The email list and newsletter market in 2024

Newsletters (and email lists by extension) are undoubtedly in a big bubble right now (as they have occasionally been multiple times in the past).

Give it a year and about 80% of all newsletters will disappear, either on their own or because people get tired of them and unsubscribe.

Case in point: most people always start by subscribing to 10-20 newsletters but trim them down to a select 2-3 a year later.

So what's the takeaway?

You need to stand out and be memorable while you still can.

The goal is to end up along those 2-3 email lists people stay subscribed to.

Which means everything you do should be with the following thought in mind, "how do I become the most memorable in my reader’s mind?".

This means: 1) be original 2) go against the grain 3) send often, the more the merrier—and no, people won't get tired of seeing you in their inbox, I'm living proof of that. (I wrote 16 emails just this week and nobody complained)

With that said.

There’s a right way and a wrong way to go about it and write emails.

Do it wrong and in the best-case scenario it’ll take you months, if not years to make any meaningful progress.

Worst-case scenario, you’ll burn out, start blaming the system or the market, believe it’s all a scam, and give up before anything good happens.

Make sure you do it right by studying the fundamentals I teach in Email Extraordinaire.

Here’s the link: https://alexvandromme.gumroad.com/l/EE

P.S. Reminder, I’m closing the cart to Email Extraordinaire for 6 months this Saturday, January 27th (that’s today) at midnight CET.

And it won’t be available for purchase again until 6 months later. At that time it’ll have seen so many improvements based on my personal experience and feedback from current customers that it’s undoubtedly going to increase in price (more than double even).

Get it now and save yourself a lot of trouble (and money) later on.