium to sell everything. It’s long-form.

Meaning you can write the perfect sales letters. It’s personal. People feel a connection to you.

And you have multiple guaranteed touchpoints with the customer.

Nothing. And I mean nothing, comes as close to the simplicity and effectiveness of selling through email.

Reason 3) Nothing is wasted

Email is digital real estate. It’s an investment for decades to come.

You can create automated sequences that will run automatically without you having to do anything. This is the closest to passive income you can get. Every email you write can also be reused somewhere else in your content ecosystem or you can integrate it into your email sequence.

Simply said: Every single mail you write has the potential to make you money for years to come.

Reason 4) There’s no market saturation

There’s no competition.

None.

Not only are most people overlooking email for the latest and coolest shiny object. But email is such a unique medium.

No two people’s lists are alike. You can let your authentic personality shine through and nobody can compete with being you.

There’s only so much personality you can put into a 280-character tweet.

But with email? There’s no limit.

Reason 5) Best way to build true fans

You could grow as fast as you want on social media.

But you’ll never truly build meaningful relationships with your audience. You need to build depth behind your content.

That’s what email is for.

To go deep into certain topics. To show more of who you are and what you do. People will never get to know the “real you” from a tweet or a thread.

True fans are created in your email list.

Reason 6) Email writing will always be useful

There won’t ever be a time when email isn’t useful anymore.

It’s been around for over 50 years and it will remain for longer than most of the current social media platforms we’re using. It’s almost the universal way of modern communication.

Everyone has an email address. Everything requires one to sign up. When you learn how the source of all information, the foundation of the digital economy, works.

That’s when you know you’ll be set for life.

Reason 7) You own your audience

You can lose your Twitter profile.

You can get hacked on Facebook. You can get blocked on LinkedIn. You can get demonetized on YouTube. The Instagram algorithm can suddenly decide to stop sharing your content. None of that can happen with your email list.

You can’t lose it.

No one can take it from you. It won’t get blocked. It’s the only safety you have. (trust me, I speak from experience)

P.S. Whenever you’re ready. Here’s how I can help you:

Hop on a Clarity Call with me: Remove all of your uncertainty. Get clear on what you have to do, when you have to do it, and how. Let’s get you on the right track to achieving the freedom you deserve.
Work 1-on-1 with me: We’ll get you up and running, ready to earn $1,000–$5,000 per month in the next 60–90 days
Check out my products: Ranging from every resource I ever read to my entire framework to land clients consistently and effortlessly. It’s all waiting for you to claim it.